SEPTEMBER 27, 1926 
     
    
   
   
    
     y’ 
     
    
   
   
    
     THE CHARLOTTETOWN GUARDIAII 
     
    
   
   
    
       imiiiaiftfiiifi 
     
     ETHYL 
     
      GASOLINE 
     
    
   
   
    
     Anew Motor Fuel   
     
    
   
   
    
     N keeping with that policy which has always guided this 
     
     Company toward an ever-alert seeking for the latest and 
     
     best, we will place on the market, on Octobengnd a 
     
    

    
     new and revolutionizing motor fuel. ' 
     
    
   
   
    
     iLeading automotive scientistsu-after 7 years of research--- 
     
    
   
   
    
     have developed in the laboratories-of the General Motors 
     
     Corporation, a product called Ethyl Brand of‘ Anti-Knock 
     
     Compound. 
     
    
   
   
    
     This great. discovery is now offered to the motorists of 
     
     Canada in Imperial Ethyl Gasoline; which is a special grade 
     
     of Gasoiine--with the new and wonderful Ethyl ingredient 
     
     added. ' _ _ 
     
    
   
   
    
     This Ethyl ingredient endows gasoline with miracle-working 
     
     qualities. You‘ will notice these qualities immediately you 
     
     try your first tank-full of Imperial Ethyl Gasoline. 
     
    
   
   
    
     You'll feel the difference in your motor on the first hill or 
     
     when you try a quick get-away in traffic, for this new motor 
     
     fuel is more powerful than any you have ever used --power- 
     
     ful with a smooth, sure rhythm that gives a new thrill to driv- 
     
     ing. And no matter how badly your motor has “knocked” 
     
     before--either on hills or when you tried a fast “pick-up”-- 
     
     Imperial Ethyl Gasoline makes it absolutely knockless‘. 
     
    
   
   
    
     The Ethyl ingredient brings about these amazing results by 
     
     maintaining the rate of combustion. Every time the spark 
     
     flashes, a powerful, sustained explosion results. Power waste 
     
     --as indicated by engine “knocks”--is eliminated. 
     
    
   
   
    
     No other gasoline ingredient compares with Ethyl Brand of 
     
     Anti-Knock Compound. Manufactured by the Ethyl Gasoline 
     
    
   
   
    
     lCorporation, this remarkable product cannot be successfully 
     
    
   
   
    
     imitated. It cannot be duplicated. It is absolutely unique 
     
     and it stands alone as, a new discovery. 
     
    
   
   
    
     The introduction of Imperial Ethyl Gasoline at this season 
     
     is particularly timely. Nights are getting cool--Winter will 
     
     soon be here. Imperial Ethyl gives the motorist entire 
     
     freedom from those troubles which he has formerly en- 
     
     countered with.the approach of cold weather. 
     
    
   
   
    
     To those who want “knockless” engine performance, 
     
     coupled with a new wealth of engine power and quick 
     
     starting we recommend a trial of Imperial Ethyl Gasoline-- 
     
     truly the most important and amazing motor fuel discovery 
     
     of the past twenty __yea.rs. 
     
    
   
   
    
     The price of Imperial Ethyl Gasoline is 4 cents per gallon 
     
     above the regular Premier price—and well worth it. 
     
    
   
   
    
     For Sale 0st. 2"“ 
     
    
   
   
    
     CAUTION! 
     
    
   
   
    
     Do not confuse this wonderful new fuel with the many so- 
     
     called "Anti-Knock" Gasolines on the market. And do 
     
     not be misled by other gasolines purposely colored red to 
     
     resemble Ethyl. 
     
    
   
   
    
     Our well-known Premier Gasoline has as much “Anti- 
     
     Knock" quality as any gasoline made or sold in 
     
     Canada with the sole exception of imperial Ethyl Gasoline. 
     
     The latter is more than a gas0line~it's a motor fuel of 
     
     super-efliclent qualities. 
     
    
   
   
    
     For your protection, no dealer or service station will be 
     
     pennitted to sell imperial Ethyl Gasoline through any 
     
     umpmhat does not conspicuously display the official 
     
     imperial Ethyl Trade-Mark as reproduced in this adver- . 
     
     tlsement. ‘ . 
     
    
   
   
    
     only at Pumps 
     
     displaying , 
     
     this  
     
    
   
   
    
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     PAGE SEVEN 
     
    
   
   
    
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