The
      Corporation
      and
      the
      Campus
     
    
   
   
    
     
      Many
      of
      the
      buildings
      on
     
     
      the
      UPEI
      campus
      exist
      because
      of
     
     
      the
      generosity
      of
      corporate
      dona-
     
     
      tions.
     
    

    
     
      Great
      amounts
      of
      money
     
     
      have
      gone
      into
      the
      construction
      and
     
     
      rebuilding
      of
      several
      areas
      on
      cam-
     
     
      pus.
      Though
      these
      donations
      are
     
     
      very
      helpful
      to
      the
      university,
      some
     
     
      may
      also
      bring
      about
      controversy.
     
    

    
     
      The
      majority
      of
      students
     
     
      support
      the
      fact
      that
      many
      of
      their
     
     
      classes
      are
      held
      in
      corporate
      spon-
     
    
   
   
    
     
      sored
      buildings.
      But
      some
      wonder.
     
    
   
   
    
     
      what
      exactly
      the
      companies
      stand
     
     
      for.
     
    
   
   
    
     
      “Sponsorship
      a
      good
      idea,
     
     
      but
      you
      have
      to
      be
      careful,”
      said
     
     
      Kathy
      Campbell,
     
    
   
   
    
     
      second
      year
     
    
   
   
    
     
       
     
    
   
   
    
     
      History
      student.
      “It
      is
      important
      to
     
     
      know
      the
      moral
      standards
      of
      the
     
     
      Company
      and
      what
      their
      obliga-
     
     
      tions
      are.
      You
      don’t
      want
      a
      compa-
     
     
      ny
      to
      come
      in
      and
      corrupt
      us.”
      She
     
     
      added,
      “As
      far
      as
      tobacco
      and
      alco-
     
     
      hol
      companies
      having
      their
      name
     
     
      °n
      a
      campus
      building,
      I
      don’t
      think
     
    
   
   
    
     
      nonce
     
    
   
   
    
     
       
     
    
   
   
    
     
      that
      is
      right.
      This
      is
      an
      educational
     
     
      institution
      and
      it
      shouldn’t
      promote
     
     
      these
      negative
      influences.”
     
    

    
     
      »
      ©
      John
      Crossley,
      «Vice
     
     
      President
      of
      Academic
      Support,
     
    
   
   
    
     
      shared
      some
      background
      informa-
     
    
   
   
    
     
      tion
      about
      Corporate
      Funding
      at
     
     
      UPEI.
     
     
      “Because
      the
      school’s
     
     
      budget
      only
      covers
      such
      things
      as
     
     
      books
      for
      the
      library
      and
      ground
     
     
      operations
      on
      campus,
      donations
     
     
      are
      needed
      for
      the
      construction
      of
     
     
      new
      buildings
      as
      well
      as
      renova-
     
     
      tions,”
      said
      Crossley.
      “The
      dona-
     
     
      tions
      range
      from
      various
      amounts.
     
     
      It
      is
      not
      only
      money
      that
      is
      donat-
     
    
   
   
    
     
      _ed.
      In
      a
      few
      cases,
      a
      program
      called
     
    
   
   
    
     
      ‘Bricks
      and
      Mortar’
      helps
      do
      the
     
    
   
   
    
     
       
        
     
    
   
   
    
     
      hands-on
      work
      of
      building
      build-
     
     
      ings.”
     
    

    
     
      Most
      of
      the
      donations
      given
     
     
      have
      a
      specific
      purpose
      in
      mind.
     
     
      “Almost
      all
      donations
      are
      target-
     
     
      ed,”
      he
      said.
      “The
      companies
      can
     
     
      pick
      and
      choose
      which
      area
      they
     
     
      want
      to
      give
      to.
      The
      only
      big
     
    
   
   
    
     
      source
      that
      is
      not
      targeted
      is
      the
     
     
      Annual
      Alumni
      Appeal.
      That
      is
     
     
      when
      the
      Alumni
      is
      approached
      to
     
     
      make
      donations
      back
      to
      the
      univer-
     
     
      sity.
     
    

    
     
      “We
      do
      have
      to
      be
      suspi-
     
     
      cious
      of
      donations
      that
      may
      have
     
     
      strings
      attached
      to
      them,”
      he
     
     
      added.
      “
      We
      have
      to
      be
      careful
      of
     
     
      companies
      who
      will
      only
      sponsor
     
     
      research
      that
      proves
      how
      great
     
     
      their
      company
      is.”
      He
      feel
      that
      this
     
     
      would
      minimize
      academic
      freedom
     
     
      and
      independence.
     
    

    
     
      Cathy
      Gillan,
      who
      oversees
     
     
      Planned
      Giving,
      Awards,
      and
     
     
      Scholarships
      for
      the
      university,
     
     
      believes
      strongly
      in
      sponsorships
     
     
      for
      the
      university.
     
    

    
     
      “Sponsorship
      is
      a
      fairly
     
     
      recent
      idea
      for
      the
      University,”
      said
     
     
      Gillan.
      “I
      don’t
      know
      where
      we’d
     
     
      be
      without
      it.”
      Gillan
      gave
      the
     
     
      example
      of
      the
      Deans,
      Honours
     
     
      and
      Awards
      Night,
      held
      in
      the
      fall,
     
     
      which
      is
      sponsored
      by
      The
     
     
      Personal,
      an
      insurance
      company.
     
     
      The
      company,
      which
      has
      a
      contract
     
     
      with
      the
      university,
      also
      carry
     
     
      insurance
      for
      a
      number
      of
      UPEI
     
     
      staff
      members.
     
    

    
     
      She
      described
      the
      details
      of
     
     
      university
      sponsorship
      and
      the
      pro-
     
     
      cedures
      that
      are
      involved
      when
     
     
      donations
      are
      made.
     
    

    
     
      The
      first
      building
      campaign
     
     
      was
      the
      building
      of
      the
      Robertson
     
     
      Library
      during
      the
      seventies.
      A
      vast
     
     
      number
      of
      dollars
      were
      put
      into
      it’s
     
     
      construction
      through
      generous
     
     
      donations
      as
      well
      as
      funding
      from
     
     
      the
      government.
      Other
      buildings
     
     
      on
      campus
      have
      been
      built
      or
      reno-
     
     
      vated
      through
      sponsorships
      as
     
     
      well.
     
    

    
     
      “The
      Duffy
      Building
      was
     
     
      sponsored
      by
      the
      Duffy
      family
      in
     
     
      memory
      of
      the
      former
      Dean
      of
     
     
      Science,
      Regis
      Duffy’s,
      uncle,”
     
     
      Gillan
      explained.
      “The
      Kelly
     
    
   
   
    
     
      Building
      was
      named
      after
      Father
     
     
      Kelly
      who
      worked
      on
      campus.
      He
     
     
      began
      by
      donating
      a
      large
      collec-
     
     
      tion
      of
      his
      books.”
     
    

    
     
      She
      also
      acknowledges
      that
     
     
      sponsorship
      is
      very
      visible.
      “If
      you
     
     
      look.
      around
      the
      K.C.
      Irving
     
     
      Building,
      there
      are
      plaques
      on
      most
     
     
      of
      the
      doors
      with
      the
      names
      of
      the
     
     
      donors.
      In
      the
      case
      of
      the
      new
     
     
      Student’s
      Centre,
      the
      families
      or
     
     
      companies
      who
      donate
      a
      certain
     
     
      amount
      will
      also
      get
      their
      names
      on
     
     
      plaques
      that
      will
      be
      placed
      around
     
     
      the
      centre.”
     
    

    
     
      Several
      may
      feel
      that
      with
     
     
      their
      donations,
      corporations
      are
     
     
      ‘drilling’
      their
      names
      and
      products
     
     
      into
      the
      students’
      heads.
      It
      is
      more
     
     
      likely
      then
      that
      students
      will
      buy
     
     
      their
      production.
     
    

    
     
      “UPEI
      has
      to
      follow
      strict
     
     
      ethical
      guidelines
      when
      it
      comes
      to
     
     
      gifts,”
      said
      Gillan.
      “It
      is
      my
      job
      to
     
     
      write
      out
      terms
      for
      the
      donation.”
     
     
      Gillan
      explained
      that
      it
      is
      illegal
     
     
      according
      to
      the
      Revenue
      Canada
     
     
      guidelines
      to
      accept
      a
      gift
      that
      is
     
     
      influential
      or
      does
      not
      meet
      the
     
     
      Human
      Rights
      Act.
      “We
      have
      had
     
     
      to
      turn
      down
      donations
      because
      of
     
     
      this.”
     
    

    
     
      However,
      there
      are
      no
      set
     
     
      guidelines
      as
      to
      which
      companies
     
     
      are
      allowed
      to
      put
      their
      name
      on
      a
     
     
      building.
      For
      example,
      if
      a
      tobacco
     
     
      or
      alcohol
      company
      wants
      to
      make
     
     
      a
      donation,
      it
      is
      up
      to
      the
      universi-
     
     
      ty’s
      Board
      of
      Governors
      to
      approve
     
     
      or
      not
      to
      approve
      the
      offer.
     
    

    
     
      “Not
      everyone
      is
      going
      to
     
     
      agree
      with
      whether
      or
      not
      certain
     
     
      companies
      should
      sponsor
      [a
      build-
     
     
      ing].
      The
      board
      has
      to
      respect
      the
     
    
   
   
    
     
      _
      morals
      of
      the
      community
      as
      well,”
     
    
   
   
    
     
      Gillan
      said.
     
    

    
     
      Neil
      Henry,
      Vice
      President
     
     
      Facilities
      and
      Finance,
     
     
      unavailable
      for
      comment
     
    
   
   
    
     
      “The
      Gaara
     
    
   
   
    
     
      was,
     
    
   
   
    
     
       
     
    
   
   
    
     
       
     
    
   
   
    
     
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