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: NG PATRIOT, TUESDAY, MAY 26, 1959

“Foodland”

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WIDE AISLES MAKE IT EASY TO REAC H MORE THAN 5,000 ITEMS ON DISPLAY

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WELCOME TO FOODLAND

“On behalf of R.T. Holman Limited it gives me much pleas- ‘ure to extend a very hearty in- vitation to one and all to visit Halman's Foodland at Belvedere Corner on St. Peter's Road.

“Holman's Foodland incorpor-| gies ali the latest in smper-mark-| — et requirements designed to meet ‘ |

the convenience of the shopper. Our store stress sanitation in the handling of food producs. It is equipped with the best in re-

experience

“Today people, in shopping, are mobile and Holman’s Foodland has a large car park to take care of this mobility. There will be no lost moments looking for park- ing space.

“Food merchandising is not new to Holman’s. For many years we have operated a food market in Summerside and we believe Holman's. Foodland will fill a much needed want in this com- munity and area, and may you

ALAN HOLMAN

and ourselves benefit, mutually, as we confidently look forward to new horizons.”

Every Feature Is Provided For Shopping Convenience

new $400,000 supermarket— the latest and nfost modern {n Pp. E. Il. — officialiy opens Wednesday morning at 19 o- clock. Built by Holman’s Food- land this 8,000 sq. ft. super deluxe store houses the latest in mo- dern shopping conveniencess. The revolutionary new build- ing, latest in supermarket plan- ning, is located on St. Peter's Road at the corner of Falcon- wood Road. It has a 26.814 sq. ft. parking lot capable of handling 1,000 cars a day. It js illuminat- ed with mercury vafor lighting.

The entrance is situated conven-!

fent to the parking area complete with the new automatic exit doors.

The exterior of the Holman Foodland building {!s constructed ‘of concrete blocks, large win- dows set off the store in an at- tractive setting allowing lots of daylight to penetrate into the in- terior.

WARM FRIENDLY

The ceiling is of soft-white tile board which creates a warm and friendly atmosphere.

tection.

agent is piped through the store.

The meat department ‘has a re- frigerated cutting room, where meat is cut and trimmed and wrapped. For your added conven- ience a service meat case is also ready to serve you. * An added feature is the coffee and service bar. This department is set up to cash cheques, handle empty bottles and dispense cig- arettes, coffee, ice cream, and soft drinks.

On the south side of the store is located the produce department

The merchandising of food and relative products has become a highly scientific process. In the olden days when mail and news- papers were slow to arrive, when salesmen and politicians travel- led by horse and buggy, the main meeting place was the general store. There around the cracker or pickle barrel with the aroma of old cheese and coal oil to inspire small talk, the men of the vil- lage met for a hearty discussion of the day's affairs while the wo- menfolk selected ginghams and linens and exchanged gossip. People have said repeatedly, “Those were the good old days.” But now when we see what modern manufacturing and mer- chandising have done, very few \of us would like to go back to | those dear old days of mem- \ory. There is a certain nostalgic flavour to those memorics just as there is to the swimming hole and thé bamboo pole with which the kids of those day would fish.

JEMAND VARIETY

Times have changed. Gone is the horse and buggy, cracker bar-

New Peak Is Reached In Selection, Services

The Produce department is situated on one side wall of the store with adequate facilities to display all varieties of fresh fruits and vegetables in a most eye-ap- pealing and appetizing manner. This fixture is kept under a con- trolled refrigerated temperature to ensure quality and freshness of the product at all times.

LATEST METHODS o>

As you continue along down the spacious aisies you will no doubt be attracted to the display of self service meat. Foodland has employed the very latest me- |thods in the proper preparation and packaging of meats ‘to be displayed in this self service counter. »,

From the time that the meat arrives at the store from the

is attractively displayed in the counter, it is kept under con- stant controlled refrigerated tem- peratures, to ensure the consum-

|rel, aroma of old cheese and

‘accustomed place to meet to dis- cuss the day's events and ex- change gossip. However, the meeting place.of to-day is the friendly supermarket with its shining countérs, controlled re- frigeration, moderrized checkout counters and thousands of attrac- tive, appetizing items. There is no question that there is more delicious food, better prepared and more easily served than ever before.

' featuring the freshest fruits and | This evolution in the merchand-

vegetables from all parts Canada and tne world. Holman’s

| high quality in the Produce ,De- | partment. Foodland Buyers insist on quality at all times.

| The frozen foods and dairy de- |Partments are located on the | north wall of the store and here you will find the largest variety available on P. E. I.

| GROCERIES —

er variety of products that will

Produce | arrive at her table with all their; loriginal ‘flavour and

freshness. While greater selection of pro- duct kept in an appetizing con- dition is her primary considera- ‘tion, to-day’s modern housewife lalso wants to shop in a store that has a homey and friendly atmosphere.

In order to meet the demand

‘ The grocery section, like thelof to-day’s modern housewife R. On the ceiling, at intervals, is other departments, is well stock- |T. Holman Limited availed them- the sprinkler system for fire pro-| ed with fresh merchandise. Here selves of the most qualified and

’ | a customer can easily make a

experienced people in the food in-

A sof lighting arrangement| selection of ‘the many brands |dustry to-day in launching the

tends to enhance the merchan- dise and allows each item to be clearly seen without eyestrain.

Fluorescent fixtures eight rows of them illuminate the 4,- 900,900 cubie inch display space.

Each department is set off with large distinguishable wall signs to help the customer locate the sec- tion required.

For shopping comfort. in sum- mer and winter, the Foodland Market has a $20,000 oil fired heating and conditioned-air sys- tem designed especially for the market by Enterprise Foundry

The refrigeration ‘of freezing and cooling compartments, in various parts of the store. is eontrolied from the basement. Fourteen compressors work frequently to keep the varied perishable products at a constant temperature to safeguard their freshness. These units operate in-

dependently and the freezing

available. The largest selection of groceries is always available at all Holman Foodlands.

To make shopping fast, as well as easy, there are five mechani- cal checkstands. Each stand has a new automatic change comput- ing and dispensing register. This is the first installation of these machines in the Eastern part of , Canada.

Maintaining a large operation such as Foodland, is no problem. Every care has been taken to make the employees job easier and more efficient.

Forty-one employees are ready to serve you, the public.

To help create congenial shop- ping conditions. a sound system has been installed. Soothing mus- ic plays during shopping hours.

The new Holman's Foodland with its capabilities, and the gen- ial well-planned layout, is ready to serve you with the utmost in service, speed and efficiency. .

| new Holman Foodland. The over- all design of the store incorpor- ates all the latest techniques in the merchandising of a modern food store to meet to-day’s ‘ ex- acting requirements.

INTERIOR DECOR

Most people to-day scious of the effect that a proper color scheme can produce’ in their homes. In her selection of a rug, drapes, chesterfield, etc., to-day’s modern housewile selects shades that are compatible to each other. This same effect has been™created by R.T. Holman Limited in their new Foodland. The interior decor of the store was submitted by the J.M. Young Associates Company, Monireal, who are recognized as special- ists in interior decor design.

There are several outstanding features you should | or when you visit this ne tra modera

supermarket,

coal oil. Still remaining is the‘

are con)

a chore into a delightful, satisfy- ing experience by the marvels of modern merchandising service that have been put to work at every stage in the operation of the new Holman’'s Foodland. Everywhere in the store there

‘is automation to ease away what}

lused to be the problems of shop- |pers. Ingenious mechanical and electronic devices take the work

left only With the pleasure of

SUPERVISOR

George FE. (Ted) Mist, who has been two years with Holman’s Foodland in Summerside and is well known if many parts of the vrovince is also in charge ef operations of the new Feodland at Belvedere Corner on St, Pat- ers Road. Borg in Lindsay, Ont.. Mr. Mist, has 12 years exper- ience, eight of which were spent with a large corporate chain. He is married and has two. chil- dren, Kenneth and Susan. His

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AUTOMATION SPPEDS SERVICE AT FIVE CHECK-OUT COUNTERS

Is Inviting

It is typical of the sparkling modernity of the new Holman’s Foodland that it features a fine coffee and service bar—another contribution to making shopping a relaxed, enjoyable experience rather than a tiresome chore. The tastes of young and old are satisfied here, with a choice of coffee, do-nuts, ice cream, soft drinks, and a variety of refresh- ment items, along with cigaret- tes, etc. The coffee bar offers a delightful invitation to relax briefly before moving on re- freshed.

The service aspect of the coffee bar also provides a number of conveniences that most shoppers will find highly\ heipful. Family Allowance cheques are cashed there, for instance. There's also provision for handling the return of empty bottles, eliminating any need to stand in line at the cash- ier’s counter.

The coffee and service bar at Holman’s promises to quickly become a popular meeting place

The largest section devoted to baby food of any store in the Atlantic Provinces will be dis- it the grocery department of Hol- man's Foodland. Everything that a modern mother would want covered by the shoppers who vis- for the diet of the younger gen- eration is to be found in the well-organized displays.

The grocery department is, of course, the main part of Holman’s Foodland and occupies the cen- tral portion of the establishment, so that no steps need be wasted to select the family requirements when time is limited. ¢

SIX ISLANDS Six “‘Islands’’ are loaded with

every kind of tinned and packaged food, all the every-day require-

ments, and also that unusual or) be carried easily and safely so

for Island shoppers.

exotic product which is wanted

| serving

to make a special occasion a memorable one.

Reg Bryan, location manager, assists in a supervisory capacity in all departments, but he makes the grocery department his spec- ial charge, as being the heart of Holman’s Foodland. Mr. Bryan has had six years experience the grocery needs of the public in Holman’s Summer- side food department. He is keen- ly aware of the exacting re- quirements of the housewife and prepared to meetthem.

FAMILY TREAT

Going shopping will be a thrill for the youngsters and a pleas- ure for mother because of “Nest- Karts,” ‘“‘Baby-Nesters,”’ and

| ‘Nest-Karts Jr.” The baby can

Groceries From Far And Near Assembled

the important business of care ful shopping, while other children proudly push their own miniature shopping- carts, “just like mum- my.”

Although everything is readily at hand, there are willing clerks ready to assist the shopper when- ever assistance may be wanted.

Everything has been done te make a visit to Holman’s Food land a pleasure as well as an

important duty of the member:

of the family responsible for get- ting the most value for the food dollar.

Selections made, the customer finds that delays are eliminated by the five-check outs which are the nearest thing imaginable full automation. The house wife’s time is regarded as a high- ly valuable commodity in Hol- man’s Foodland.

ithat he does not interfere with

er of the utmost quality, tender- ness and freshness.

The frozen meat fixture is lo- cated in the same lineup to hargl- le those meat products which require sub-zero temperature.

For the customer who wishes jto have personal service two-ser- |vice meat cases are provided. This meat department stretches completely across the rear wall of the store and will contain a wide variety of product to meet éven the most discriminating shopper's requirements,

DAIRY COUNTER !

The dairy requirements are con- tained in the spacious triple deck refrigerated dairy counter. Im- lported and domestic cheeses to- gether with dairy products. in a variety that will delight both bus- band and wife, are attractively

packing house, to the time that it}

Shopping {s transformed from,

out-of shopping. The shopper is|

displayed in this same fixture.) Next to this attractive display lare located the ice cream and

lfrozen food products. Most of us ‘Continued on Page 9)

Five Automatic Change Dispensers Speed Service

selecting from the best range of |choice products offered for her | satisfaction.

ANOTHER FIRST

Even in the closing stage of, shopping, at the five check-out counters, modern marvels, many | of them new to the Island, are at work, all with the purpose of improving the service to cus- tomers, and adding to their satis- faction.

Automatic change dispensing junfts at Foodland score another ‘first on the Island'’ for Holman’s in keeping with all the other “modern as tomorrow” features that ‘are general at the estab-. lishment. }

As the fine products that have been selected by the shopper are placed on the counter, the cash- jer touches a pedal which caus- es the order to move automatical- ly past the cash register as she rings in each item. As this pro- cess is completed, the register arrives at the total cost auto- matically — just as automatical- ly records the sum of money re- ceived in payment — and then! automatically returns the correct amount of change.

As this swift operatian pro- ceeds, greatly shortening the time needed to pass through the check-out counters, efficient par- celling clerks are at work, pre-| paring the completed order for); the convenience of the customer. | SHOPPING EASE

On some orders, the customers cafry the packages away them- selves. When it is, more conven- ient, the parcelling clerks in at- | tendance-will transfer the pack- | ages to the ¢ar of the customer, | or delivery of the order can be. arranged ¥® }

Throughout the operation packaging, payment and handing over of completed purchases— the customer benefits from auto- mation and human consideration at their swiftest and best, as

hobbies are wilf fishing and wood-working.

they combine to make shopping a pleasure. ‘ /

SHOP IN

OMPLETE COMFORT

In The Maritimes Most Modern Supermarket

OLMAN’S FOODLAND

»

OIL FIRED WARM AIR CONDITIONING HEATING SYSTEM .... THE MOST MODERN AVAILABLE

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Installed By

Company

TERPRISE FOUNDRY

Limited

Manufacturers of. Appliances and Heating Equipment.

SACKVILLE, N.B. '

@ Air constantly changed, filtered and purified.

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