v

Winners from the Montague area in the Provincial Cen- tennial Writing Competition held recently were the above students who were presented their awards at the elemen-

tary school rally held in the

Montague Regional High School. From left to right are: Lynda Lou MacLeod. Montague. who received sec-

ond prize. Alinda Carpenter. Montague. who received fourth prize. and Blaine Curry. New Perth. who was awarded honorable mention.

Elly Gold And Purple As Lions Stage Parade

Charlottetown perked up with bright splashes of gold and purple yesterday afternoon as

—_—_

EASTERN B R | E ES

M STUDENT CONVALESCING Brenda McGuigan is convales-

sing at her home in Morell

after surgery in the Kings

County Hospital. She is a

Grade 11 student at Morell Re-

gional High School.

VISIT DAUGHTER

Mr. and Mrs. Horace White. Murray Harbor left on Satur- day morning for Delmont. Alta. where they will visit with their daughter and son-in- law. Mr. and Mrs. Ralph Whit- row and their family_

LEAVE MONTAGUE Mr. and Mrs. Albert Halver. son. who have been guests of their son-in-law and daughter Dr. G. S. A. lnman and Mrs. lnman. Montague, returned to their home in Malagash. N.S.

MacPHEE FUNERAL —— The funeral for Mrs. Sarah Mac- Phee was held from the lien- ncssey Funeral Home to St. James Church. Georgetown. on Monday morning. where Solemn Requiem High Mass was cele- brated by Rev. George Mac-l Cormack. Deacon was Rev. Clair : MacDonald and sub-deacon wasi Itm‘. Charles MacDonald. Mas- tor of Ceremonies was Rev. Andrew MacDonald. Seated in the sanctuary were: Rev. Ben- net MacDonald. Rev. Kenneth MacMillan. Rev. Urban Gil- Iis and Rev. George MacDon- ald. Pallbearers were: Johnston. Guy Hemphill. How-

Donald and Rupert White. Ser- rice at the grave was conducted by Rev. Louis Dooley. PP. Bur-

lal took place in the church cemetery.

the delegates to the 35th annual district Lions convention stag- ed a parade through the city's streets.

The Lions' colors were seen on floats. band. majorettes. cars. Lions. of course. and even a dory. "rowed" through town by two members of the St. Peter‘s club.

No less than six bands—the P.E.. Regiment Band. the Kensington band. the Charlotte- town Sea Cadet band. Parrs— boro Citizens' band. the New Glatt-w Girls' Pipe Band and the Stellarton Pipe Band—sent out music to the ears of the hundreds of spectators lining the

Lions leaned out of windows of cars sporting signs urging the election of certain candi- dates for the district governor- ship.

ALSO JUNGLE TYPE

The jungle variety of lion was also much in evidence. One from Souris emitted a tremen- dous roar as it went through the streets.

The most lions were on the Armdale - Fairview float; they were pulling a charior in which a character name "Ben Him" was riding.

Then there was float which

roclaimed to the crowd that there are 705.008 capital-L Lions in the world.

Among the crowd-pleasers was ‘ the Shediac lncns' bus. a m g- nificent vehicle with signs such as "licensed lounge" painted on us surface. and the crowd roar-

ISEAND NEWS PAGE

Eastern And Control Districts

court mo

Kings County May Be i Designated

near his

liospitai

The. Guardian. Charlottetown. Tues. June 2. 1964. 5;

“Advertising has become one of the most common symbols of our way of life". Robert E. Oliver. Toronto. supervisor of public relations and advertis- ing for the Bank of Nova Scoua said in an address at the lun- cheon meeting of Rotary in the Charlottetown Hotel yesterday.

Mr. Oliver pointed out that when markets were small and local.advertising played a very minor role in the merchandiz- ing process. Within the inbred community individual skills and quality of homemade products were common knowledge. "The man and his putput were inex.

[OCAE BRIEES

tricably linked and word-of- mouth advertising served to maintain the sales curve." ne

tn m

u

hat changed this relation- ship. and changed it in many ways. was the industrial revo- lution and the revolution in transportation," Mr. 0 l i v e I said. “Machines were expen-

IIYNES FUNERAL — Tne funeral of Clifford Hynes was held Monday morning from the Church of Our Lady of the As- sumption. Southport. where RC- quiem High Mass was celehr‘t- t by his pastor, Right Rev. Patrick McMahon, who also conducted service at the grave. The Sea Cadet Corps Kent. un- der Sub-Lt. Allan Murray, and teachers and pupils of Bunbury and Southport Schools attended in a body. Pallbearers were: Roy Murnaghan. Warren Col~ Iins, Tommy Collins. Derek nit lon. Daryl Munn and Kevin Power. Interment was in the

o m a n Catholic cemetery. Charlottetown.

SWALLOW FUNERAL —The funeral for Mrs. Edward Swal- low was held from the Hennes sey Funeral Home. Monday to St. Dunstan' Basilica whore Requiem High Mass was cere- brated by Rev. Faber MacDon- ald. Service at the grave was conducted by Rev. John Casn.

allbearers were: Stannim,‘ MacNevin. Edison Carson, Je- rome Campbell. Hubert Cann- on. Vernon Blanchard and Reg- inald Murray. Burial took place in the Roman Catholic cemetery.

Impaired, Car Theft Cases Heard

Robert James Compton of Belle River was fined $106 on a charge of driving while rm- paired when he appeared be- fore Magistrate James B. John slon. QC. in Queens County Court yesterday.

William Roy Murnaghan of Cumberland St.. city, was re- manded to June 8 on a charge of unlawfully failing to file his income tax return.

Malcolm Lelth MacPherson. Enston St. city. Leonard Brian Rice or Brackley Pt. Road. and John Russell Dunn of Charlotte- town were all remanded to June 3 on a charge of unlaw- fully taking a vehicle.

gents first. Ronald MacDonald. second Irving Thompson: conso- lation. Herbert Morrison; door prize. Mrs. Rita MacCabe; freezeont. Mrs. Ronald MacDo- nald and Marion Hazelwood; tournament winners, ladies high Mrs. William Wheatley and gents, Ronald MacDonald.

CARD PARTY WINNERS

The following are the win. ners of the CWL card party: held last night at St. Eugene‘s, Parish. Covehead: ladies tirsm Mrs. William Wheatley. second.l

Mrs. Percy Douglas; consola-t

ed when a pensive bronzed fig- ur from “Pngwash - home of the thinking Lions" rode by; atop a car. .

PIONEERS AND ORGANS

Dorchester had sent along a I

covered wagon with some ex- tremely hardy-looking pioneers. and perhaps the most ornate float of all came from Mone- ton. It depicted the various activities sponsored by the Moncton club. and featured live Hammond organ mus'c.

Numerous other floats. snappy majorettes. clowns. Lions. Lions. and more Lions combine with perfect weather to make for a para e which was colorful in- deed.

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be vastly expanded. No longer could the local A manufacturer had to look be- yond his neighbours to custo- mers many miles removed. [or without mass markets, m s s :5 production was impractical."..

The speaker continued, "mo- dern advertising then began to an indispensable tool in the industrial era. It simply was not economical to hire thous- ands of salesmen to send throughout the pathways of the world.

8'

NEW AVENUES Mr. Oliver went on to explain ow the development of the printing industry opened new avenues of promotion and told how newspapers became t e “primary advertising vehicle." He .3 d the primary indus— trial function was to produce goods or provide services that. people want at prices they can afford. “Until this responsibil- ity can be met, advertising is useless,” the speaker said. ve freedom of choice and advertising reminds us vt- VS'0” gorously of the array of choice ‘ ’ Mr. Oliver contin- ued. “Advertising has deeper socialsignit‘icance. At- most no magazine or newspap- er of any stature could survive in our economy without adver-

“We ha

e “S,

tising."

DAILY NEWS HARVEST

In a city like Charlottetowa. he said. one can read a daily harvest of news and opiniou from around the globe —- "a Giliivray and welcomed Rev

marvellous,

tion of comment and reporting garnered by local newsmen and by costly international wireless. written. re-written and illustra- ted by top-flight journalists. cot

overnment will try to have

ment afoot to have the whole of

the Atlantic area designated. Ben' Fla The cabinet committee also

approved a number of projects

to be submitted to Ottawa for

lnlght at 3 o'clock in the 0”!“ Cardigan Head

The boy was struck by a car home Friday night. He was rushed to the P.E.l.f where he was pro-1|" Toronto nounced dead on arrival by Dr.' L. Saunders. of the vehicle was William Ed- . u ,-d , Under the federal-provincial ward MacQuaid. Bonshaw. The: Mrs' Brldget Cur. 5'. “I n“ .o‘ agricultural rehabilitation a nd boy was the son of Mr. and' the late Leo cums' m her 71ml development program the P.E.l. Mrs Clifford Elynes. i ear'

A jury was empanelled Sat-

. I g King’s Coumy deCIa’eFI. ’3 d"”' nrday and viewed the body b r! ignated area. The decrsron was fore adjournihg Foreman I made at a recent cabinet meet-

sive and they churned out goods at a vast rate. But they were economical only if sales could

the jury is William Matthews. ing on resources development. my. Other members are Den, Prince County is already arms Down"; designated area and although George Giilespie' “‘59.”? "I‘er ‘0 be the only Boyce Stevenson, Winsloe: Wil- Ones "1 P-E-I-n the” 15 a mow” liam Oulton, Parkdale; Gordon River and John Cook. North River Road. Chief Coroner, Dr. L E. Prowse, is presiding.

Resident Dies

live with her

The drivel. CARDIGAN — The death oc;

curred at Toronto, May 26 o.

eral years ago.

get Sanphy. was born at Baid-. igan with

marriage made her homes? Cardigan Head until a ' years ago when she wen?

Lloyd King of Toronto.

She leaves to mourn her dell- ghter. a son. James and brom- er. Thomas Sanphy were krltld in an automobile accident sev-

The funeral was held Salli get Sanphy. was born at Bald- day to All Saints Church. Cai'd- interment church cemetery.

“(i win’s Road. and following hct‘

Charlottetown. Cornwall.

64/9/70

approval. These include th e Barlow's Dam at Wellington and Paynter's Dam at Long River.

Assistance will also be sought for the operation of the promo- cial research division field staff and paying for three surveys now being carried out in Prince County at a cost of about $50,

market serve.

Inquest Set For Thursday

The inquest into the death of 13-year-old Clifford I-lynes. Bun» bury, who was killed in a high- way accident on Friday has

umnists. artists and photogra phers and you can buy all this] for five or seven cents. srmply because the local and nationm advertisers are carrying the real cost. . . just as they carry the payload in radio and tele» I H

38.000 ducted by team;

“I make no defence for dis honest. dangerous or mislead ing advertising; but in 25 years in the business I have seen very little of it.” Mr. Oliver stated

Introduced by chairman Har- ry Bartlett. the speaker was thanked by co-chairman T. D. DeBlois.

Vice president Andrew Like- ly mentioned with regret, the continued illness of Roy Mac

even

complex compila- T.H.B. Somers and Keith Clark back to club activities follow. ing absence from the province Frederick R. Sellar. Charlotte- town, and Ivan Murray of To- ronto were guests of Rotary.

Local People Complete Baptist Tour

Rev. and Mrs. 'i'. W. Howard and Merrill of North River and Mrs. E. J. Barass of Summer- side have returned Baptist Fellowshin Tour to At- lantic City. New Jersey.

This trip included a seeing tour of New York. a day at the World’s Fair. and three days at the Baptist

ed to celebrate the 150th Anni- been adjourned ‘0 'hur-‘Jday ‘ versary of the organization 0! Baptist work on a scale in North .

The concluding service w l tnI in attendance was cm.- the Billy Grahan Cliff Barrows. Beverte Shea. Tedd Smith. Don Husteo and the sermon was preache- by Billy Graham.

Are You Drinking Safe Water? i

America

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