Public Relations Man’s Job.

VANCOBYER (CP)—The pub- lic relations man has done a “poor job” of pros@@ting his own image, says’ Ernest J. Little of Montreal, president of the Ca- nadian Public Relations Society.

“I suppose that our eonle havé -been so busy working “for their organizations that they have had little time to effec- tively get our own story across.” ‘

Mr. Little said the PR man has also been busy trying to keep up with the changing func- tion of his job . . . “from some- thing pretty close to slap dash. a sheer publicity function, into an influence of policy decision- making.

“PR people are being moved into executive responsibility.” he said

“Top management is going to look less for people who just have publicity experience and more for people with a broad knowledge of economics

generally well - rounded per- sons.” M-~ Little said the PR man

is going to have to stop .thinking like an ex-journalist and more like a company man. He is go-

|ing to need judgment in assess- ing an organization's strengths |©5¢4Pe

and weaknesses in its dealings with the public. NEED TO COMMUNICATE

“The average executive who before didn’t have much time for public relations is now find- ing it in his own self-interest to know something about it For people with good judgment and administrative skill, communi- cations experience will be a plus factor.

“But ‘the initiative has to come from the PR man. He has to win the confidence of man- agement by showing good judg- ment. He’s going to have to pull up his socks and acquire a knowledge of his company's ac- tivities if he's going to reach the point of advising on policy.”

As managemedt becomes more aware of its needs, the public relations field will ‘‘shake out the men from the boys.”

“There are still too many

@ said the time has passed--when

Seen Poor On His Own Image

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| boys. 1 won't win any friends in |public relations, but it’s true.”

A public relations officer for Texaco: Canada Lid., Mr. Little

a top companyy officer can de- vote: all his time to the bread and butter aspects of his firm

Che Guardian

“Covers Prince Edward teland Like The Dow”

—such as sales or finance “Now, because business can't SECOND SECTION

its = to the - community, a c executive ,

officer may spend one-third of FEDERATION NEWSLETTER his time dealing with commu- .

nity and government officials, shareholders and employees This is why he demands more from his PR people.” =

DRANK INSECTICIDE

COIMBATORE, India ers)—A 19-year-old student who drank insecticide in protest against Hindi. becoming India’s official language died here |tion to the Federation Tuesday. The student, P. Dhan- culture brief may lean rather dapani, of the Coimbatore In- strongly to the stand taken on

stitute of Technology, was the | the eee joa an U ch |iated. fifth suicide since language agi- 5US8es - remo dealt tation flared in Madras state.|more important matters dea More than 60 persons have died with.

in riots protesting against the adoption of Hindi as‘ the official education for farrhing language in place of English has far greater implications father

By J. LINCOLN DEWAR

| ing the future of agriculture tha

probably | which he may acquire from hi

While su ted public .reac-| and if a satisfactory solution to | skills, training an to the Fed . of Agri-| this problem can be divised far} ments. Phe qualifications, which greater possibilities for improv- insured 5

Added to the practical exper- : jences which the son may gain For instance the question of! on the farm and the knowledge

and other farmers must

Charlottetown, . e = Thurs. Mar. 4, 1965.

School Tax Structure .« Unfair To The Farmer

and accomplish-

ess in the or

n sixties will not necessarily be

almost anything else are assoc-| adequate in the seventies

If a choice must be made re important things to do, farm education certainly should be close to the top of the list.

s SCHOOL TAXATION Increasingly it is evident that serious unfairness exists in the

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WOODSFREEZERS _|

school tax structure. Farmers being large property owners find themselves at the end of the line and certainly bearing a major

ed with wage earners who do not. own property In some cas- es persons earning up to $7,000 or $8,000 a year are even ex- empted from poll tax.

The meeting with the Cabinet produced some very good dis- cussion on this problem and we do appear to be moving towards something more in keeping with fairness.

INCOME

The brief established the very serious income position of the Maritime farmer and the fact that it has been worsening since 1949 while improving in the rest of the country. A decline in in- come of 4 per cent would cer- tainly produce a horror: stricken |reaction by wage earners gen- erally and unions in particular. HIGHWAY

Discussion with the minister of highways centered on weight

especially on the difficulties en- countered in moving milk when highways are closed. A commit- tee has been named by the dairy industry to meet with the minis- ters of agriculture and highways for a discussion on this special matter

TRANSPORTATION The Federation supports’ on

official position of the govern- iment that the causeway when constructed should provide for rail transportation.

fies

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that a high decline tion in the economy be the answer.

portion of the load as compar-|

restrictions, snow plowing and |

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PAGE 11

Auto Makers

See Increase In Output

Daddy's Sale Wort Came Through Chile

By The iated Press TORONTO (CP) — Canada’s

car makers have scheduled 1g, | Bessibly even more interesting.

{922 vehicles to roll off the as-

|

ithan any other topic referred to be added a whole new group of sembly line this week compared |

with 14,313 last week, the Motor Vehicle Manufacturers’ Associa- | tion said Wednesday. Production of all companies this year is 129,924 cars and trucks compared with 137,946 units produced in the same pe- riod of 1964. | Production continues to fall behind the 1964 pace because of strikes. Chrysler remains closed by a

strike for the fifth straight week. Studebaker, working at half

capacity due to a strike at Budd Co., a parts supplier~ in the United States, has scheduled 288 ears this week.

| MONTREAL (CP) — |ing revenues of Canadian Na- tional Railways for January ‘amounted to $62,164,000 -for | loss of $1,598,000. after expenses,- and rents totalling $63,-

Operating revenues were down $181,000 from January

| taxes 762,000

| profit was $263,000.

|

| Steamships Firm

|Steamship Lines had |profit of $7,349,410 last year! rap with $7,046,759 in 1963)

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behalf of the potato industry the) MONTREAL (CP) — Canada| Possibly a status symbol

gan, a daughter of the late Soe eee pew ee which I wrote the ;

me, along with the old paper,

is an incident that happened in the the climb up the cliff. My mother ing with her as they feared all hands had been lost, my father. Early that morning about two and one-half went into mother’s room Mother turned to her sister and child said?’. turned to her bed and to sleep.”

this is the first I ever heard which fea three years. .

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Scheduled car, production by, ,. RODDIE MacDONALD. Grandview, commonly known as company this Week and total, “Roddie Spreck” told me of a dream he had in the First Great production to Feb. 27, with com-| War where he saw Daniel Simons being trensf¢med-from a parative figures for last week | German prisoner-of-war camp to Switzerland. The dream was and 1964 in brackets: | 80 realistic he told a neighbour next day “Dan Simons has

American Motors 900 (624); | been transferred to Switzerland.” There was an arrangement 6.294 (5,889). Chrysler — (—); , Worked out in the latter stages of that war for such transfers, 7,572 (16,546). Ford 4,080 (3,127); | and of course a transfer to Switzerland, a neutral country, was 24.038 (29,772). General Motors ,@ ¥@8t improvement on a German prison camp. Simons came 8,259 (7,781); 68.028 (63,002). from Cable Head.

{Studebaker 268 (218): 2,954 When asked how he knew of the transfer, Mr. MacDonald (1,536). Volvo 68 (60): 429 ¢xPlained he had seen it clearly in a dream. The neighbour —______________. Dan Simohs’s mother visited the same neighbour and she con-

firmed the transfer story of her son. She had received official

CNR Revenue notification from Ottawa.

, So far as “Roddie Spreck” was concerned, though, he was - Down For Jan. -~-4 sre. ofthe. Seansier. trom the. inne. be.had.saqn.-it20- cheney

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