vrlv. J

$1595 “To CAR Is FIRST PRIZE.

‘Boill-bi-Caaolc"

The Candidate who secures the highest ian’s great circulation Drive will be awarded at A. Horne & C0.’s show rooms, Kent Street, to win ii".

f. ENDURANCE, Studebaker Cars are daily giving satisfactory s".

.vice to 400,000 owndrl ln all civilized countries. Proof eftheir depend-

ability reats upon the fact that Studebaker‘: salts of Repair Parts, cov ering repairs from accidents as well, as service, I thi

30 months eince Jan. i, 1920 Studebaker produced and sold 186,000 ‘Cars, and are now producing and selling at the rate of 125,000 cars per year, practically double last year's volume, and yet Studebaker's total sales of

. Repair Parts this year-are lees than they. were for the first raven

months of i919.

results from

2. ECONOMY OF OPERATION. Greatest ‘economy

minlmurnﬂrepalrs and high resalevalues of second-hand cars improper-

Gasollne and oil onsumptlon lare next important

tion to list prices.

Items of economy. The records of Studebaker Cars in all these respects

stand out strikingly well.

3. COMFORT. Correct design of weight distribution, spring suspen. =10». m". uniwlvtery, etc» determine Iarsely the question of comfort. Comfort is not a matter of extra cost and high prices, but is a matter of design. Comfort is characteristic of Studebaker CarsﬂHeavywelght ls neither essential to comfort nor an assurance of ilt if design is faulty. The weight of Studebaker cars is borne ‘almost equally by the four wheels, which is ideal distribution. With bodies resting without over. frames, semi-Elliptic springs, seats of generous proportions, and- r-

hang on Cars are rily comfortable.

best F”

i. PRICE. With $78,000,000 of actual net assets, Including $38,000,000 of plants, and an organization of able, experienced men and workers who participate in the profits of the business, Studebaker stands upsur- passed In resources and ability to manufacture economically and give maximum intrinsic value for a given price. By manufacturing com- plete motors, tiansmilslons, axles, frames, bodies, castings, fafglugg,

llld stsnmpings, parts makers profits on such items are eliminated, and »

one profit only is included iln Studebaker prices. The section of m, Studebaker plants formerly devoted to the manufacture of horse-drawn vehicles, with recent additions, now manufacture sedan and coupe bodies at minimum costs (without mlddlemen's profits), and buyers benefit accordingly. ‘

The materials and workmanship in Studebaker Care measure up to lhe highest standards known to the automobile industry. Substantially better intrinsic values cannot beobtalned at any price. Ths theory that high prices necessarily mean fine cars is fallaclous, simply because

win one of these

“A. .-.",..

Don't be a Spectator Get into the Race and Boost

¢ili

The Proof of Studebaker Quality:

, for the first seven- months of 1922 averaged but $7.00 per car on these 400,000 cars.

Mr. Reacler--Help your favorite to

it now while the most votes are i givenEverybodys Win in the 9180f ﬁqmpaign. Boost! 1300$ﬂ Boost -'

‘I STUDEBAKER “lilCHT SIX” FCR YOU »

A GRAND REWARD FOR SOMEONE

total of Votes in The Charlottetown Guard- the Studebaker Light-Six Touring Car. See it Charlottetown. Make up your; mind NOW

prices are no based upon intrinsic values but upon the production costs of different manufacturers, which vary widely according to their in- dividual manufacturing facilities, ability, and output. Everybody in the automobile industry knows that standardized cars manufactured opin- pieto in large quantities give the greatest intrinsic values, or stated otherwise, the most actual car, per dollar of price. Assembled cars, which constitute eight~five per cent. of the hundred-odd makes of Amer- ican and Canadian cars, are assembled from parts purchased from many sources, which precludes harmonious co-ordination in design and inevit- ably increases costs and selling prices about _25%._ _ v

6 APPEARANCE. An automobile should never be bought on appear- ance, although seemingly 8% of buyers are influenced by appearance alone. An automobile is a highly developed mechanical instrument from , which hard, satisfactory service is rightly expected. Studebaker execu-. tives and engineers give much attention to appearance, style, and dis- tinctive beauty ln the matter of bodies, taps, hoods, radiators, and fenders. Our bodies are masterpieces of fine craftsmanship, and are uoexcelied for comfort and durability.

6. SERVICE. Studebaker has 250 dealers in Canada, 3,000 in the United States, and is widely representeolln all foreign countries. These ceiling outlets carry in stock $4,000,000 of Repair Parts for all models of Studebaker Cars. The prices of parts for Studebaker Cars are lower (or as low) as those of any cars of their price, and much lower than those of high-priced cars. Studebaker dealers are obligated to render prompt and efficient service to buyers: Studebaker is In business to sell motor cars and not parts. The accessibility of Studebaker Cars for quick dismounting and repair work is common knowledge in the gar. ages and among chauffeurs and mechanics all over the world. I

7. POWER. In acceleration, power delivered at the point of traction, and hill climbing ability, all threemodela of Studebaker Cars GU10]

unique reputations.

8-12. SUNDRIES. The other qualities which seemingly influenced the selections of 29.5% oi‘ buyers are fiexibility,,endorsement of others, ape- clfications, speed, and appointments. Studebaker Cars stand high in all these respects. Studebaker Cars have set many precedents in quan- tity manufacture, iparticularly In the matter of appointments and equlp- ' ment, such as crown fenders, cast enVbloc six-cylinder motors, cord " tires, one-piece windshield, cowl ventilator, cowl lights, tonneau lamp with extension cord, windshield wiper, transmission locks, beveled plate glass windows, etc. Satisﬁed owners are Studebakeﬂs greatest asset.

‘*\\

great. prizes. Do

.1... i'-"» ""’

a r ~

Charlottetown, P.“ -' .

Address all Communications, E1 c.

A Campaign Deparlment, fThe Guardian

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i ﬁr»

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PAIGE THIRTEEN

JUST A FEW DAYS MORE,

This is lhe lasl week in which lo win lhe $50 exira cash prizes. Nexl Saturday illghl brings to an end lhe race lor lhe exlra cash

prizes. The second period 0i lhe campaign also ends ,

nexl Saturday‘ nighl. Less voles aller nexi Salurday night. HURRY, CANDIDATES, HURRY!

/ -—~i_1________-___ .. ._._ . .__

no-c _

MAXW E L

Beautiful $1.385 Maxwell Tﬂllfilig is Second Grand Prize. '- See it at Colin Stewarﬂs, Summerside,

The Maxwell is a car of quality

The Maxwell is a car of great beauty The Maxwell gives real service.

Full and complete details of this great car will be given in an early issue.

Liss vans Aiiliili snuilpliuiliil”

new?

Campaign Ends Nov 11th Heip- a Favorite-

Phone 2000. Do it Now

"*’ 1 -

Cet theVotes "ow--Win one ofithe $50 Prizes