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No items are advertised in this add. So outstanding is the event that we feel its only necessary to make the announcement that the Sale will start at nine o'clock Friday morning, Maylst.

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In every direction, all over this big Sm": you will see lots of Sale Specials.

JUST can: SHOPPING?

The store is so completely given over to the Sale that to shop here on May 1st and 2nd means to save money. Be on hand early. Morning shoppers get better satisfaction. A

APPRECIATION

We know no better method of show-

tinued good will and confidence than to help the Hospitals and Orphanages and to save you money.

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See our Birthday Cake in our Richmond Street window to be given away FREE with $25.00 in Gold m the five people holding the lucky, numbers.

Remember 10 per cent. of every, purchase. you make here on-May 1st and 2nd goes to the Hospitals and Orphanages equally divided.

. The‘ more you buy, the more you save, the more you help these worthy institutions. '

We cordially invite you, our friends and customers to come into our Busi- ness Home during the two Anniver- sary Sale Days and share in new gin-apt merchandise at prices that mean big savings.

Plan now to attend this Sale start- ing Friday morning, May 1st.

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s: .. .. .1; . I . ... i q ; p Remember the Dates, _ ' ' Friday and Saturday,

A May 1st and 2nd

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PPOWSBE BYOS- Limited island iflnstitiflion, Dad Yesterday --- Son Today --- G

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and St. Vincents Orphanage

ing our sincere regard “for your eon- 4

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5O Y ears in Business OPIE 11111.? A CENTURY or (£ii()"ill"l‘ll AND PROGRESS n11: oiiiixiriasi‘ iivisni‘ or OUR Lirii l’RO(‘L.Allilli\lti time i so YEARS‘ or KEEPIPJGY PACE wiTi-i PROGRESS (‘ONSTANTLY “onowmo IN VALUE AND SERVICE T0 ova COMMUNITY

Friday, May lstu-at a (fclock-“This Sale wiii Start

Every department will participate. Everiy bit of Il/lerchandisc will be new for Spring and Summer. Assortment will be full and complete and the values will be extraordinary.

WE PROMISE YOU MANY SURPRISES ElilGlNhllNti FRIDAY, MAY 1st FOR TWO DAYIS. I

THE CONDITIONS TO WIN BIRTHDAY CAKE AND THE $25.00 IN GOLD

The first lucky numbers drawn receives the largest section in_ the Cake; also 05.00 in Gold. The second lucky number receives the next liirggest section in_the Cake with {$5.00 in Gold. The Cake is made with five sections each one a different size. We will give fi_ve prizes to those holding lucky numbers. A section of Cake and $5.00 in Gold for each prize winner. This Contest will open hiay lst and ends May 10th. Every person buying $2.00 worth of goods, is entitled to one IIUIIIDCVCE coupon. Corresponding number is retained by the firm. Drawing for Lucky Numbers will take place 0n or about May 15th.

This Cake is made by Stewart’s Bakery, City, and contains the very best of ingredients. Bargains everywhere — Anything and everything specially priced for Big Sale

CHANGE IN TRAIN SCHEDULE EFFECTIVE APRIL 26,1931

Leave Charlottetown for Borden 2.30 P. M. and 7.00 A. M. A Leave Charlottetown for Siimmersitie and Tignish 3.00 P.M. & 7.30 IKM. Leave Charlottetown for Souris 3.20 P. M. ' Leave Charlottetown for Murray Harbour 3.30 P. M.

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lHARLOTTETOlVNiS LARGEST DEPARTMENTAL STORE

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THE TEN PER CENT OF THESE TWO DAYS SALES WILL BE DIVIDED EQUALIX AMONG THESE FOUR WORTHY INSTITUTIONS. BESIDES THIS WE ARE GIVING AWAY FREE OUR LARGE BIRTHDAY CAKE APlll'f§~‘25.00 IN GOLD IN A CONTEST THAT WILL START MAY 1st AND END MAY 10th. PARTICULARS WILL BE FOUND ELSEWHERE DIN THIS ADD.

In the y"? I88‘ "n able farsighted merchant the late Mr. L. E. Prowse opened a small shop to the public of Charlottetown on May 1st, 1881. The City grew. The Store grew. 50 years after the opening of the little estab- lishment, it has become one of the

largest departmental Stores in the Maritimes. A celebration of 50 years in Business is no ordinary matter; it is an event of rare importance. We celebrate our Golden Jubilee by offer- ingto the public of Prince Edward Island the greatest array of out- standingyalues in new Spring and Summer Merchandise that we have ever offered.

Merchandise for ifierztc, Women and Children

Merchandise for Men, Women and Children and for your Home. Every Department participates.

It was the belief of the Founder of this Store that every effort consistant with good business should be made to See that every customer should have complete satisfaction. Founded on this principle of good will and good value it has steadfastly sought during‘ the Dflfli fiftY years, to iitaiiitain the highest standards of quality, and ser- vice with prices as low or lower than may consistently be found elsewhere.

Time has emphasized the enduring worth of these policies, and it WI" he the constant aim of this Store to con- tinue them and thus perpetuate the ideals of the Founder.

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JUBILEE SALE 0N MAY 1ST.

Boy-mains nave before known in the history of our Business. '

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N0 Goods on a Approbatioii. Sale for Spot Cash.

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We Celebrate our 50th. Anniversary of our Businesson liilay 1st. and 2nd. and have degided as usual to a run Our GOLDEN JUBILEE SALE for Two Days and give 1O % 01f our total two days Sales to

” be divided between the P. E. I. Hospital, the Charlottetown Hospital, the Protestant Orphanage

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