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In the past few weeks General Motors has introduced three new automobiles-the new Pontiac, the new Oldsmobile, the new Chevrolet.

In the past twelve months the new l\/lciLaughlin_~ Buick has appeared, as well as the new Oakland and the new Cadillac; while the La Salle, a

\ wholly new creation, taken its place in the

General Motors line. - ?___,,.=;=~>-~

_ Such a year-’s record,..accon1plished with no

interruption in production, furnishes a htting occasion for reaHirming“Gem-:ral Motors’ funda- mental policy, lmdership_..in» quality through

continuous improvement.

» General Motors believes the benefits of

engineering advancement should be given to

the public as soon as

This policyof progress has made/ it possible to

provide continually better automobiles at lower prices. And in working out this policy, General Motors has extended its activities until it has become an important factor in the prosperity of

the entire nation.

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General Motors influ`e'nce` l"or _p'r`o?p`e"rit`y `r`e`:i'clies far bcyond its own vast organization of factories, oflices

and bi-aada_ar_&_gaughout Canada. ` ' _

From over 'l`Z00` Canadian and Britisli suppliers, eacli a specialist, General Motors obtains materials: steel by the hundreds of tons__w_ire by the thousands of miles_upholste_ries by the acre-nuts, bolts and wash- ers by the millions. The sale and service of its products take place tligouglii nearly 20_Q_Q_ _Canadian dealers and

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The General Motors policy of progress includes ` not only the development of continually better automobiles at lower prices but also the manu- facture of a car for every- purse and purpose. In adherence to this policy, there is provided a_ wide diversity of open, closed_.and convertible _ models to satisfy every individual preference..»*

Cadillac ‘ 1 ' Twenty-six models ranging' ii_i§_rige " to $7300 at Oshawa. ' '~~_,," faSalle _ "1 Eighteen models iii

to $6200 at Oshawa.

McLaughlin-Buick' '

Eighteen' models ranging in from {1§55_ to $2800 at Oshawa. < '_

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Oakland _ _ __ _-

sms madsh is _ $1675 at Oshawa. ' ‘

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~ Seven' rno_dcls rnngigi] to `

$1355 at Oshawa.- “

Pontiac

Six models ranging in price #QQ Io at Oshawa. - ~ ~

Chevrolet V _ __ _ ‘_

Eight models ranging’ at Oshawa, and three commercial

-Au with Body by-1=s-ref

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_K ._-___, _ g .\ W _ ~" is S service stations. i/\nd, in addition, employees look to General Motors of Canada 'fort tlileir livelihood-with their families, many thousanilsf df men, women and children in every walk of life every community in the land. » ' _

Meaning so much to so many people, General has felt duty bound-to look ahead with an open mind!

'Are there new methods by whicli General Motors cars _..,-__

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can be better built to better serve?. ' '

Are there new ideas which can increase tlie pleasure and , safety of motoring?

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Are there new materialsiwliicli can 'aclcl"`to` 6Yv_`n`et1» 's`ati_'|`-.'

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Suchare the questions that all General-lV|`ot6rt‘€t'i`gt£-_.4 J

cers have always asked themselves.

The answers have made it possible for General Kd`ot"6T'§,' _

year after year, to offer an increasing measure _o'E'“ modern design, modern~perfo`rmance, riding comfort” and distinctive style in_ all its automobiles. ~‘ 5'

And through the liberal payment terms and” qc ancing charges of tlie General Motors Accepfannd J

Corporation, these advantages liave been maileiagail-

able to the largest possible number of people. _ D'

Thus in every price class, from Cadillac-to-_C'_Ee_y‘K.leL»~

purcliasers of automobiles are cons`6antly~bfe_ne-Shgfg from t_l1_c`_Gcncral_Motors policy of progress. _ _

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