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THIS contest CLOSESA
Oosnpletethesentenoehflleboxinflselower ' righthandoornerotthispege. Useetoial ot25wor-dsoriess. Prizeswiilbeawarded
onthebasisoteosnpietenenofanswers. neetness, and the best sentences submitted.
1 Answereeoholtheioilowingquesiioilh t the best of your ability. This information will be kept confidential and used only to
check buying habit of the market. You will not be solicited or obligated in any way.
FII\8'l'§lI1I.._.......,.. sascoc
;
sscouo I-Iuzs . . . . . . . ._. $189.-90 1-iIIee PilIZl,.......... Vs» so.oo ‘ FIVI erase Awaeee eso.oo Iacu sos o-ruse awaens ss.oo sacn
Tomato,
Canada. Your entrigg; reeeivednotiaterthanlunezt. . famiw in Canada is eligible to enter
contest.
MAIL voun QUESTIONNAIRE TODAY
The suites oi this contest will be Glen Banner-man, _ Presi on Association of Canadian Advertisers; E. w. Reynolds, President. Canadian Association of Advertis- ing A encies: William W
Daily and John , Adve The judges’ decisions
, President, Canadian
ews pers Association; R, B. llara, Chairman,
Director of Research, Bureau of
. Canadian Daily Newspapers
will be iinal.
ONLY ONE QUESTIONNAIRE WILL BE ACCEPTED FROM EACH FAMILY
1. Do you buy bulk coifee?................... How many pounds per month? .......... 2. Do you buy package cottee in bags?.
What brand? ............................ How many pounds per month? ........... I. Do you buy vacuum-packed coflee in bins?
o-.............u... esseesaleesseesssese
What brand? ............................ How many pounds per month? ........... I. Do you buy de—ca!1ei.nated coffee or coffee
What brand? ............................
How many pounds per month? _.........t' 5. Do you buy packaged tea? What brand? How many pounds per month? ........... 0. Do you buy bulk tea? .................... How many pounds per month?........... I. Doyeabnyeoecaineanaorpaciragee? .. ...
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What brand? ............................ How many packages or cans per month?...
lbeyonbnypowderedtooddrinkeincanaor What brand? How many cans or jars per month? ...... lboyonhuypackagebreakiasttoodaofany
kind? .....................................
(Do not include farina, plain rice, pancake flour or corn meal in this question or any of the following questions.) ‘
!I.Doyoubnypackagebru_.k1aetfloo.dsthatare ready in cat? How many months during the year‘! ... ...
I1. Do you buy package ‘ ‘ foods that
must be cooked before eating? ............ How many months during the year?
18. Do you buy package CORN ‘ reaktast foods?
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What brand? ............................
(11 you use corn flakes be sure to give brand name.)
How many packages per month? .......... 13. Do you buy package WHEAT breakfast foods tbatarereadytoest? ................. What brand? How many packages per month? .......... it Do you buy package WHEAT breakfast foods that must be cooked before eating? What brand? ................... How many packages psrmonth? . 15. Do you buy package Boiled Oats? . What brands? .................. i-Iowmanypeckages per onth? .
18. Do you buy package IRAN
What brand? .......... How many pscltsgssperaioath? . . 1-I. Doyvllbllllllokagellfilibreskfaetfbodah. (Do not include . What brand? . . .... How many psckagespermonth? .......... is. no you buy any typo of Imeixrut noose " other than those listed above? .'..
Deliveredbydsiry.... Boughtststorem. se.ne._ne_ evaporated milk. on. eweetpel~iashi'nIene'eI)? eseeeesedeeee
2z.Do you buy eheeselnpsclrages.Js.rs or
glasses? ....................................
(Do not include “ - cheese.)
In packages? ............................ What brand? ............................ How many package; per month?
In jars or glasses? ....................... What_brand? How many jars or glasses per mcnth?..... 23. Doyou bnybulk orloaicheese? .... How many pounds per month?
24.. Do you buy canned soup? ..................
Cans Per
Kind. Brand. Month.
Asparagus .. .
Bean heeesseeesee ........
Chicken ............ ........
Clam chowder ............ ........ Consomme
Cream 0! tomato
e.....oe
Mushroom ............ ........ Onion ............ ........ Pea
Scotch broth
Vegetable ............ ........ Others ............ ........
Kind. llrand.
Asparagus ............ Beans, baked ............ ........ Beam, green wax ........ Beets
Corn ............ ........ Peas ............ ........ Tomatoes ............ ........ Othervegetables ............ ........
Strained vegetabies....... 28. Do you buy canned meat? .................
Camper
Kind. Brand. Month. Corned bee! ............ Chicken ............ ....‘ .. Others ............' ........
27. no you buy canned salmon? .............. What brand? ............................ How many cans per month? .............
28. Do you buy sardines? ...................... What brand? ...............L............ How many tins per month? ..............
:9. no you buy cmned tuna lab? ............ What brand? ............................. How many cans per month? ............
so. no you buy canned trult? ..................
Gill I02
Kind. lssnd. Ilonfls. Cherries eaeesseseeee o..I.... Pesches ............ ........ FIIXI eeeeeeseeeee eeeeeeee PIIIIIDDID ......,..... ..."...
I1. DOIOIWweeeuseeneeeeeeeeeeeeeeesse What brand? eeseseeeeeseeseeeseaseseeeee How many pounds per month?............
3:. Do you-bay InsrnIIsde?............... What bill‘, eueeeeueeseseeeeeeesee eee
Illlil. Eff. II Wefi. om . e-eeessseeee eeeeeeee GPIDOUHIC uesseeeeses eaeeeeee
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Rev flay Wands pa swath? ..........
H. ue-.neesesee-s_’ ‘ Wilatbsfl/C? eneeesneeeaeeeeetsheeseee~ ‘_ -_ NW I03 eeelltlieieee, ,
when Iuoeseu
88. Do you buy prepared mayonnaise? What brand? ............................. How many jars or bottles per month? .....
80. Do you buy boilodsllladdreeeing? .......... What brand? ............................ How many jars or bottles per month? ....
to. Do you buy sandwich ipmdr What brand? ............................ How many jars or bottles per month? ....
41. Do you buy bottled pickles? ............... What brand? ............................ How many bottles per month? ............
42. Do you buy loaf sugar in boxes? ........... What brand?
‘How many pounds per month? ..........
4.3. Do you buy package soda crackers? ........
What brand? ............................ (Give name of manufacturer.) How many packages per month? ........
ISA. Do you buy bakers’ breed? ............... What bakery? .......................}....
How many loaves per week?. .. (4. Does your family bake at home? ........... (Check products often baked at home.) Bread ......... Pies ........ Cakes........ Cookies........ Blscults...... Other..... 45. Do you buy ail-purpose flour? .. What brand? ............................. How many pounds per month? ..._....... . Who’: size beg do you usually buy. (Check one.) 3%-lb. 7-lb. 14-lb. 24-lb. 49-lb. 98-lb. is. Do you prepared cake tlour? .......... What brand? How many packages per month? i'l.Doyon buypaetrytionr? ... What brand?
How many pounds per month? ........... 48. Do you buy pancake flour? .. What brand? .......... How many peclugesper month? .......... 49. Do you buy baking powder? .............. What brand? ......_............ How many cans per month? ...... Whstsiaseendoyeuusueiiybny? so. noyollbuyoornnreseedyesett ...
Howmenyukespermonth? How is it used? ‘Dunner .
51. no you boy cooking or sslsl ell? :. (D6 not include olive oil.) What brand? ............................ i-lowrnaaybottiesorcenlpertnenth?
Howmsniboundlviflbonthfw ss. Doyoubnylerd? whet brand? ................. new new pcandsbor month? as norinlbwnutesebelrlaecaeeeuet eeeellellleO now many pseheges per year? .......... Is. what sete teveueu do no menu. legu-
l!ovia:e'ay6otiieepeo|noaiiI?;‘ are nwlno ia n} ls.
so. Do you buy package macaroni? . What brand? ............... How many packages per month? ..........
(I). Do you buy package spaghetti? ............ (Do not include canned spaghetti.) What brand? ..e..................
How many packages per month? . 61. Doyou buy canned spaghetti? ....... What brand? ............................
How many cans per month? ..............
82. Do you buy package bacon? ...............
What brand? ............................
How many pounds per month? .
63. Do you buy smoked hams? ..... What brand? ....................-nu... How many pounds per month? ..........
61.. Do you buy package fabric dyes? .......... VVhat brand? ............................ How many packages per month? .......... 85.What brsndoftoiletsoapdoyou buytor taceandbands? How many bars per month? ............
BEA. What brand of toilet eesp do you buy for
bath? How many bars per month?...............
08. Do you buy bar laundry soap? ............. What brand? ...............
- How many bars a month? ................ 0?. Do you buy soap chips or flakes? .......... What brand? ..........................._.
How many packages per month? .......... 8'lA. Do you buy soap granules or powder?..... What brands? How manypsckeges per ‘? . as. Do you buy laundry starches? .... What brand? .............................
How many packages per month? .......... sea. Doyou cleansing tissues? ............. What brand? ............... How many packages per month?.
D.Doyoubuypackage “
cleansers? (Do not include regular wsshingpowdsror ber scouring cleansers.)
What brand? ...... . . ...............-.
How many packages per month? ..........
so. no you buy steel wool cleansers? What brand? ................... How many packages per month? .
11. Do you buy water cottons:-s? .............. will‘ seeeaseeeeaeeeellelefilllllil rtow may wshsosmxnoam unoyouboyhiletbesrieleeseeselacenees redness? What brand? ............................. Eowalsnymaserpeoaagesperysutm.
eceeeseeeeeeun-ueeeseee
?I.Deyeuboydssineleensssslaeees.ee‘
W? epeeeeeeeee-eseseeeeseeseaeseeesse WI“ W? eseeesseeeesssseeeelyeseeeeee
K x0’WllIlh’CflIOl'§I&‘“".',&’eee}e ‘II. Where de 101 Nnhsee your toilet paper!
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ylolvetrsoor-or-.-out deeeruaetii stores.) . V - wk“ -‘...._...........i
ranoyounuytootn pammyoux tamiiy?.....
Whatibrand? ............................
How many tubes per year?...............
19. Dcyoubuy tooth powder In your tamiiy? ..
(Do not include plate powder.)
What brand?
How many tins per yeer?................
so. Doyou buy mouth weehlnyour !amlly?.... (Do not include hydrogen peroxide.)
\ What brand?
How many bottles per month? ............
81. Do you buy shampoo in your family?
What brand?
How much per year?.....................
BIA. Doyou buy hand lotions? .................
What braiili? ............................
How many bottles per year?..............
82. Where do you and your family buy most of yollrdrug products?
(Check where but don't give store name.) Department stores Chain drug stores ........................ Independent drug stores .................. 5 and 10 cent stores
88. Where do you and your ismiiy buy mm 01 your cosmetic and toilet preparations ..... .......... (Check where but do not give name oi store.)
Department stores ................. Chain drug stores .............. Independent drug stores ...... Sand 10 oentetores ........... ,,,
835. Do you buy disinfectants or germicidal’
............-..e.....--.-................ I
What brands? ................. How much per year?............. .. 84. Do you own an electric washing machine? ..
o..........n-.o..o.........
What make? 85. Do you use icein your refrigerator? . .... 86. Do you use a refrigerator operated by slee- tricity or gas? ............................. What make?.............................. 8?.’ What type of cooking range do you use? (Check one.) Electric...... Gas...... Coal or wood.... What make? 88. What other e‘ ‘*‘ ‘ appliances do you use in your home? ............................ (Do not include hand irons or toasters.)
seeeaesseese
89. On what day of the week do you do your
shopping downtown? ..........
lot. What daily newspapers do you buy regularly ?
ne-u-u---.......-.--.--".....--no-on-n
...-......-..."...-..u.....-.............-
me. What other publications do ygu read regula riy?
/
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eeeeeeeeoeseeeeseeeeeesseeee-eeseeeesessesee
1'iIe following questions should be
30. Doyou smokeeigsrettos? .................. What brand? ............................ iiow many per week? ..
0!. Do you sniokeeigere? . What brand? ......... How many per week? ..
I3. Doyouesnokesplpe? What kind of tobacco do you use? . i-lowmanyounees do you use per wsek?.
ltwhatklndofresordoyouuser Iiectrio............. Strs.ight............. Istety.............
What brand? ............................ What kind at blades do you use?
.5 W5“ UM Oflhlvlnx soap do you use?..... ‘'34- A Brand.
3.!’ eeeleeseeeeaseeeeseeeeeleeeselseeeeess
Ielowmsnyoereousulnyonrismllyr. . Iehwusaytiyonstanllysreeaaployesr
\
What eeonpetlons? ...
........annun.nun”...-.............uo
‘...---"......-..-.-....u..............-in A
(Canadian and American) 7 (List in order of popularity in your home.)
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answered by the man of the houui" 9?. In what type of home do you live?
1-tamiiy house .... Duplex Apart----‘Z 88. Do you own the home you uve in? ....m_ 90. What is the value of your home?
$2,500 or less........$2,501 to $5,000....---o
$5.000 to $7 ......More than $7,500....» too. Do you rent the house you?uve in?
What is the monthly rental?
(Check one or the following.)
325 or less . .. 326 to $40 ........---o
$i0 to $60 ........ More than $60 --v----- 101. Do you own a passenger automobile?”--o-.
(Do not include any automobile ownediz, employers of any member or your "N" even though the car may be used by "'9'" Do not include automobiles which are used for, delivery purposes.)
What make? .. What year? lot. When did you last buy tires? How many? ...........................m Whit brend?.......
1“. Will! Mind oi llfllne ' doyoutruy? ........................--u How many gallons per month?
".....-
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on nun---II
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Answer the teilowlng question ’\ I .
I . y 38 words!‘ M What you find most useful and interesting in your‘ daily newspaper‘?
G&nereiNews I:I _Loca]Newg Sports.’ :0 . Editorial. W.olnan'sPsge_ D W
l I
I i '~\
.o‘.....ob......uot.'.u..q..l£i‘i!)lfl.i80i'tli‘dlidil'ltei‘e8ti.?l8 beflfiuse
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V0000‘UsesUeeeeeeeeerseeeeeeeeeeeeeeeds . I . .--. ,,~
_ee'eess ‘,-,.s...n.i.,\.‘A;.. out-----""'
Do you use ethyl?
using a total of not more than
:1 Financial 0 * c:._;{ Comics 9 *
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I