‘_ 1 1 .-5. t 1

hold needs..

~»~r~<f--ef-1f»1~9--1.1-1.

§ M cLE

The Easiest stiifé `Ch&ri6ttétbivn’s busiestlstireeti.

only ferins t basl; t0. for a day"

zs ,11“r1~~ off 1.¢»o.y,pu._l-1,,-in 1.; 'i’iii‘rrl._Off

_ A11 New 5;1;¢_., dai-fag j§,¥&nuaryssa1e, 1. Laces, Veiimgs. etc.

' ' ‘ ';-. i‘ bi, ° ~ - 5"* 1” 5.- A111 , b 'defiesflQ““°i”sS._1>1@f%*ings.

fresh1,;ii5h€ §I`dlli{eil;: glibsiiigiimdiilssltoisal coldigsliaanii discounts; O per cent ' veilings, riiiiihst liiireb Oinneckwear included in this dis

many fancy Silks as well. _ _ ' g , _ h Iivies ilnieperativetior us _tottum thgfigtger parthgf our-stock£into.CASH during the next That count ‘

Off everylpnce there is -now a discount of? . bsorhe ,to Charloitblilx/n aid shoprilliiiieng thli;c§allr<;ISYou;’iltl lsEi1\‘i;hyoiir“ii1li¢ijili¥aieiveiii’ii`evs)l0¢1\i`e‘i°ghmafgiin Rielii,-L tg Come in and bei Sure tc? See the range ioffereithe

FOR CASH. I' chase. g-,_ gy Y j 8 a li Sl' H ,Fur newestland largest in the c1tY-

Q +

~.....'_.: Sf...,....1

i 5; 11 ii

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fi. li _ u

1 .1

‘l

vs"

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i 7

11 ‘Z1

s.-.

i`.i

.1- £1'

=1~&"l' -if

4.50 6.00 8.00

12.00 16.00 20.00

I`1|1 in-Qnzi

25 per' cent discount off Wo1nén’s Coats

25 iiei-E. cent diseouiifioff £9 Waists

During the days of this great sale ou will havean opportunity to secure your choice of the

best assortment of _Coats, Suits, Dresses, Vaaists and other ready to wear garments that has ever been shown in this province. `

It is the policy of this store to clear out in its own season every garment bought. That isone

Coats nre now 3.38 Coats are now 4.00 Coats are now 6.00 Coats are now 9.00 Coatsiare ‘now 12.00 Coats are now 15.00

main reason why we offer you in this great sale a discount of.

TWENTY tive' Pifii 'ciiiri-T

5.00 Dresses one now 8.75 4.50 Waterproois now 3.38

2.25 Walsts arh now 1.69 ' __5.p0 Waterproois now 3.75

6.00

3.00 Waists aré 'now 2.25

Waists are now 12.84 8.75 W ist r O 3,38

3.75 4.50

Waterproois now 4.50 Waterproois now 6.56

10.56 Water ro is w 7.88`

a s a e n W _ I 4 p o no

V _ 4 5.75 waim arg now 4.41. ,_ _‘1z_oo waterproois new 9.110

Twenty Five. Per cent OH ali the Following Lines-Study' I`Ii'erI\---Ilemembélitliie Iiistounis

25 . c. oi‘l Ladies Cloth Coats 25 ii. c. oil Ladies Cloth Coats ` I 025,11. c. Ladies Dresses

25 p. c. ofl Fiir Collared Coats 25 p. c. oi! Girls Dresses

25 p. c. oil Tailored Waists 25 p.c. oil Waterproois 25 p. c. oil (‘-hildren's Coats 25 p. c. oi! Ladies Underwear 25 p. c. oi! Kimouns 25 p. c. ofi Toques and Hoods

25 D. 6. ofi Silk Waists ,25 D. c. oil Girls Coats 25 p. c. oi! Golf Coats 25 D. c. oil Net Waists

ONE FIFTH 0I"I" EVERY FUR-BUY FURS RIGIIT NOW

Twenty p.l’c. off Muffs Twenty p. c. off all Neck Pieces " ' _» Twenty p. c. off all Fur Caps Twenty p. c. off Children’s Furs Twenty p. c. off all Corsets _ ` Twenty p. c. Off all Whitewear Twenty p. c. off all Aprons Twenty p. c. off all Underskirts

There has never been -such an unparre ed opportunity to_ secure what is best and newest in

ready to wear goods, at real reductions such as ese

Youfknow that a sale means here that th priced are acftiialiy' reduced exactly as we say. That

I has always been’oui° policy, and always will

_ ` » '.

V1 .

$ _ _ ‘ i 1 1

é in-1 ¢ J

‘L is

All 'l'_r|r'nn-'med I-lats tb gb ét I-lélf l=ric`e

» I

All Untrirhined I-latsi to _Q6 at

Aii |='an¢y and Feather i-'ia‘i4‘i=1-i¢`e"

nu l +'

7 _

»?

:Af

` ‘_ price in each case.

_ _ at -la- quarter less than regularprice

This whole great stock Of_ dress igoqds is offered you at a coinplete price reductioii

.1-L of,-25 per cent.. There are i__n(_this sectiongipg to thenginute fabrics O a score' _of _different

kinds-*and agreat range of each. You may Choose to-dp y_a_t_- aquarter less than theimarked

1 »- 4 ` '

~ 1. .

50c Dress Goods nOw........ . . 386' 75c Dress Goods now _. . . _ H.-- _ .__,5§c 80c Dress Goods now........ ........68c $1.00 Dress GoOds...... _.. _ _ . .....'.‘..”".`_.75c $1.12 Dress Goodsnow ._ _ ....9441 1.50 Dress Goods _......._....2.-i.._l.l2 1.75 'Suitings .......I.3| 2.00 Suitings now ................. .... ..I.50-

H, 25 pei] _centgoff Coat Linirigs 25 per cent off Dress Linings. " 25 perffcent'Oi°f all Satteens. _; , ,. 25 per entoff_-al_l,'SiIks, ._ f~ SHOP EARLY IN TH»EiDAY-PLEASE Doinoiif ASICFOR ,SAMPLES-.AND

V PLEASE DO NOT ASK TO CHARGE ANYTHING -THE SLATE IS BROKEN

1 I

‘ A11 dress gaaas s=1sarffaas~yat1rs

‘ A _. _ -3.

Men’s iiércoats and Suits

V all deeply diseoiintéd .for this Sale

_ ,, ._,,

'i H-

_.si

l I -1

. THE BIG FEATURE ABOUT THIS' CLOTHING STORE OF yours is that the stock is NEW. We have been going only for two seasons ~ and we have broken every record we set up for ourselves - and n_ow to round up the stock before we commence stocktaking first Feb- 'ruary-we offer a tremendous clearing sale. _Get your Suit or Overcoat right now----cash means a big saving.

__ $ 8.00 Overcoats are selling now for.. ..... ..$

10.00 Overcoats are selling now for ._ .-s_ ',,§, V 12.50 Overcoats are selling now for.... 10.00 15.00 Overcoats are selling now for.... _ . I2 00

1 20.00 Overcoats are selling ,now for. ._.._.,.- *|6110 . 25.00 Overcoats are selling now for ........ 20.00 ‘ 30.00 Overcoats are selling now for . . _ 24.00 1 Any of the boys will tell you that we have the Hnest 'range of OVERCOATS to be sccii in the city. Ask them-theyfknow. ` ~

$ 8.50 Suits are selling now for only . . . .._ $ 6 80

_ 10.00 Suitsare selling now for only......... 800

12.50 Suits areselling now for only _ -.-.. |000

15.00 Suits are selling now for only........{. |233

f 20.00 Suits are selling now for only _ . . I6

We sell SOCIETY BRAND - 20th CEN'I`UARY

and the other SUITS THAT FIT.

20 per cent off all our Boys Overcoats _

20 per cent off all our Boys Suits

20 per cent off all our Separate I’ai1ts

20 per cent off all oui' Oil Skins

20 per cent Off all our Slickei' Coats

20 percent off all our Fur Lined Coats.

25 per cent off

Soft and Hard H`ats"_

All Soft and Hard Hats except STET SON HATS will

be placed on sale at a discount of 25 per cent. Get the hat you have been wanting---get it now and get it cheap.

F7°$n5’_° °s

` illli 5 liiiiiiid . W _

$1.50 Hats are now only . . . . . . . . 2.00 Hats are now only . . . ... ..... - . . . . . ~ --- 00Hatsarenow OnIy..................

Hats are now only .... .........

0HatsarenOw only ..;.._. . GET A SILK HAT RIGHT NOW WHILE THE DIS-

COUNT IS OFFERED---YOU WANT ONE YOU KNOW. CASH ONLY

ewwwf 3§¥1f€E

Z5 c. Discount off Men’s F urnishings durinq 1- the Great Sale which beginsfiii}`z};.ge;re‘ 1

r _ I I F1-idiuy. Jan. 2nd

“ Clearing out

ALL F URS

_ . _ _ _ _ _

20,. p. c. discount y Every Fur in the store gets _the discount

aq<e,.iso that by the time stock taking _commen- ces vv'e expect to 'have practically no furs what- ever. get _in and see the best Fur Stock in P. E. I. 0 ered at wholesale prices.

20 p. c. off all Mink Furs 1 20 p. c. off all Persian Lamb 5111>- °- °ff wifi.

_ _ o _ » . ' . ` '

' ` ' ` D gg all Marmoillfurs I _- _

all sorts, Muffs;__ Neck .V Pieces,

all of them discounted. Get

.Vw _ '

fl:

_ f'..if.;’:Lr>'

cent off

- ,.1 _._l“fiJ -.».~ sa Corsetsmis .to

yThere_is just one isgii

Cqljset store Land it prices _onthe whole ,only 80::

only 1.lX) '

on y 1.20 Only 1.60 only 2.00 only 2.iXl dhIy‘360

?fiiZ".5`Xi@~»»...‘ .IK §.!._ _ . "

_-.;._....v _,.‘

salsa artist;-o~ * It A

_$25 p. c- all W6inen's Winter _ , ' Underwear

4 i."» iv '_ ; I:

_ There are more good kinds of1.Women’s

Winter _Underwear in .this one de rtment than _in most ai”jiy`othe_r_two' stores. Wlefhave ~the sizeffyou want, and the_kind'yoii want.

.3 `30_c_ iigierweaqs now..

4.5¢' n erwearis now 50c nderweaxtis now .. _

` -' .ne ear snow.. -

3 3”3°%°“"iS “°“” " & $1.00 Underwear _is now .. 75cy

' .1,.50 Underwear is now ..1_12

_,Q

.rg J _

~' 1 " vase aiiia~=ar1iwéis».~ aii<i» caiiibingiion

Underwear for Women of all sizes arid Child- ,ren 0ffall;ages» - '_ .4

I CASH ONLY

25 fi. c. off Woffiéws ' y Sweater `Coa"t,s 11111251.21.. ‘*1i..%n:fs; won range, and the assortment is very complete. '

You can buy during this sale for cash, at

Factory prices, and often less ff as _

Need not tellyou much about .this department -you know what it i‘ l'k ’ l I' ' that it is the biggest Men’s Furnishings Department in the Province. You knovsi tiiaetityc(iiLirifl:1s0iI’ieasl.i>‘i!‘;ti(iii stock you .want to buy----you know that you can get quick----smart----intelligent. attentioii at eiiery counter And now----you can get as well a CASH DISCOUNT OF T WEN TY FIVE PER CEN T.

' ALL T`_HE`GOOns LISTED BELOW ARE NOW OFFERED YOU AT 25

p. c. off.

STUDY' THE IF THERE IS ANYTHING IN IT THAT YOU WANT.

Collars and hguffs Fur Lined itts Wool Lined Mitts Suspenders Working Gloves Silk Mufflers. Eastern _ Caps Knitted Caps l~I<1cl<ey__-iCai':1s Fur Caps 1 ' Dressing~Gowns Smoking Jackets F lannelette Shirts Di,ick'Shirts`

Gingham Shirts Dri .siiirtsg ~ Cloth ShirtS` Knit Shifts’ _

»f.~.It

Fleece Liined Shirts

All sort of Ties

Cotton Sox'

Cashmere Sox

Silk Sox

1 Working Mitts

` Wool Mufflers

' All Cloth Caps

Fur Collars

.Fur Mittens ’ Sheep Lined Coats

Pyjamas _~ - ~ Night Shirts (Flannelette) M'en’s Sweaters Boy's Sweaters ‘-

~ Umbrellas

_ Gauntlet Glotes and Mitts

Astrachan Collars

“ 'A Ttilenty Z

Lined Winter Gloves

Unlined Gloves Handk'erchie'fs Garters I Armleis ~

Belts

Rain Coats

Overalls EXCEPT' PEA

BODY'S_'

Fur Collared Coats

Iiincy soft shirts

Flannel Shiny? _

OEET stirs. ~

H M ds' ' . as .2

5* r

_ __-

Cardiganla ' 1; `

Brown_Beac}'1' "]5‘@{éé{g"` V. `

‘ cent off the lines b‘eibu1* ' _

< Leather Suit Cases' Laundered White Shirts White Night Shirts" ’ '

" xii

._ _ . _ 1, t _ _, ,_,

Leather Club Bags. 1 U Ia ndered Wh't Sh`rt All

Bea Canvas Extension Bags" AII White. Dress Shirts] S CooIriRCoS;t§ugS

_ _ r in mind---that ev le ff red 'll I b d' t d ' ' ' -I I his sale are cash---thaT.1i*i’oilal|5en;§)y_?>f creiiit wifi" liesqgliliieii z1]riyit¢l?§t0i,;§;);n'Sfdi}7&é3,hait§b instill. y~ _ come swiftly---if you have a single want~in_Men's F umishings---get it now a y »

‘ ' _...........______i ' ' 1.1

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