i

/`

,..

ii

_ fr ,K . _ ._l$_,3;_}._, r ;

i

i i

5.

1

i 9 i

i

i

i i

t

/gi fl-'fi w

i

~;':§wi '

1 ) 5 . l

‘ii""*‘_

Ii," i

lfff ,i

(ii

Q . t

'I y. i

fi

I.

fire?

`\..

.K V , .L ei

. If-1 "

fri.. lm. (_.

1;; _

lit?

i ,5 3"' ‘ ii

it E, .1 i `='=,“f.|.' _ ,.i,.». i

I

*TWH

iv

1:'-_

1. _

,rnmnr _` “ _ THE cHAm.o'i"i‘ia'rowN GUARDIAN if f “_ g __ V

1

1 \

-*t

.\`l‘l`{I`l'i 19, 1918

A \

Our_ Displays ot Silks ,

Have Created

Unprecedented Interest ' ' Colorings Hold Center of Attention

-\>ltl'~ lroin thi-' rotiiiiitiiit iliiit has lieeii created _ lie-

tuftiiv of the spliiiitlirl :~ln>\viii;;s inati'e :intl the displziys that :ire .itti-.it-tiiii: siirli wttic attention. it is to lie noted that tlic t-~ilorlii;:.- iii, doulil iitild the ct-ntcr of the stage. We voilturc In _-ny tiint no innttt-r ivlrit your tastes. and how ditflciilt. it li;i~` been in }i;i.~'i <1-n.~\,ii~ zo .~.iti.<i[\'tl1eiii as to eolois-_von :tru ilUl'_\'i) lo tiiitl .~t-\'f-rail tic-.-i;.:i\_~' to please you this >`lit‘iii;:_ It is not :i out->ti::ii wlietlit-i _\'ou`li like the patterns f»lio_\"ll t.i,~'ciii;|to you :it tirst gliiitt e.

The New Silks are all Here

tif y

L

i »;i.»=.l.. --1:. -f ».".', 'i _ »

4'iiiiic.~‘.e Sliatiiliiiigs iiaitiiiul

_-lixtde Il!! to liti iiicli :it 651:, 75c, 85c. 90c, $1.00, $1.35, $1.50. $1.65. $2.00.

\\'uslinliic Crepe l’ong<'e.

‘IZG iii ._ $2.75

iiiriisiiire iii Black ZH in

iltriisliike in Wliite 34 in

$1.60 and $1.80 lliraisiiike iii »s0iiie\vlint lilct-_ Sliniitiing, liut niiieli liner :intl l`ree t'roiu rougiitiess.

\\'liile \\‘;i.~'h ilaliiitzii. lili in.

$1.00. $1.25. $1.75

iiiiirk \\'ii.~'li llztlintai. IHS in

75c.$1.15

l";iiit;v s-triptzd Sliaiiittiiiigs.

:il incli ._ $2.20

l~‘niir_v =-ptiitetl Sliniiiitiiiigs

:tl iiirlt .$1.25

lfttiit-_\' i-oiii .~'pot`l’opliii_'<,

Ili; itirii _, $2.20

liliir-it 'i`iil'l`t-tits. Ilti incli _ . $2.00, $2.25, $2.50 lil-.tt-l\ 'i`itl'l'etz\s_ 40 int-ii

._ _ _ $2.90

viiltii-eil ilnclie.-s _\lotissel-

intl, lltiigitiitly, Purple. Old ilt,\.~f-_ .\i_\'rtie iiittl iirown. 241% iiirli __ $3.00

tit-t\ri:elt_e t‘repe. Block.

.\'.i\\. Sky. i‘llilt, 40 iiitzli . _ . . . . _ ,_...$2.00

.\‘ti'ip~‘\| t`i't‘pt» dt- Chine.

I'inl<. Yi-llii\\', :intl \\'liito 40 iiltii _ , 2.00

.\’.itiii_< in lil inch witltli ti

'writ niziiiy rtiltirs tot ti'imln~ inc aintl iiiilliiiery purposes. _ ...__90carid$1.00

t;i|.ii-niiit,-i-tl lining siitins.

1:7 inrli .$1.75 in Black. Rose, 'l`:tniii-, .\'ilv»-r and (`hiini- iisii-.'ii¢‘

_ tL\izil‘:tiitt,~et| lining siititis.

"ti ii|t~1| lil1|rli_ _.\':t\'_\'_ (lt‘ti_\'..

w,

if -gf ‘

- .1

<'liiinip:iigiie_

l°`iue _\'ippoii Poiigee, nut-

iirzii tailor. 34 ill. $1.25, 51,95

lllack Siiauntuiig. Iiti iiicli

__ $1.65

'[`iito-Orio is it vi-i'_v' heavy

silk soinetliing like Slntiin- tiing. lint great denl in-ii\'iei'_ liliick. _\`av_\' :intl ilroivii. 352 inch $1.25

l<‘aiic_\' striped llaliiitai.

_-'nimble for sliirt wziists 36 iiicli at $1.60. $1.75. $1.95, $2.25.

l"uiic_\~ 'l`:it`t'etiis t'ot' separ-

ntt- skirts. those come in stripes, clan tiirtans uinl fancy plziids, 216 inch $2.75. $3.00. $3.25, $3.75.

Plain 'l`nt‘teta:<_ :iii inch

.__ .__ _ _ _ $1.90. $2.25. $2.60

Black silks Pnileite. Ilti

inrli $1.60

liiaick Silks Dii<'lies.<. 36

iiicli __ $2.50

Black silks Diirliess. 116

iiit-li $2.25

Iilack siiks Fleiir tie Nice

:tti incli .. $3.00

Black silks, Coteie. Lili inch

. . _ . ... $2.75

Black silks. Bciigziliue,

very liaixtisonic, _.$4.75

tiolorctl Popliiis. .\':i\'_v.

Iii-own. lilvrtie and Rose. 36 int-li ._ $1.80

t‘re|ie tie t‘lilue. White.

lllnrli, .\':i\'_\'_ (‘opln. Sky. .\l.iii=i-, Gold. Piiuipklii, .\iyr- tit. Rose, Aiiictliyst. 40 inch nt _..._ $1.75. $1.95, $2.10

.\'liio\i:~'. \\'iiite. Pink, Sky.

lilack. Yellow. .\`av_v anti .\i:inve. 40 lnrli ._ ._ ..$1.40

Faiicy Iiri -tl.-it and i'oin-

|i:ni'our stile- ‘fi inch S1-60 and $2.00.

,/.~` f" . 'J -1, ~ -_-. _V

5° if

fl 7 ) /

( /

/ /

‘ 'g.,,/ . rf., f.

/ ~,./ft .

i

The New Shirts Are In

'|'!n-~.< ure til' .~lroiiL', iirniiy wtiii,-ii iiintlriis and otiier

iwitttiiis' in at full vaii'iel\- ol' t_‘oloi‘t-tl stripe p:it_tcrns.L‘0pi1izii'»

' `Y+

I \ X ' I)

~\ ~. * I / ‘ I .

_ A p

’i_,___ q _:A 4 ~\ `

Diggs...

/_,_g___ _ _

_ __ l // /54 \

1 “if”

i _-\. _ _

*_ _

“ri ist.. _ _

""l_ tx

Women’s Spring Coats and Suits Feature the Last Word in Fashion

Our stock embraces models for all types oi`_ligLi1'_es_; the snug, straight line coat, and the

i'l:,iring box model, now so popular. New innovations_m collars and pockets add to_their at~ tractiv eness. Others in l\/Iilitai-_v style have novel trimining. Gay colored silk linings are . an important note, for in \\'arni days the coat is more of`ten'cai'ried onthe arm, and for this l reason the lining is to be given due consideration;

The fabrics _most promiiient are Poplins, Silk l)u\'etyn. Velour, Checks, Serge Coverts,

and Ti-icotines. Prices range from ?4‘|`5-75 U* *550-"" '

. _ V.

f. 1*.- ,_ W

-.si

oil to the n\t~r;i~_'i- sIiirl`tiriw e-'.oillii',.: tit the suiiit: prluo. you will _-'ty Iliese are fair :intl iilio\'e the iiverage. i"nli lioily; ititj' .<lt-t~.'t- lf:tii;tii:= for alll t_\'pcs.

\\`tr'll i-‘iiggt»st tliait you liny three ur iiiill' ii tiozeii oi'

tln-in wlit-ii you pass tliv stortr to-nioi‘i'ti\v iiiid lizive :in aiiii- iili- ~nppl\' on lintitl for Spring.

_-soi=T FRENCH cur=Fs

--STIFF CUFFS

--SILK FRONT SHIRTS

.\‘liii~i.- .ti $l,:;5 to $350 latch.

f' ' - `

1. Neckwear Delightful

And Always New

` Aiiioiig the new pk-ces ure those of lace and net.

to draw your nun-ticular attention to the fresh new sets of pique. sheer oigandies and silk ciepes. For

I dash and yoiithiulness, nothing we ve yet seen 0011185

up to them. Starting with 25c for it collar. prices rise by easy stages to $3.00 for sets.

J 5 _ 119-121 Queen Street, Charlottetown

x __

~

,ff* __ , /V/V/V ,

_ 1. g,_ _-__J/ 1 ,

Honest Facts About Our Spring Suits

It would be childish to argue that _von can buy as good it suit for the price no'\v as you did

years before. That would be_as much as cla:;ning that there never has been a war going on in Europe, that dyes cost as little_as they once did, that importations of wool are going on as usual front Australia. All of winch is not so.

But as a plain, unvarnished, tinminced statement of fact, these suits are UNUSUAL

VALUES. Bought oft mantit`acturer.< \\'lio are the lowest-priced and mose aggressive in their field, and with the equal ag'gi'essi\'eiii-ss ot' this store, bought many months ago and now sell- ing at prices in many cases as low as present factory costs.

_\‘li\\' sI'|'|‘s will .\|l1;.\.' $| Loo to$::ti.tio.\‘l<I\\' .\'\'l'|‘s lftiic Hors 6.00 to 13,00 N |‘:\\' .~‘l'li|N(; <_i\'|~1|:t‘ti,\'|‘.~' 12.00 to ::ti.0tiisti\'.\' sl’liiNG (i\‘ERL‘0A'|'S _:L00 to 8.50

Come in and see the sniartest showing of the new things in the City.

ii._ ` v

Just to Remind You p

S *00 p'l`hat We’ve Received S

Another Big Shipment _

J. . .- <5 f P;~*.~ ` A a f' ' ~ 3 #A I

of Corsets at $1.00 and $1.25 l

mi in

MOORE & MCLEOD LIMITED

fi, .»

_Av ,J

/, - t

nan

P `j/

____ , I \ al

~" _ rf --~ 7; //

_ it 11?' -` \ l fm:

-mi/ -. L_,-"iv ' ’ ._ ~ ` E1 4

$

ii

. / _.-~§`\._ 1-.-,~.-eip;-. ._._,

I Q.,

1' A '1 fi _,

_ ,tht __,4\,£\

t ,‘

“Refreshing and New”

Describe the New

Millinery forSpring 1918

Perchance you haven’t had the oppor-

tunity to see many of the new Spring styles because one thing or another prevented you. But now that straw hats havecome into their own-you know what we mean --are being worn-you simply must de- termine on which of the new models pleas- es you MOST. 'Why wait until perhaps the most striking, attractive shapese are gone. Spring days are here and you must garb yourself accordingly.

In a range of prices so broad as to suit

every taste.

-_-.\'l'I\\' 'l`l{l)l)lI'Il) .\lll,l.lNl']ll\`.

--N]‘I\\` l`N'l`l{l.\l .\Il'II) ll.-\'l`.\`. ---.\`li\\' )llI,i,l.\'l‘]l{\' 'l`RI]I]II.\`(iS. -_-N l‘]\\' f‘I|ll,l)lil‘]N`.\' .\lII,l.l_\'l'Ili\`.

_'V 1

What Shall It Be Soft Hat or Derby ?

The man who wants a becoming new

hat is going to get it right at the jump ofthe season, and when there are plen- ty of shapes and colors to select from.

Soft hats in the new shapes--many

showing the Military lines and colors young and older men alike will fancy.

` Derbies from well-known makers

and inthe latest heights. ,

Soft hats and derbies ~ »2-00 10 -100

" 4

Store Editorial

"__Always Sométliiiig New-"-`

I doii't woiitlei' iiiy Friends like to shop ut _ruur

store" said one or our customers.

I 'Tiiere is altvnys soinelhlng new i can conie over

,

ever so often :intl feel tliiit l won‘t lie seeing the `

siiine lliiiigii over und over iigiiitiz"

Everlasting keeping in toiicli with the market; no

let-tip; tio slipping-tlirough of any information that

mlB\1¢ be of value to yon.

Tiial. is the whole iioerct of our ability to keep

| . our store full oi' interest, it iuiitlers not what tiuy of

the week, or week ol the year, you shop hero.