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WHITE ROSE rooAY's. BEST MOTOR oli.

brings you these IO outstanding advantages

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ll. IT'S HOMOGENIZED-Now being used exclusively fir Canada by Canadian Oil Companies, Limited, homo- genization is the latest advancement in the processing of Motor Oil. This technique disperses all ingredients so thoroughly that they remain permanently in solution. Thus, they perform their various functions rapidly and efficiently.

2. LOWER5 OIL CONSUMPTION-The lower oil con- sumption of the new White Rose Motor Oil is due to its high Viscosity Index and the heat resistant properties of the mineral oils it contains.

3. KIIPS MOTORS (LIAN-Detergent. and dispersant additives hold dirt in suspension so that it drains away at regular oil change intervals.

4. PREVENT5 ACID ACTION - The new White Rose Motor Oil neutralizes the harmful acids which form in every engine as by-products of comhustioneone of the major causes of engine wear.

5. FIGHTS WEAR-Gruelling road-tests across Canada under the supervision of an independent testing labora- tory-(Donald Inspection Limited) proved that. with the use of the new White Rose Motor Oil, there was no appreciable wear on engine parts.

6. INCREASES GASOLINE MILEAGE - The cleansing action plus the high film strength of new White Rose Motor Oil enables piston rings to operate freely, thus sealing the combustion chamber. This assures more efficient use of fuel.

7. PREVENTS ENGINE RUST-New White Rose Motor Oil penetrates and clings to engine parts . . . counter- acting one of the greatest causes of engine deterioration.

8. FLOWS FREELY-Low cold-test properties enable the new White Rose Motor Oil to flow freely at low temper- atures. This aids cold weather starting and ,c:i'.'es instant protection to all vital parts.

9. RESISTS THINNING-Even under operating con- ditions of extreme heat, the new White Rose Motor Oil resists thinning, and keeps a protective film of oil between vital engine parts. i

10. SUPPRESSES FOAM-The new White Rose Motor Oil provides a bubble-free oil film-offsets

Manufactured in Canadals

p NEWEST, p l MOST MODERN

plete protection to all lubricated surfaces

w..for a slogan in 15 words or less describ-

ping the new White Rose Motor Oil. No

Canada can enter this contest! Get full particulars, entry blank and descriptive

folder from any White Rose dealer.

OIL COMPANIES, LIMITED

oxidatione-reduces oil consumption-gives com-t

purchase necessary! Anyone living in.

. 1;!