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N And we have every reason to believe that this store is leading all others in this city in business increase during the past year. it

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You will kindly understand that while we appreciate everything you have said in your letter, still we reserve the right to rtiii our own business at the percentage of r fit hi ° _ ‘I

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siiiuciirizit it siiiueiirek '_' sLAUGHi“E”R?”

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What This Mean if .

Pick up any city news paper today and in glaring li'eadli`tie"s you will read that our “friends in business" are making at spasmodic /_/It

vari.co1ored posters, announcing that there is a great slaughter sale in progéess and that you can buy goods at zo to 50 per cent off marked

prices; mind you off MARKED PRICES. ' . - \\

effort to get down to our low “one price.” Take a stroll around the business portion ot the city, arid you will see windows placarded with

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Now People of Prince Edward Island, do you beliete that we could afford to give discounts of fiom zo to 50 per cent off our goods r

which have been marked at the lowest possible price in the fi'i‘s't instance? "

system was a fake; and that for eleven months of the year you had been paying us from ro to 50 per cent too much for goods that were

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D0 Nei Iiistiiidefstiiiid Us

We don't care a snap how much the other stores sell so long as they give you values equal to what you can get hére. In fact our Q

advice to all would be, if you can get better values in any other store than you can get here, buy in the other store. But no matter how'

enough] do not buy a dollar’s worth till you see our prices and compare. I We Are Here to Protect You

Such things do not happen by accident. It means that people are getting what they want, when they want it, at less than other stores are charging. I 5

Bear in mind the following fact and you will realize why this store is not only far the largest in Charlottetown with far the largest

business, but is most rapidly increasing its business. -

WE NEVER SACRI FICE QUALITY to make a low price, but neither do we ever use QUALITY as an excuse for high pricing

We do not wait to be asked to lower our prices. We INITIATE low prices. SERVICE, QUALITY, PURITY, ASSORTMENI, ECONOMY all are assured by shopping here.

, Read These Two Letters

And be convinced that our low prices have been the cause of bitter cc mplaint. These letters were written to us by the manufacture

ers who had received letters of complaint from business firms in this city. We withhold the names of the firms but the original may be seen at our ofhce at any time. ' '

Letter No l Letter No 2

Messrs Prowse Brothers, I_td.`

Charlottetown,

P. E. I.

Dear Sirs,

Prowse Bros.,

A Charlottetown, P. E. I. _

Gentlemen:

_ Our attention has been drawn to your advertisement in the local paper, which reads

Of course you don’t and if you saw us advertising these discounts' you would immediately come to the conclusion, that our one price ‘~.L`i

advertised to be honestly priced. _ _ _

big an advertisement may be, no matter what discounts are quoted [because it is easy enough to give discounts if goods are marked high

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We have_received complaints from our Canadian Agent and from Customers, as to

your cutting prices in our goods, and a large advertisement has been sent to us showing the rices ou are advertisin at.

P Y E

We greatly regret that this should have happened, as we do not supply pour goods

for the purpose of using them merely as an advertisement to help the sale of other goods, and look upon such cutting of prices as detrimental to the interest of the drms who stock our goods and look for a legitimate profit on the turn-over. We therefore take the liberty of writing you frankly on the subject, with a view to having these cutting prices stopped, and we beg you to recognize that it is better in the end to secure a reasonable profit, and thus prevent upsetting the trade in~Linoleums in your place.

We shall be glad to hear from you in course on the subject,

Meantime we remain, dear Sirs,

Yours faithfully.

as follows: The overalls we sell for $1.15 per ga'i°m“ent are the same quality as the other merchants are selling at higher prices.” ,_ V

We are very sorry gentlemen, that you have made it necessa” for us to write you

regarding this matter but hope you will take this letter in the sanis, spirit in which it is written, We have always made it known to our agents that we do not allow any of them to sell our garments for less than $1.25. , Of course, some of theiii liétiie,seen fit to charge more than this, which is perfectly satisfactory to us, but as a matter of protection to our agents, we have made $1.25 our standard price.

We hope that you will lo`ok at this matter from dur standpoint, and we assure you

that we are willing to protect you, as well as our othei agents in every way regarding the sale of our garments, and we hope it will not be iie‘ce`ssa’i'y to write you again regard- ing this matter. 5 H

Thanking' you for past favors, and awaiting your further commands, we are, _' ' Very truly yours

_old i`&§l’l`i‘t`t"it"eti thing about us is that we believe that “Honesty is the best policy." ' I ' - 34 ye S' é only ‘

Answer to lietter N6 l _f

' . __ _ _ _ _ f _ ,» , .,_»"_

Gentlemen: --Answering yours of May 23rd re the cutting of prices on your goods, may say that while we claim the right to regulate our own prices, we think that possibly an explanation "‘

to you would be satisfactory. I

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r competitors in Prince Edward Island all, without exception, do a cre `P_ business and use a sliding scaleof prices that is: -they mark goods for $1.50 and if the u t `

in bartering, he will get it for $1.20. Some three years ago we decided to do absmtely one-pri`c_e cash_bus`_iness. Our competitors have continued in the old way. We have insdirnsespieiidid sggslegsls

no doubt, this fact is hitting our competitors. They cannot afford to sell as cheiiply as we can for the simple reason that their credit losses will not allow them and i " th ' `

if and . _ _ _ , , ii ~ - ig' prices they must have their goods marked very high so that the unwary may pay limit of price to make up for those whpldo not pay enough to ensure a` reasonablé aganrp IB e sliding Scale , I] 1 you

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that your goods bear exactly the same profitas all _othergpods of the same m the andiurther, they are priced at the prices and percentage of profit which we look fo all U we may assure /

_ _ _ , _ __ _ r in t f _ , -

If this kind of cutting prices disturbs our business relations with you, then we do not see any reasonable honest in the matter We are not upsetting the trade in linole ih par S 0 our Stock '

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setting some of our competitors in every line we___cai'ry apd we propose to keep_oii_ upsetting them. We might go a little farther and inform you that We khdtv of various cases vrvhglrs, iti)iusuvi',eciit§fe f'

your B quality was sold as A quality by our competitors. our C quality as B quality. ’ »

satisfactory to us, as long as we do not discriminate, especially in your goods. P O W Ch We feel ‘S fi

Your truly "

PROWSE BROS LTD( _ _

The answer to letter No 2 was along the same lines and we still buy goods from these manufacturers, as we sell more of their goods than all the other stores put together, ' `

` We shall continue to give you too cents value with every dollar spent with us as WE have done for the past tif Th I/I

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f.ii~~f? _ Prowse Bros, 'Limited

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