THE CHARIDTTETOWN fiGtIJARDIAN

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Markets are Being Last and Gain edi----

The Daily Newspaper Produces Instant Response and Results

It reaches and moves to action vast groups of people --- quickly. Sales volume is immediately effect- ed. The real response to advertising is written on sales slips and order blanks not on coupons or “fan” letters.‘ Experiments are costly. The retailer knows this and obtains his major results through the daily newspapers.

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d This advertisement is sponsored by the Canadian Daily Newspapers‘ Association

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