HOLMAH’S Hlli SIiLE HIGHLIGHTS NEWEST STYLES

Handpicked Front Canada's Leading Centres

The “Tn-nan of taste will have pignty n: gorgeous designs from ‘vim-h to choose for her fur coat during the coming your. She Will be able to look glamorous even if she can afford only ‘he cheap?!‘ 9:195, Every conceivable pclt II trcatvri in such a manner as to make possible the greatest com- fort and style. The rabbit coats look more beautiful than wove ever seen in the past and the minlt, well, this smooth, rich fur speaks for itself.

This next winter we will sea morn of tho loose silhouette style, with straight front and modified back fulncss with shawl collars. Some collars will be large and other: itiingly smaller. The hack full- hcss is still strong although it now falls hvlow thc shoulder Rivinz the HZHTCNVIT shoulrlci- cffcvi. Sonn- of thc cnzils; in thr- Fur Fashion Show in Toronto (luring the spring were flttcrl and lnokozl vcry smart in ‘the iicw shortcr length.

Fur coats are going to be seen mostly in lengths 38-40. This is what has been known as the scven-eighihs lbngth. Theso coats appear to Iw out shorter in front and taper into lsack fulnoss. This style is most cffoctive in the flat furs and looks cxtrcmcly well 1n the new lighter shades.

Collars differ in size and shape and are more modified than last years. The Puritan effect La notic-

ed on the larger ones and tho Queen Anne is appearing more fre- quently on the shorter jackets and high styled coats. A popular Per- sian Lamb coat which was seen had a double-wing collar which goes into a single collar when but- toned, The shawl collars are dc- signed in various new ways accord- ing to the furs. A stiffened shield collar is appearing here and there on coats and tho half-belt and sleeve treatment as well. This coming season one will nots a considerably more attractive col- lar, more effectlvc pocket trut- rncnt and smarter cuffs.

Sleeves vary groatlyn-Somo are plain at _thc bottom cuff, other: have a tighter inner cuff of a con- trasting fur while still more have the opcn cuff line with small scal- lops. Some of the newer ones have the wrap-around cuff. The kimono sleeve is for the more fussy kind of wraps that are worn for eve- nings, especially when mado with the wide loose cuffs. Some o! the kimono. sleeves an finished off with a tight cuff. Another very unusual treatment is the new winged cuff which looks perfectly lovely in mutation mink on black lamb. Scalloped, as well as dou- hlet-cuffs are noticed on muskratl. These pretty effects are seen on gleaming, smooth seal coats also. Furs for the cold season brinl forth cleverly designed and beau- tifully finished wearing apparll.

Our gronfosf fur values in many your: — madc pos- siblc only by o most advantageous curly-season Buy- ing. Furs arc always o good invosfmonf buf this your they arc morc so fhan almost over Before. Prices, in goncrol, arc lower and values much, much’ Boffor than fhcy'v0 Bun In years, sfill our collocfion of fur cosh stands out as exceptional proof of this frond. In our August Fur Collection you'll find: our fashions have a now cxcifcmcnf of lino and design . -. . our fur ‘cosh have a rich and lustrous look and feel. Comc— Buy your Coat and Save your Dollars during fho August Fur Solo —Augus'i' 26th fo September 3rd.

TSTANDING AVINGS 1N 0U R

Summcrsidc

Bu: a nnv snus l-'rlday,»liugustig 26th

Saturday, Santemhar 3rd (IIBLIISIVE)

00ml 80's! Buy! Savoi

QUGUSTZS. 1049

"An Exciting Solution

At The Lowest Prices in Years

liars is A Partial List-Hay Ilm 0n Display

BLACK PERSIAN LAMB with loose ﬂared back and sleeves, slash PRICED $850.00 . .

BLACK PERSIAN LAMB with four ﬂared not, gathered sleeves and (hop mm collar. rmonn $415.00.

BLACK PERSIAN LAMB with small shawl collar, "slash pockets and snurt new sleeves. rnionn gsonoo.

MUSKRAT ForestMinkdyed Ontariobccklillnhlooscflarcdbachpointsd shawl canon-PRICED $815.00.

BLACK ELECTRIC SEAL (Dyed Rabbit) with ranch mink trim has four flare back, lnut oollan-PRIO $250.00.

MUSKRAT I of choice Ontario back skins, Hollander mink dyed, with c four. hﬁl back and sailor collarF-PBIOED $875.00.

BLACK ELECTRIC SEAL (Dyed Rabbit) with Koh-i-nur Mink trim on collar - very smartly timed-PRICED $225.00.

BLACK ELECTRIC SEAL (Dyed New Zcalond Rabbit Backs) with finest quality Persian Lspi yoke, collar and cuffm-PRIOED $250.00.

BLACK ELECTRIC SEAL (Dyed Rabbit) with four ﬂared back, medium collar and slash pockets-PRICED $175.00. '

BLACK ELECTRIC SEAL (Dyed Rabbit) in new smart style albeit-PRICED $150.00.

MUSKRAT second cut, nicely sable dyed, has smart new styling-PRICED $215.

0iiLY $ 5,0Q novni

0n Fur Goats ilp To 175.00 Balance Monthly

HIILMAH IMIHTHLY PAYHEIIT PLIIII

mist-shun».

{TWO-TONE GRAY SEAL égygegoiiap Rabbit) an attractive, nicely styled garment-PRICED

CHINESE KIDSKIN - in natural, medium and dark shade! with full four flare back Ind Peter Pan collars-PRICED $275.00.

CHINESE KIDSKIN SHORTIE 32 inch length with ﬂared back, 0t natural, medium and dark SINIGGS.—PBEOED $105.00.

CONEY . (Jap Mink Dyed Rabbit) is iiuvity hut-ca, four flared back and deep round colliun-PBIQID $115.00. ‘

BROWN SEAL (Dyed, Shearcd Rabbit) with four fiand loose back, deep shawl collar and slash pockets-PRICED $175.00.

BLACK ELECTRIC SEAL . (Dyed Rabbit) loose backed cost with a three-way bolt and pointsd oolian-PRIOED $175.00.

EXTRA SPECIALS -- Be Early

2 only — HUDSON IIIAD COATI l only - PERSIAN PAW 60A’! (pieced. dyed ralukrst) — lcsl- ilnnb) - Regular 385.00 - Solo

in 02.50 -- Solo _ Ipoclsl

Special _ In

l only - IOUTIIIIN MUUKIAT 1 only -- I'D-INCH IAL 00A!‘ COAT _ Inlllr 08.00 - (In! rabbit) with hood -- loll- Sch

....... .. 21w . 1w»

1 only — PIICID PIIIIAN

LAMB COAT - loﬂlilr 825.00

Silo

llloolll

3 only — BLACK ILIUIIIU IIAL (I100 rabbi Benin up to MUM-loin lpcclcl ...................................... .._

BLACK ELECTRIC SEAL (Dyed Rabbit) with Koh-i-ntnr mink trim on collar and cuffs, slash pockets-PRICED $250.00.

BLACK ELECTRIC SEAL (Dyed New Zealsnd Rabbit Backs) fine quality heavy tuning, with smart styling-PRICED $115.00. ' -

BLACK ELECTRIC SEAL (Dyed Rabbit) in woolen’: sizes mad: of New Zeslsnd skins in 47-48 lengths-PRICED $175.00.

BROWN CONEY , (DyodRabbit) withloossflandbcclrandnnmcolicrusdcilffm- PRIOIID $110.00. BROWN SEAL '

(om RIBHS) UINO-qilﬂlrlliglﬂiﬂincinwithllnhll mud ooilarandyokebocln-PIIOID 75.00.

i om $25.00. novni

0n Fur , cm. iivsr 115.00 I Balanco Monthly ” ., g

.0 notiun liiilllLY utlzllr run .

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