—§_

And particularly when selling becomes difficultw-when prosper— ity lags --- when the wheels of

i industry slow down.

i During periods such as these,

Canadian business executives

i depend more than ever on the. daily newspapers to sell mer-r » chandise. l

Why .3

Mainly because daily newspapers

produce instant response, instant A

results. Daily newspapers reach and move to action vast groups of people quickly.

6 ~ ~ For prompt action on sales plans—for quick i customer influence at minimum cost—for real co-operation from the retail trade, the daily newspaper is to-clay, as always, the out- standing advertising medium in Canadai

DAILY newsman ASSOCIATION

i

..LE_“~_$:£5*_L\i-.:'_u- ~ _

ebackbonle 0F

Canadian advertsinfl

¢_...... ._l ' ,, "*~ "i l’_ _» .

‘mi-i

No other carrier of the sales message covers a market so intimately, so completely.

Practically every. Canadian family reads a daily newspaper. lt is an essential part of their daily life. Without it they would feel a dis-i tinct loss. Nothing can take its place. Because it occupies this unique position in Canadian life and thought, no form of selling can supplant the daily newspaper.

lt is economical. lt is llexihle.

lt is the advertiseris unfailing point of contact with his market.

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