THE DAILY EXAMINER, CHARLOTTETOWN, MARCH 29, 1:99

ROR

D-O-D-D°S;

es

: i — . Business Men::

RARAAAAA

flannelette at 5 cents per yard, is “all gone,” or that bovtsat the wonderful price of “99 cents” are all of impossible sizes. Nothing between Nos. 2 and 9, or something equally disappointing.

An ad. must be explicit. A general

,

-

to sell. Write some attractive featu:es up so

high i Phat it will be sure to catcht the pub-

lic eye;

Put it where twill have a circulation. ‘hat’s a pointer for your calculation.

——a

the people would expect the change and look for it. If your stuck varies, have a special line to run off each week with prices. If you make any improve- tell the people Have large head- they catch the eye

ments in your store about it in your ad. lines as I think

& % . : . = a . : : > i . ° : < é¢: "a=" e } ’ . 7; (hen have it printedin a type that's} . _ / : : bold - 01U, . AD CRITICISMS or : z And very soon you'll find your goods | > . ou : - ‘ ° 2 j | are sold : 7 ° . : ° = | Some Opinions From Hallfax About | phen buy—and advertise~—and stick : * | aie | to ti . : = | Good Advertising. ae - . e | ; And its the way youll get a furtune | ” iia : - . + 9 : - : Che publishers of the Halifax Herald | made e . . . 2 : . * ‘ 'and the Even yg Mail recently offered A. L. Warner. | i @ | prises for the most intelligent criticisms | i | his is Mrs Jos. Wildman’s advice | ; | of the advertisements in their papers ms t JOS. mans aa ' | Much interest was taken in the contest | sea . 'and the results were published in the LIVE UP TO YOUR AD. | Herald last Thursday. \ | . Ww ” ; r advcrtising is tne great levi y } | “TT. W. L.” who won the first prize on ere ™ Breat sever Oy i les which a shrewd man of business first i {in his criticism says : | Deuba ,{ turns his energies in order to secure T) e. 7 NEY PILLS } puDtIeSS a yusiness to succeed : : , j , . Parner Se ee Sean ae re se . | trade, it is essential that he should ot r-taliing cure } < rer.ise an an ad. tO nave . — ; = aaa at Veruise, “ a | use me wettil “ up bie ad. ne . ’ ¢ t i aney auiscases, 1 ono suits must Me CONCISE exp! it t “8 if : ‘ ae tin Cehice | 5° d ee 4 | manner that it will always freshin the aie an ist never be misleading. gorges: : Get : (leau ne, j ind must ‘. reyes oi the DuyIng peo] Ie. In f.ct an ; Refuse Imitations. How often is one lured by a flaming oe ' . * There's Gals Gas Debe’a ; a {up-to-date business house should} > ad. to the “bargain counter,” only to] | ; i ; He change its ad. every day ; bv so doing | ; find that the “very superior quality i :

| Kitchen ! !

Ordinary kinds of enamelled ware are always chipping, crack- ing or burning out necessitating new purchases conéinually—the

“CRESCENT”

never chips or burns. It wears long and is the best enamelled ware made. Each article bears our label.

MADE BY The Thos. Davidson M’f’g Co. MONTREAL.

; — a <r 618 ee err om 9 8 6 a 4

a A i eee ee ee ee

=_—— ee ees

intimation that goods are “marked down’ or are going at half price, - is meaningless to the reader.

Nothing is more fascinating than a list of articies with prices, enabling the purchaser to make a list of the exact articles required.

This is taken from the second prize criticism :—

“Advertising to he successful must be persistent. It is money wasted to advertise this week or month, and then drop for three or four months.

A single inch every day is better yan a half column, three or four times

year.

The ad. should appear in every issue and should be changed at least once a week.

The ad. should be truthful. As no successful merchant will allow his sales-people to misrepresent goods, neither should his ad. writers.

t a

The ad. should be brief and to the point. One line at a time, and the price always.

Cuts of the articles advertised are

very convincing as wel! as attractive, but they should be as _ near. like the article advertised as possible

Bright up-io date catch lines are at- tractive, and draw the readers attention | but they should never be vulgar or pro- fane.

WATCHES

Unsurpa: sed for di ra \ility ard timekeeping qualities, at prices 80 lew as to SUrTy rise yeu,

G, H. TAYLORS

SUNNYSIDE

Watehes

, . * '. ‘ches in Nickel cases &

:00 to $10.00

~

" Silver '" 4 )

" Gold

(‘hains for Ladies

30.00 1 190.00

$20.00

10.00

a]

$1.00 to

ii:bbon Guards

2De ‘rer Rings 1.60 to 50.00 | Culf studs and links 20 to 10.00 | ‘‘ollar Studs O5to 200] brooches 25 to 20.00 Spectacles 50 to 1000

Silverware nearly all kinds, in good quality plate.

Also some in solid silver:

BW. TAYLOR

Victoria Jewelry Sto

SEEDS!

fed Oats—Ontario White Banner, Seed Wheat—Manitoba White Fife Seed Wheat—Ontario White Fife. Seed Timothy—Island growth.

CARVELL BROS. Chitown, 15°Meb, 2i guar. pat

This is from the one which the | judges considered to be third best. 1.—Name and address should be

prominent. 2.—It should tell the consumer who

reads a certain article where he can buy it. 3-—It should create a need upon

the part of the consumer, who before reading the “ad.” was not aware of the need.

4.—It should give “facts about” and “prices of” articles advertised.

5.—It should be fresh, timely and seasonable. (A Xmas ad. in July is n. g.) 6.—It should tell this consumer something he does not already know.

(A half column of pins, needles, etc., etc., in a dry goods “ad.” is not news. The “ad.” should give prices of staples and call attention to specia!ties and leaders. )

7.—It should be printed with easy reading type. (Better pay for twice the space or cut the matter down than expect the consumer to ruin his eyes.

8.—When cuts are used they should be artistic and suggestive.

Several of the contestants put their opinions into rhyme, and this is one of them :—

AN OPINION IN RHYME. 'o men who doubt of how to adver- tise,

This is the way that I would all ad- vise ;

,

Just write the the facts about your busi ness wel|— Phen tell the truth of what you have

j

If you want good rel Knives or Scissors buy

) WALTER’S POPULAR TRUE BRAND CUTLERY.

Every blade warranted best Sending dealers sell them. —.

: wt iabie

eee:

REMOVED.

On and after Monday, Oct 2rd, n,

patrons will find me in my office ix the New Prowse Block, on the north side of Queen’s Square, first door to

the right upstairs,

DR. J.H.AYERS, Denti

’

quickcst. Live up to what you adver

tise.

Asthma Cured —

After TwreIve Yecars’ Suffering—To- ronto Physicians Advised Leaving Her Home to go to Manitoba— | Clarke's Kota Compound Cured.

Mrs. McTaggart, Sv onto, writes: “I have asihina and brencehitis whieh gradually grew worse each yeir 1 | spite of the hundreds of del are my hu» band has spent with several] doctors, and al- |

Vanauley et. Lor- been tronbled with for twelve yYeors, ;

mest every remedy we could procure, «) ch | only afforded tenu:porary relief. For the past two years I could not lie on my eft}

side, and during the past year prev'ovs to taking C'arke’s Kola Compound the 4siama became so severe tht I had not had a fil night's sleep. and during mest of that ume we had a doctor in attendance. We gave } ap several doctors, as | was becoming aoe better, and the Iast doctor, after about two months’ treatment, told me he could do io- th’ng for me, and advised me to goto Mani- toba or some dry climate. We hear: of Clarke's Kola Compound being & ecvre = fo asthma, and before tak'ng this remedy made | several imquiries from those wao bad ivanea | it, and in each case found the result so sat-

isfactory that we resolved to try it. A‘cer

taking the first bottie I became much «et-

ter, and began to sleep well at nichts. Snece , taking the third bottle I have not felt the si cghtest symptoms of my former t'eupic | I have during the past six months gz'ned | nearly 20 pounds in flesh and feel perfecty

;

healthy in every way. I can assure you that I will do all in my power te tnduce

any sufferer from this terrible diseaee *» try

Certified correct by Peter McTaggart, Proprietor of Toronto Dairy Co.

Sold by Geo-E. Hughes.

= WZ. S06, NIG.

Me 2. & 2 = “ee ee rs)

Gy Gh HG

ake

R

Oak

(Sooners eaten ees

oap

OF oyal

Free

}

Chronic FLezema Cured.

One of the mcst chronic cases of Kezema

ever cnled is the case of Miss Gracie Kila Aiton, Of Hartland, N. BRB. On asworn state- ment Mr iton sacs: I hereby certify that mv dsxughter Gracie Ella was cured af}

Kezema ot long ste od’ ng by using four boxes of Dr. Chuse’s Oin ment,

William Thisnve, rugeist. OF Hoertland aism cert fies that he Id tour boxes oF i} or, ( hase’s Ointment which red i:racie Kila.

T he know] dg a many doesn’t nO*sepaq |

always Crupe oul when achild questions

: bim.

Keep Minard’s Liniment in the House

A bird ir e hand vulgar U

bh uife aud f rk

Ur. Chase Cures Catarrh site Gperations Fail.

vrouto, March 16th, 1897.

My bey aged fourteen, hus been asvilerer

from ( atarrh, and lateiy we submitted him tx

an operauon at the Centra: Hospi a.

then we bave reserted tu br % Catarr}

onc ( hate’s Cure, and one box «1 this medicine has mud & prompt and complete cure, H. G. Forp, Foreman, ‘ owan Ave. Fire Hail.

A signal tanure hos wrecked mapy a train of ihoug st,

Minard’s Liniment is used by Physicians |

More eailors are wrecked vo seu,

land than Al

eo

To a.!| whofind th emsrelves with health gradually slipping away. Kidneys ard Liver so disorgaviz d that they sre incujable of keeping the »\:tem free trum pcoise:ous wast+ ‘aterial, Stor ach Lisorderc;d, Bowels Con- tipated, Head Aching, Back Paining, ake or. Chate’s Kicney-Liver iiiie, ‘ibe quick way they hbeip yeu Lack to Lealth will sw prise you,

At a safe distance we do not hesitate in saying thal priz-tighters are vo better

) than tbey should be.

Micard’s Liniment Lumberman’s Frierd —_-

Mrs. John Trainor, King St. offers for sale athree story dwelling bourse situated on Pownal St. contaming 13 rooms and shop with good stabling in convection. Dwilliog suitable for double tenement.

92 dy&wkly L wk.

Ask for Minard’s ard take ro other

NOTICS

t herby given that an app'ication will be made +o the Parliaraent of Canada at its ne xt ser lon for an Act ineorrorating ‘Ihe Canaeol-n Mortgage and Ipvesiment InCo:poralionu jor the following amongst othe: purpuser: FO Car:

| ry on the business of a loan aud savings Comp

any with al. the necessary Powers incidenta! 10 such a business, ard toacquire ard under- ake the ussetsand business of The Canada ermanent Loan and Savings Company, ‘the reeho d Lean and Savings Company, ‘Ihe orden and Onterio Inves'ment Company. Limited eed The Western Canada Loan ano Savings Company, respectively, or of any of them, and of such other companies vf a similar kind as may #gree thereto; and enabling the necessary corpurations and parties to enierinto all necessary agreements for the ,urposes afore

tid ey THOMAS G. BLACKSTOCK,

for the Ar piicants

DATED at Toronto this 26ih day of January,

26-91 tues

We have a Beautiful

ine of goods to show ycu this season in

Dinmond king's Gipsey Kings

Chain Bracelets ornette Chairs Gents Chains Brooches

etc. etc. ete

We are giving special value m Watch2s and Clocks until Xmas. |t will give us pleasure to show them to you.

All you have to do to get one is to drop us a postai card with your name and address, and the name and address of a dealer who dosen’t sell it.

Royal Oak Soap is the only pure unadulterated soap mow on the market.

JAS. D. LAPTHORNE & CO,

Charlottetown Ecap Makers |

| PENSAR

Be ACHING ¢ TEETH

CAREFULLY TREATED, And FILLED or CROWNED

=e DR JOHN P.MURRAY,

Queen St., near London House,

NOTICE

The annual meeting of the Provincia Branch of the Dominion Temperance Alliance of P. E. Island, will be held in the Y. M. C. A. Hall Chariottetowp. on Thursday March 30th at 2 Pm. A full attendance of Temperance

workers is requested. as busin | a. req ess of import- ;

be brought before the meeting,

W. N. TANTON

Great George St.

IGGEST AR GAIN

—ever heard tell of in Watches, Clocks Jewelry. Silverware, epectacies, China- ware, Glassware, Fancy Goods, Toys, eic., etc., fora short time, as we are preparing for spring goods at the ¢

¢—MODERN—¢ JEWELRY & FANCY GOODS STORE

ALSO, ee punctually attended to Watches, Clocks, Jewelry, Compasses, etc Sunnyside, opp. Post Office

JORY and CO,

CHARLOTTETOWN,

|

Tailor-Made vs. Factory-Made 1

‘Ty 7

Makeup the primted announcements of makers and importers of ready-made clothing and vhon they strive to give + phasis to tne alleg-d

merits of their clot: ing they Invarably ti lI how nearly they approuch to tailor-mad + here are som? quotations — ‘ «legintly tailored ” Cut and tinished equal to order.

ed work,” » qual in quality, fir, ond finish to suits made ty oder, or similar statements.

ben tailur—mace clothes are different to im- ported factor y-made, otherwise there would be no need to make comparisons. — Li tai or-maide were not the better clothes they wouid not be eld up ss the idea! to which che reauy-made ruiive to 1each

The fact is there is a great deal of differ- ence between a tac’ory-made im ported ent and @ tailor-made in style and dur-~ abil ty.

‘The man that is indifferent as to the appearance of his clothes when he buva them and when worn a montb, may be Saisfied with a factorysmade, but if ba

has regard to looks and economy, he will buy tailursmade garments,

For those who are not disposed to give the prices usually paid for c othes aade to special order, and are not satisfied with the imported ready-wade clothing, we have made, and are daily wdding, Suits aud Overe pats of superior work nage ship that we are selling as low in price as imporied makes of — iuferior quality. |

All Wcol Oxford Tweed Suits, Ali Wool Serge Snits, All Wool Worsted Suits,

$9 15 *9 50 $9.50

dD. A. Bruce,

MORRIS BLOCK, VICTORIA ROW,

Are you thinking of coming to town to have some dental work done? Is your time limited? Let us tell you wha: we can do.

WE cao take the worst case of aa aching tooca and treat aud fili it in one setting.

Ws can take the worst cas? of abcessed or ulcerated tooth ead treat »n fili ip Ove seiting,

WIE can take avy number of such teeth and make them all right ip Ove sitting, « nd fully guarantee them not 1o abcess agai»

WE-ave teeth. Dont have a tooth extracted be- cause you are to'd that it caagnot be fili-d. We have the+xpenenee aod m-thots for saving teeth, Wedo Painless Dentistry br uce of tbe fanyous

@, B a ERLIN METHOD ae : ——AND BY—— ELECTRICITY C ¢ Be WE make Crown and Bridge Work and put it in plice same day as impression is taken. é WE make Meta] Plates or Valcinate Plates and put them ip

place same day as impression is taken.

We have everytbiog req aired, and up w date for best work, and for comfor: of our pariente,

Persous from out of towa wi!l see the great advantage cf com- ing 10 see us, as they can have their Dentel Work done without Joss of time, and fully guaracieed in every respect. Our prices are low, and each branch in charge ot a specialist. Examinations and advice free. Ca!l and see specimens of Teeth without plates, etc.

< GQ) BERLIN DENTAL PARLOIS

CHARLOTTETOWN, P. Rey zs, sxbre sribpe oxbiye ote sbre hore SS AS AS AS AS As

PROCLAMATION.

We are now ready and willing to place any number of Hot»ls, Stores * private dwellings ina correct sanitary, and consequently healthy com tion; and this at short notice.

We will furnish all who desire it with Baths, Closets, and lavatories ot thé” latest and most approved patterns at prices consistent with first-class of goods and workman-hip.

The latest and most beantiful New York designs in electroliers. A large oe soil pipe and all plumber’s, steamfitters and engineers supplies on hand.

Call on us at the Masonic Temple Building. You will reesive courteous treatment whether we sell you or not.

T. A. MacLEA

MANUFACTURERS AGENT.

“ne? oe Oo = ~~ > > ~~