HIGHLIGHTS HEWEST STYLES

i Handpicked From Canada's Leading ilentres

The won-isa of taste will ha" plenty p! gorgeous designs from which to choose for her fur coat during the coming year. She Will be able to look glamorous oven ll she can afford only the cheaper ones. Every conceivable pelt is treated in such a.mnnncr as to make possible the greatest com- fort and style. The rabbit coats look more beautiful than we've ever seen in the past and the mink, well, this smooth, rich fur speaks for itself.

This next winter we will see more of the loose silhouette style, with straight front and modified back iuiness with shawl collars. Some collars 'will be large and others Ittingly smaller. The back full- ness is still strong although 1t nnw Calls below the shoulder giving the narrower shoulder effect. Some of the coats in the Fur Fashion Show In Toronto during the spring were fitted and looked vory smart in ‘the new shorter length.

fur coats are going to be seen mostly in lengths 38-40. This is what has been known as the seven-elghths length. "These coats appear to be cut El10fl€1‘\lh front and taper into back fuiness. This style is most effective in the flat furs end looks extremely well in the new lighter shades.

Collars differ in size and shape Ind are more modified than last

years. The Puritan effect la notic-

. »_.k;.%~4$w-'si><‘.~..-_ _. -.

ed _ori the larger ones and tho Queen Anne is appearing more frt quently on the shorter jackets and high styled coats. A popular Per- sian Lamb cost which was seen had a double-wing collar which goes into a single collar when but»- toncd_ The shawl collars are de- signed in various new ways accord- inI to the furs. A stiffened shield collar is appearing here and there on coats and the half-belt and sleeve treatment as well. This coming season one will nob s considerably more attractive eol- lar, more effective pocket trest- ment and smarter cuffs.

Sleeves vary greatly. Some are plain at the bottom cuff, others have a tighter inner cuff of a con- trasting fiir \i.Ilil0 still more have the open cuff line with small scal- lops. Some of the newer ones have thr- wrnp-ziround cuff. The kimona slvove is for the more fussy kind of “TZIPS that are Worn for eve- nings, especially when made with the wide loose cuffs. Some of the kimono sleeves are finished off with a tight cuff. Another very unusual treatment is the new tvingcd cuff which looks perfectly lovely in mutation mink on black lamb. Scalloped, as well as dou- blet-cuffs are noticed on rnuskrgts, These pretty effects are seen on gleaming, smooth seal coats also. Furs for the cold season bring forth cicveriy designed and beau- tifully finished wearing apparel.

11in cuanouuv. CHAR

Our greatest fur values in many years '— made pos- eiBIo only By a most advantageous early-season Buy- ing. Furs are always a good investment But this year

they are more so than almost ever Before.

Prices, in

general. are lower and values much. much Better than they've Been In years, still our collection of fur cools

stands out as exceptional proof of this trend. In our

August Eur Collection you'll find: our fashion! have I

new excitement of line and design .~ . our fur cosh

have a rich and lustrous lool: and feel.

Come — Buy

your Coat and Save your Dollars during the August

Fur Sale-August 26th to September 3rd.

OUTSTANDING SA V I NG S IN 0 U R

Summerslde

a 1

BIG B DAY SALE Friday, August 26th

Saturday, September 3rd ' (IIIBLIISIYE)

dome! See! Buy! Save!‘

AUGUST ___ 1949

‘An Exciting Selection

At The Lowest l'rlcas In Years

liero Is A Partial List-Many More 0n Display

BLACK PERSIAN LAMB

with loose flared back and slash pockeu and large collar. PRICED $350.00

BLACK PERSIAN LAMB w with four flared back, gathered sleeves and deep shawl collar. PRICED $475.00..

BLACK PERSIAN LAMB ~ with small shawl collar, slash pockets and smart new sleeves. PRICED $895.00.

MUSKRAT Forest Mink dyed Ontario back skins, loose flared back, pointed shawl colleen-PRICED $875.00. i

BLACK ELECTRIC SEAL (Dyed Rabbit) with ranch mink trim lies four flare back, smart ooilar.—PRlCED $250.00.

MUSKRAT , of choice Ontario back skins, Hollander nsirik dyed, with a four ﬂlﬂll back and sailor collarp-PBIOED $875.00.

BLACK ELECTRIC SEAL (Dyed Rabbit) with Koh-i-nur Mink trim on collar - very smartly styled-PRICED $225.00.

BLACK ELECTRIC SEAL (Dyed New Zealand Rabbit Backs) with finest quality Persian Lamb yoke, collar and muffs-PRICED $250.00. y

BLACK ELECTRIC SEAL (Dyed Rabbit) with four ﬂared back, medium oolisr and slash pockets-PING $175.00. ' '

BLACK ELECTRIC SEAL . (Dyed Rabbit) in new smart style attach-PRICED 0150.00.

MUSKRAT ~ second cut, nicely sable dyed, has smart new swung-PRICED 8275.

oiiiv $ 5_QQ ooviii

0n Fur Boats r lip To 175.00 Balance Monthly

HIILMAH MIIHTHLY PAYIIEHT BLAH

IIWO-TONE GRAY SEAL ggygegohp Rabbit), an attractive, nicely styled garment-PRICED

CHINESE KIDSKIN

in natural, medium and dark shades with full four ﬂan back and Peter Pan COIIHI.—PBICED $275.00.

CHINESE KIDSKIN SHORTIE

32 inch len with ﬂared beck, SI natural, medium and dark shades-PR CED $195.00. CONEY

(Jap Mink Dyed Rabbit) is heavily fir/red, iodi- flared back and deep round collan-PRICED 0115.00.

BROWN SEAL . (Dyed, Sheared rabbit)" with I011!‘ ﬂared loose bsck, deep shawl collarand slash pockets-r-PBIO 0115.00.

BLACK ELECTRIC SEAL (Dyed Rabbit) loose backed ooet with s three-way belt and pointed coiialw-PBICED $175.00.

EXTRA srsciiiis - - o. Early

2 only — BUDBON HEAD COAT! (bleood. dyed‘ ilausknt) — Bega- lsr 00.50 - s e

Special .......................... ..

1 only - SOUTHERN MUSKRAT

£3051 -. legals: 425.00 — u‘ .

Special ............................ .. 1 only — PIECE!) PERSIAN LAMB COAT — Regular 825.00 ale

l OﬂIY — III-BIA! PAW 60A‘! gleam — legals! 035.00 — Bale M0

... ................................ .. 225-00 1 all! — IIINOI IIAL GOAT (dyed rabbit) with bood - Rogu- lsr 070.00 Isle

....... ........................ .. 135-00

l only — IIOUTON COAT! (pro- oessod lsasb) — Regular 20030-

zimln-I -------------------------- -- 22590 310i ........................... .. 17530 s only - BLACK snsoraio sass. (dyed rabbit) - 125.00

Regular up to SAM-leis lpeolal ...................................... ....

BLACK ELECTRIC SEAL

(Dyed Rabbit) with Koh-i-nur mink trim on collar and cuffs, slash pockets-PRICED $250.00.

BLACK ELECTRIC SEAL

(Dyed New Zealand Rabbit Becks) firieiquelity heavy furring, with smart swung-BRIO 0175.00.

BLACK ELECTRIC SEAIJ

$341???) in sizes made of New Zeelsnd skins in 47-48

BROWN CONEY "

t Rabbit) with l flared back and 2% 0110.00. w” “M "n" m‘ “m

BROWN SEAL

(Dyed Rabbit) three-quartet‘ i 41.42 inch with small ebnu and yoke baclc-PBIOIID nsoo. ' will“

_0liLY 325,00 ooviii

0n Fur 00st: 0var y 175.00 i Balance Monthly r

HIILIAII VIBHTIILY PAYIEHT BLAH