OCTOBER 29, 1937

new luxury m lgaréce field marking Plym th- e m°d°h Vern-W. 011 s tenth anni.

Even further advances in e d prooﬁng’ we l t ' eoun - noted for its: as yea“ mwel’ new smoothness to mark PymQuu-lv. first edoade of building grcdf, ca,‘

I I Winter's Coming! Fill the coal bin now and save money, An early winter wiilfind you prepared to enjoy l the warmth and econ- omy of coal heat.

"only interiors, with ample flight!!! room for six passengers n l sedan nwdels. The all-steel

bodies of safety designs are built by the pioneers in this method oi

' construction.

‘liliamood Treasure” Gontest Ads "“‘“

aooas 1.111.

cuatrry stoma"

models is

1938 includes the Plymouth 6115mm BlX. Plymouth De LLIXQ six and Plymouth Sis-all on l12-inch wheelbase with L-head engine of 82 horsepower,

Btrists have siven the 193a car an entirely different look of mp5. sive size and strength. new hood sweeps farther forward to meet the re-designed radiator Bfillo, which rises much more vertically than the sloping "race" of last year's car.

Plymouth introduces a new hood design with side fixed panels, and 0H1? the top sections swinging open from routine service, water and oil. The handle remains where it was. on the side panel. This now becomes a. remote con-

‘THE "hi, ﬂaddock, oer "l- — - — m

Coboe Salmon» w‘ "l- - - " u” "an nueu, a" “l- - - ' ' m

ﬂotilla Rolls. 1m- "i- " - " '5” t

____m 1, ti nu 1 x1 1 he“ Swaps’ p" m’ 2o '41:) secgticnY otlzcoilietninrlﬂtoitplﬁﬂclfatiilllj’ coast rorlr.aerlb-r'-“ ' °.

PHONE 389-390 ‘TREE DELIVERY Wc Have Just RECEIVED

A New Shipment Of Q U I T A R S

Don't fall to see our B18 service special at -- — $45-95

fcrfingerctciiftup thsresto! the way.

This year's Plymouth has a new windshield for the sake of better vision. Windshields have more

S. LTD- effective glass area, being wider MILLER BRO ' in the vertical plane. As a result, uoo Plymouth has 12% greater visﬁvll-

ity this year, making it easier to see traffic lights as well as closer down in front of the car. Plymouth: irlterior color scheme for 1938 is tan taupe, with coach Vermillion accents at the center spot of two instrument dials, and on the horn button. Upholstery materials are optional, broadcloth or mohair.

Numerous conveniences add com- fort and luxury. Wider defrosting or anti-fog venm are built into the base of windshields, in front of both driver and passenger. With this year's improvements in heat- ers and connecting hose, the new Plymouth defroster; are capable of deflecting 60% more warm air up

‘m; you films to the _ Gainsborough Studio

amt oeorn Street - no: ill loll prhied and developed and free I z 'i enlargement of your belt Ml- ltive for 45c.

COMING SOON l l

Winlcr 1|‘ not m- oil-Better call and select your new 1939 “m COAT. h‘ We now have all the new l!!!“ all the latest furs. A small deposit boldsyour choice until wanted-

When Ion Refill‘ — M!" l’ u"

to the windshield to melt away

ISLAND FURRIERS any snow or ice. 5 pm; A new front seat mechanism T- 5- r" omgogxgujsw automatically adjusts the eye-

level of drivers of any height. The front seat now moves higher as it comes forward, with a spring as- sisting the forward motion and an anti-cocking device to prevent the seat from getting stuck. The con-

[65 Kent Street. Phone

ff x x an‘; 4A‘ Am¢m x a‘ v '

2O PER CENT

Be Ready! l New I938 Plymouth

irol knob is how atthe left end of "l! seat. and located higher, with- in easy reach.

Useful space in all luggage com- partments and built-in, trunks ha; been greatly increased by rm“. ing the spar, tire and wheel from the floor. and mounting it back up out of the way. New fabric linings dre>s up the luggage space, and d, carpet of the same material aft folds added protection to baggage,

Also, a new pistol-grip hand. brake control. "mounted underneath

1933 PLYMOUTH DELUXE FOUR-DOOR SEDAN

Plymourhs Jubilee c; 1 1 9'1“ ﬁeld 5°? Spacious ‘hooligan’:

the cowl aifthe center, makes its “lit appearance on Plymouth this Year. This new unit is exception- ally efficient, so that an easy pun 10f 15 155. 0n the hand lever exert; a. brake pressure of 300 lbs.

In the new steerin ta Plymouth had reduce: 35b3,’ iratio to 17.6 to 1- It also adds

irolier bearings at the mp o; me Vamfplll. the point oi’ greamgg on. This is an unprecedented luxury in Plymoutlrs prices class, wlmd °n1Y on two or three of the m0" WIDensive cars. It means a 30% reduction in , swarms effort right at the stark but more important, it means that ‘after 50,000 miles‘ this Plymouth model will steer as easily u m, ‘day it came off the line. By this lmme ordinary bu-‘hlllzs have be- gun to wear from the pounding o; the road. 'I‘hat's when the new

Plymouth will show an increase of .

200% l" stem"! ease andeffici-

'ency. The new car also retains the ‘famous features of Plymouthb uxilrlous, big-car ride, with bu-

anced weight and balanced springs

1938 PLYMOUTH DELUXE CONVERTIBLE COUPE

of thin-leaf Amola steel, cimtrol- led by two-way shock absorbers like the ones on bis clearer planes-

Flat rear floors azain this Yo" result from Plymouthb new hypoid rear axie— another Out- standing success carried over from last year's car. Hypoid design uses longer and stronger gear teeth, and permits s. lower propeller shaft. ,

The rugged character of Ply- mouth's famous G-cylinder, L-head engine also is carried over in the new car with some refinements, A stronger fuel pump has 1118b" capacity. and drives the fuel up to the carburetor under increased pressure. The whole chassis is bet- ter sealed to keep oil in and keep dirt out, with fewer places to lubricate.

The engine's exceptional power and economy result from an un- usually high comprmsion ratio plus “calibrated" ignition- Other famous Plymouth features include Floating Power engine mountings; hardened valve seat inserts; full length water jackets and the mast efficient cooling system in the low price fieid.

Pistons are aluminum alloy, with four rings instead of’ three, and are treated with a sapphire-hard "anodic" coating that makes them virtually immune to wear.

DISCOUNT “ Coats, Hats, Dresses, Sweaters _~ . l MIALTN SERVICE The Misses :::.=:::r;.:".::"1=ZE '

HOLMES 8t BRADLEY "".""t."‘:..i::.""'"

I52 Queen Street. Phone 93

QO-Oﬁ-OOQC-O-Q-O-O-O-O-CO-Oﬁ PREPARE TllE CHILDREN FOB THE WINTER B! Giving them Specially Prepared Illt Ext. and C. L. 0-

i! lb. for 89o

Phone 1'12

C- C. HEESCHEN

THE JIUSTON PHARMACY Q§QOOOQ§OQQOOOQOOOQOOOQ4 Build up resistance with

Haliver Oil

AM 1 m1 anornnnis KEEPER?

This is not a sermon, nor a one- day-in-seven-talk. It is a messnﬂe for every day and every hour of the day every person who move; on and about our highways. Especial- ally is 1t intended for those who drive automobiles but it also con- tain; a message for those who still classify themselves as pedestrains- If an army suddenly appealretli i’: 50 Capsules - - - - — -— $1.00 anythcflano ‘llglgnzngamie: 2g- m c‘l"""' - “T” " " "' m" g3: other. wild: would fail to do.‘- Natola lei-ice the horror of 1t all. Un- 50 Clpgnlgg _ ._. .._ .... _. .- £1.25 . believable, unthinkable you soli- IW comic, _ _ _ __ .. _ 52.25 Yes it is; but during ltlheb prﬁflrélg "Neo Chemical Food m; ggggocggggihnl; $0,, ,,,

C i _. _ _ .._ ._ .. 1.25 ‘ . a ail-bi - - - - - - t» i e» aim a “'ii°‘i.i..‘l'o'ti. “quid a o" _ _ _ __ _ _ ‘ufchlnes of death in 8

w" M u u“ low Canadians in the 8N8! miililrllii’

. _ Th i1 =truments of JOHNsoN s. JOHNSON 3i,§."..§€{2.§.°‘... S35 5.1.1.1..» Elms T"! Quamrrv cnuosroas nor armaments of

artillery. No.

Phone 33. Cor. Prince Q Kent Sh. they are s‘eek lookins P6109 time

--+~,=~-c"~ 11;" '1:.':.'i::.':r.";'..:'.:.

e s

PLEASE TAKE NoT1cE.';“‘I,°.?.§i‘;.‘.oi livinB soul. o... are called automobiles _

"lit an we are allowed only 30 dlyi And why then do they kl] and

°Ii our goods. we must inlllt on l maim? Because ~somcb0dY blund-

‘Mmhl! ‘tlemsnt of Ill accounts-lays, somebody gets excited, some-

"lherwise our credit will be out oiLl iii ooo

Tax ADVANTAGE 0F OUR SPECIAL “'ao‘i‘t'tl§f.fg;,ﬁslll‘lglor ocroaea sate

Chester A- camaball

' body does the wrong thing. some-

may clrmk; alcoholic beverages and then tries to control a mighty mechanical force, somebody hur-

ries, somebody drives too fast, somebody darts out on the road, somebody says --1 will let the‘

other fellow look out for me, some- body, doesn't care. somebod plays fool, somebody makes a m take— a terrible mistake —and a life is silufied out.

What are we going to do about it? What are you going to do about it? This appalling loss of life and limb --to say nothing of the sev-l enty million dollar money loss that. goes with it —-i.s a problem of i gigantic proportions and one that must be met.

But parliaments cannot stop it.- Resolutions won't cure it. Public meetings will not eradicate the evil. The problem ls strictly up to every individual who drives and every individual who walks on the high-' trays.

In the first place no automobile‘ should ever go on the road unless. it is mechanically saie- Every drlv- i cr knows what this means. and every driver who breaks this rule is courting disaster for and somebady else.

In the’ second place no driver should take the wheel of an auto- mobile on the highway unless that driver feels qualified to control the car under emergency as well as‘ under normal driving conditions. Disregard of this may mean not only disaster but should be regard- ed as criminal negligence. 1f you, do not feel absolutely fit to drive,‘- don't drive. '

It would be a splendid thing if a slogan somewhat like the follow- ing were printed on every wind- shield.

"I don't want to be maimed or killed, neither does any one else"!

Questions concerning Health, ad- dressed to the Canadian Medical Association, 1B4 College Street, To-

P- J- MacDONALD ruoivss mI-sso

Jeweler Queen Street

ronto, will be answered personally by letter

_ C THE CHARLOTTETOWN GUARDIAN

i938 Chrysler Royal, Four-Door Touring Sedan

aw (#27525?

70x40” 74125244"

lll$Tlll0TlYE llEW BEAUTY . . llEGAl. lIXlIllY . . llEW RESTFIIL lllllE .. Allll lElY Tllllllllllﬁ PEIFURMAIGE AllE Y0llR$ II TllE fryer‘ éﬁzya/ees for I938!

OTORING LUXURY and pride of ownership soar to new heights in the beautiful new Chrysler motor cars for 1938. The Chrysler Royal is a superb example of motoring distinction and luxu at a very attractive price. You wi l be proud of it anywhere. Your

friends will all admire it l Chrysler Royal has a new “Gold Seal”engine which delivers still more power

with that same thriftineos that delirgihted owners of 1937 models!

e new Chrysler Imperial: have that r ’, commanding beauty- thdt “air” of dignity and prestige which “belongﬂ with people of -r commence.

Those who ore seeking the ulti- mate in ﬁne ca: distinction will discover it at its ﬁnest expression in the new Chrysler Custom Imperial:

for 1938. Here, truly are the great masterpieces of Chrysler Engineer- in and Craftsmanship.

he one sure way to judge any of the beautiful new Chrysler motor cars for 1938 is to drive one. Your nearest Chrysler-Plymouth dealer will be glad to have you do so. Why not see or telephone him today ?

CHRYSLER ROYAL

BEAUTY AND DISTINCTIVE STYLING

feature the new Chrysler Royal instrument panel: . 5 g Ash may: are of the capaciou: drawn type.

in 10 real models on 119" when uses. 9Sho1sepowev.

CHNY$LER TMPERTAI. in 7 beautiful body types on 125" whcclbaus. 1 I 0 horsepower.

CHRYSLER CUSTO M IMPERIAL

in 3 luxurious models rm 144" rvhcelbuses. 130 horsepower.

GENEROUS ROOMINES$ lid bis frame of all Chrysler cars for 1938. Longer "irhcrlfmsrs rrmlvibulc on their [mucus "Floating Ride".

All Chrysler motor can arsavallahle on Commer

clnl Credit termstoauit your con- venlencc.

EASIER STEERING AND GEAR SHIFTING

combine with lighter oprralion of clulclr mul sfllrlrr pedals lo bringa now can" null thrill Io rfriiiug.’

Q TUNE IN on Malor Bowes Amateur Hour. Columbia Network .. . every Thursday . . . 5 to 10 n.m., E.S.T.

Cheese Fresh In The Home

The question of storing cheese in the home is a particularly ap- propriate one at the present time, in view of the advent oi’ National Cheese Week which will be held this year from October 29 to Nov- ember 6. The majority of per- sons who live conveniently near a grocery store buy cheese, as they do other foods, in rather small quantities. In such cases, there is really no problem of storing cheese in the home. It issimply a mat- ter of keeping a pound or less for a short time. If a wholesmall cheese, or part of a large cheese, is bought to be stocrd in the homo care must be taken to prevent drying-out or development of mould. A good plfm is to cut a small portion from the cheese and cover the cut surfaces of the re- malndor with a coating of paraf- ﬂn wax. applying the melted wax with. a brush. When stored in a cool, well-ventilated. dry place. cheese so treated will keep in por-

ffect condition for some consider-

able timc. The portion cut for immediate use should be covered and kept in a cool, dry place. When it is consumed. another por- tion may be out from the waxed cheese. again covering the exposed surfaces of the remaining cheese with paraffin wax. Simple operation can be repeated until oneporllon of the cheese_remains.

The reason why cheese should be kept in a cool dry place is that high temperature will cause some of the fat in the cheese to melt and escape. High temperature also has the effect of drying-out the cheese. particularly if it is left 11n- covered. The best place in the home for cheese is in the refrig- erator, or in a very cool cupboard free from dampness. The ﬂavour and texture of the cheese will be preserved ii’ it is kept in a covered container or is wrapped in heavy waxed or parchment paper. To prevent waste, scraps of cheese maybe gratcd and put in a cov- ered jar. to be used as required in cooking. Process cheese should

be stored in the refrigerator, and L

I may be left in the package 1h which it was purchased,

POISE AND AVOID SBYNESS

This l5 calling all co-eds to atten- tion. With summer vacations a tlllnl; of the Dost and months of plusslne at college ahead it is time

F . R. MCLHiIIE, Charlottetown

' warcu THE MODE swung‘ l

the college maids wrinkled their‘

foreheads and studied the problems of dress for around the clock occa- sicns.

Our College queens, although bent on learning the higher classics and scientific matters of weight im- pcrtance, nevertheless have a true riaughter-of-Eve complex when it Comes to pleasing their boy friends. The girl with dates realize that to be popular with the opposite sex she must dress well. In fact she must appear very, very well appar- elled, or her fate will he cf the wall-flower genre. Men will be men and they like the dashing modishly attired lady; one that other men admire and try to date up.

FOUR. YEARS AGO

Four intensive years loom ahead of the girl who is off to college for hor frcﬂhman year. Four years that will make another page of history in the young girl's life. Who knows which way the wind will blow? Four years spent in concentrating on one being, self,

Clllllll llAllllLY (108! HANDS

Had Rheumatism and Neutltln

hands. Aha: taking vuitativu lac days the swelling left my hands and knees. I c“ :11;- .l"'a"-:"' person I u | o_ a m1 -a_- lives. give quick relief." Try this real lruit la , hub and hue clahnous dtandodu. Ilyennlcr, the night rlurupyswcuo he. 25¢- lmfSOc. n. lululihlll. o some.

Q-

COYIICY BFOS” Summcrsidc

but with a far broader outlook at the end of the period with r.ga.1. SALVATION to service to humanity.

Just think of it. Maybe in the short span of five years the timid freshie may be entering the may", of matrimony and its great respqn.

ARMY 1:0 1101.11; Juhzicc con CELEBRATION lhclcl in JlllllﬂlC

KINGSTON, Jamaica, Oct. 20 - , (GP) — Commi-sioncr Ekitvard J. j ofycars n. .111; - Parker, National Secretary o! the 1 Szuvation Arn igzlgmﬁé lachhlgsband‘ a h°me and lSalvation Army in the Unltcn hand she ma‘ ‘bins ‘ﬁe 91th“ {Statics of America has barn all" of a career amt '31 m‘ ‘r6510’? pointxl by Genera‘. Evniigriim wuﬂd something “mats lxoﬁd ti; Booth, International Lender, to rrz- SW-‘ll! missed had she not come into l present h" and conduct the the picture. At any rate she i, an i ‘ ‘ "' ' imPortant little person right nowl and we must help hoi- nil “e can l to have the proper poise (no in-l feriority complexcﬂ and a lruc understanding of the importance of

ress '

Tris: rnraosorncn sr-r-zaxs

Girls. bear in mind thnt modern thought mirrored in dress and our dress betrays us as progres- sive or retrcgressive just as surely as autumn follows summer and day follows night. Fashion is tied up with life's most important phases-the political and artistic movements of the world. In our philosophy. from a woman's stand- point, everything is hinged. as it were. on the same spring and whether we like it or not dress is one of the moat important cogs that turn the wheel of fortune. 1

Observe the signs of the times in fashion from your campus; be alert to changes. open-minded to the fashions registered in the out- side world. ever watchful ior signs i of change to what we term beauty , and chic. 1

Having had the courage to pur- | chase a wardrobe full to the brim of style and up-to-dateness, there l remains another great stumbling, block that could spell disaster. I am speaking of the way you wear l your clothes. ‘if you have not the i natural gift of putting on your- clothee properly. get some expertl to advise you. Don't be bashful l, about seeking advice. and half the j battle will have been solved.

And. lastly. try to cast off your i shynms, and you will have an even ‘ chance in the world with your companions. It remains with you yourself to grasp opportunity and barge ahead. Many a clever girl loses out, by sitting in a corner watching her confreres molding

datss.. It is stupid to be shyi

uickiifs NICHOLSON TOBACCO CO. LTD. cannon-crown P-E-l-

FRUIT-A-TIVESgrWn

“Pleasure Cruise” To Aid (lﬁppled Chi]

' W ' 1"“