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Mona August 12. 1957 Page 10 Thefiuardian

Grass Roots Approach

J. IAEW and Harry T, Holman. did not wait for business to come to them. They went out tom-etlt-andtheyweatout more than half way.

It was the custom in those times to stock up a store. put in

to come and buy. However. the Holman brothers: were not content to stick by these i old methods. They figured. and rightly so. that to get businessl they must deserve business. And- to deserve business a firm must; go after business. This they did.i They did this in many .v:ws.t but one instance which s h o w s their eagerness to extend their service was in the case of assist-i ing young people. when the Hul- man brothers heard of an an-pl proaching marriage they o-ten: contacted the parents of the bride; and bridegroom with suggestions for practical gifts. In most cases

p almost every need.

ldesire to expand their business

isame system which is used by newspapers nho employ and pay both stores is the hartlii'ai'e sec- what are called string corres- tion where custoiners can he ub- pondents in smaller communities served admiring the latest re int; too small nor is there any- Jrigerator or looking over a new thing loo large for The Holman store was pro-itelevision set. These are tub of hardware departments.

groom was also approached an ap personal basis and suggestion made as to what items of furni- ture he might be ' .

The same personal attention was given to young farmers in ntral sections when they were setting themselves up on their own farms. Holman's. with their wide inventory covering almost every item sold. could satisfy

This eagerness to help the peo- ple of their community and the

at the same time paid good divi- dends. The young homemaker: for miles around became steady customers.

To capitalize fully on this sales approach. Holman's adopted a rather unique system. They ap- pointed tutrespondents in most Island communities to supply them with tips on who was about

Ilirdware is one of the biggest to I h D. I to get married or establish them. lines that the firm of it '1' Hol- H d rtunes or t e owners in . .: It was the man handles. re - Prirrrce Edward Island about forty '3 ?)'i'Snf;”mFsr?;:(';;":)g'o :3

selves on a farm.

served by the paper

1

Ran Special Trains

lost older island residents can them. This saved shoppers much neali the hockey specials which time when they arrived at the urried well-filled railway ooscli- store. uoffanstotheCryst.a.laAl:l-tea ' gm games in Charlottetown - a population a .flIt. et nienide. And they will also ro- u;gu-;igtaokt.hapeoploofChar- member special trains which car- lotteqpwg with a population or rled people to horse races ln:15,un, to Summeralds to do their Montague and other places. ,

That waalnthedays beforothe -nu popular special Int: hu buses and the widespread use of been out of the picture for many in- !or car.

Well. Holmas. evelr alert to t.het.imea.tn useotbesesPe- muupmvgnu em "'.i'" W" Th” '1" 5”" pl::Ue" rT'i-anke their own way &v::'" frtim. '11 5"" at x to Hohnan's Stores in Summer-

e to eir I ea ch" "um" Summerside store. It was a moat wk nd '0 unusual and a most highly re- "”dm3 Id"- The average amount ofllfe insur-

The special would come from once owned by the intlvldual Can- Charlt-itetown. It would stop I1 adlan is expected to more then all stations along the way. At double in the next 25 years, and when silver taxes were making ::;I;r:i:gfI;'d ?)0:::"tlLe0gru9nf”,IlE:g lJ1T:nll::ll.lr:'l8eliCQ in force will more

. ly 19 electrical appli-

or my years ago. Holmans had . where, on - g

tries at harduare uhit-h also get Electricians can find what they the proud distinction of provld- m'n,3:':,o?.c1hmtignegiihorexglahlg ant” Visa? iirjdhubtlleieife 'Ni)"enet;:iNe

as much attention. There is nutii- are looking for here too ing the special wire fences used mo 1 H I mv My "5 In ' 3'

Building hart-lWtil'e and PHIMS. for the ranches and for fox pens. 921519;"! "L W” ' E I "1" 70'

llolman's exterior and interior. are also to Holman fox wire. imported in C i ' . 4. I be found in the hardware sections. carload lots direct from the Unit- Representatives of R. T. liol- u;;';oadR 3r:3:uf;d'g:"':::i,:rlu't

You can buy a whole plumbing There are farm supplies int:lud- ed Kingdom. fenced in most at mun, Limited would be on the yn-nabzzuhe same In me month

A. - 4

The busiest spot at times in

this meant sales of furniture. hably the only one ever to puilthe larger items to be found in p . y p - I H rstll in that corner of the store mg iCnt'll'lL'- YOU can buy I he-1? the foxes In the province at the train to assist with nqurea U pmducmn of the us-

which might otherwise have beenl the practice into effect to expand! this section of the stores.

lost to other firms. The bride-

sales. And it paid off. I

But there are the smaller arl- called the hardware dt-partnientiing system at Holman's. time the industry was booming. about the bargains which awaited

E 5 SE E; is i&"I&-its-Its-Kr-l&-if-I8-18-K3

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Extends Congratulations '

TO E, .f1":rm.

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3-'33:". 933

on their lOOth Anniversary . .

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"iii;

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