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STUDEBAKER “LIGHT SIX”

$1595 TOURING CAR IS FIRST PRIZE.

The Candidate who secures the highest total‘ of Votes in The Charlottetown Guard-

ian’s great circulntionDrive will be awarded ii at A. Horne & C0.’s show rooms, Kent Street, Charlottetown.

to win it.‘ i

FOR ’ YOU A A GRAND REWARD FOR SOMEONE

le Studebaker Light Six Touring Car. See it Make up your mind NOW

'l'he Proof of Studebaker Quality:

1- ENDURANCE. Studebaker Cars are daily giving satisfactory ser- vlce to 400,000 owners in all civilized countries. Proof of their depend- ability. rests upon the fact that Studebaker’: salts of Repair Parts, cov erlng repairs from accidents as well as service, for the first seven in th-

months of 1919.

2. ECONOMY OF OFEARATIROM. VGreatest economy results minimum repairs and high resale values of second-hand cars in propor- tion to list prices. Gasoline and oil consumption ware next important items of economy. The records of Studebaker Cars in oil these respects stand out strikingly well.

3. COMFORT. Correct design of weight distribution, spring nuspen- slon, seats, upholstery, etc., determine largely the question of comfort, Comfort la not a matter of extra cost and high prices, but la a matter of design. Comfort is characteristic of Studebaker Cars. Heavyweight la neither essential to comfort nor an assurance of it if design lo faulty. The weight of Studebaker cars is borne lalmost equally by the 1°,“- wheels, which lo. ideal distribution. With bodies reeling without over. hang on frames, semi-elliptic springs, seats of gcnrrous proportions, and best upholstery, Studebaker Care are necessarily comfortable.

4. PRICE. With $78,000,000 of actual net assets, including $33,000,000 of plants, and an organization of able, experienced men and workers who participate tin t e profltaof the business, Studebaker etand; upeur. pnsed In resources and ability to manufacture economically and. give maximum intrinsic value for a given price. By manufacturing com. pledte tmotore, irillBltfllllltlsl, axle‘?! framechbodlel, castings, forglngs, an s anmplngs, par s ma era pro a on suc iema are eliminated and one proﬁt only lo Included in Studebaker prices. The section of- the Studebaker plants formerly devoted to the manufacture of horse-drawn vehicles, with recent addition , now manufacture sedan and coupe bodies at minimum costs (without middlemen’; profits), and buyers benefit accordingly.

Tho materials and workmanship in Studebaker Cara measure up to the highest standards known to the automobile industry. Substantially better Intrinsic values cannot be obtained at any price. The theory that high price: necessarily mean fine cars is failaclous, simply because

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Mr. Readerw-Help your favorite to win one of these great prizes. Do it now while the most votes are givenliverybodys Win in the great campaign. Boost! Boost! Boost!

prices are no based upon intrinsic values but upon the ‘production costs of different manufacturersﬂwhich- vary widely according to their in- dividual manufacturin facilities, ability, and output. Everybody in the automobile industry nows that standardized cars manufactured com- plete in large quantities give the greatest intrinsic values, or stated otherwise, the most actual car, per dollar of price. Assembled cars. which constitute eight-five per cent. of the hundred-odd makes of Amer- ican and Canadian cars, are assembled from parts purchased from many sources, which precludes harmonious coordination in design and inevit- ably increases costs and selling prices about 25%. H

6 APPEARANCE. An automobile should never be bought on appear- ance, aithouqh seemingly 8% of buyers are influenced by appearance alone. An automobile is a highly developed mechanical instrument from which hard, satisfactory service i rightly expected. Studebaker execu- tives and engineers give much a tention to appearance, style, and dis- tinctive bcauty in the matter of bodies, tops, hoods, radiators,_and fenders. Our bodies are masterpieces of fine craftsmanship, and are unexcelied for comfort and durability.

6. SERVICE. Studebaker has 250 dealers In Canada, 3,000 in the Unit-rd States, and is widely represented in all foreign countries. These selling outlets carry in stock $4,000,000 of Repair Parts for all models of Studebaker Cars. The prices of parts for Studebaker Cars are lower (or an low) as those of any cars of their price, and much lower than those of high-priced cars. Studebaker dealers are obligated to render prompt and efficient service to buyers. Studebaker is in business to sell motor care and not parts. The accessibility of Studebaker Cars for quick dlsmountlng and repair work ls common knowledge In the gar- age: and among chauffeurs and mechanics all over the world.

7.. ‘POWER. in acceleration, power delivered at thepoint of traction, and hill climbing ability, all three models of Studebaker Cars enjoy unique I r ‘ “ no. ‘

8-12. SUNDRIES. Tho other qualities which seemingly Influenced the selections of 29.5% of buyer: are flexibility, endorsement of others, ape.

clﬁcations, speed, and appointments. Studebaker Cars stand high in _

all thou rolpecte. Studebaker Cars have set many precedents in quan- tity manufacture, particularly in the matter of appointments and equip- ment, such as crown fenders, cast en [bloc six-cylinder motors, cord tires, one-piece windshield, cowl ventilator, cowl lights, tonneau lamp with extension cord, windshield wiper, transmission locks, beveled plate plan windows, etc. Satisfied owners are Studebaker’: greatest asset.

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rum cnAnLorrErowN GUARDIAN "*

n Weekn-HURRY CANDIDAT

uass vous AFTER wsllulwliwilicdlil‘

JUST A FEW DAYS MORE

This is lhe iasl week in which u» win ihe $50 exlra cash prizes. Nexl Salurday nighl brings to an end lhei race ior lhe exlra cash prizes. -

The second period 0i lhe campaign also ends nexl Salurday nihl.

Less voles aller nexi Salurday nighl.

HURRY, CANDIDATES, HURRY!

W . _, ,,,,, __ - _ ._ .. . m . e ._-- ~ - -- - -- -—“_TT._I1.<"'_—"‘.~~-—- "-.———T-.~—,——~—‘\

‘The Good

1i AXWELIQ

Beautiful $1385 Maxwell Touring is Second Grand Prize. ' See it at Colin Stewart’s, Summerside.

The Maxwell is a carlof quality

The Maxwell is a car of great beauty The Maxwell gives real service.

Full and complete details of this great car will be given in an early issue.

GéKQHQPZ-lé.

l)on’t_be a _ Spectator . Get intothe Race and Boost i-

l z

Address all Communications, Etc.

g Get the Votes Noun-Win one ofgthe $50 Prizes.

Campaign Ends _

Campaign Department, The Guardian ‘i gueh, a Favmtk-

Charlottetown, P. c1. -

Phone 2000 * no it Now

'4 PAGE so a

' - _ NOV 11th‘