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A few days ago, 2 Volkswagen was unloaded at Toronto from an ocean-going freighter which had just passed through the great St. Lawrence Seaway. In appear- ance this Volkswagen did not differ ffom all those which had preceded it since.ghe

first of these revolutionary automobiles came pioneerin g to these shores, only seven

short yeats ago. This, however, was no ofdinary Volkswagen, this was a milestone in the history of Volkswagen in this country, for this was the one undies thousandth

to be imported into

100,000 Volkswagens in seven years!:What finer testimonial could there be

for the wholehearted acceptance of this remarkable car by the discerning Canadian public. For this we shall always feel indebted. Tribute is also due to the splendid cooperation of our 286 dealers from coast to coast who have set an example for efficient service which has yet to be equalled for an imported car.

Like the millions of Volkswagen ownets in 110 countries, Canadians have peen swift in acchiming with genuine enthusiasm an automobile which they find

eaigue. This is 2 cat which makes no false or extravagant claims, a rational car

The quality and superb workmanship are universally recognized, and these, together with Volkswagen's policy of maintaining basi¢ design throughout the ycats, are major reasons for its remarkably high resale value. Europe's largest auto- mobile factory. — of spending moncy on superficial yearly changes and

; @ VOEKSWAGE | ¢ a du, ANC an 7 t h ¢ art of F ransportation |

DISTRIBUTOR FOR PRINCE EDWARD ISLAND\__

W. R. JENKINS LTD,

INCANADA

which has only one 2im—to provide honest, reliable and sensible transportation, . vase in, year out —2 car which truly “brings fun back. to motoring”

208 Great George Street @

z) $

attificlal obsolescence, concentrates its efforts on making more and more cars in

_ ever improving quality. Today, Volkswagens constitute almost one third of all West German exports to“Canada, thus enabling West Germany —one of Canada’s - largest customers—to purchase ever increasing | quantities of Canadian wheat and

other expott goods. — ao es

The Volkswagen success is based on a 2 design which & isag modern bike as when it was conceived many yeats ago by Professor Porsche, the brilliant automotive engineer. At this moment, when, for the first time in many years, fundamental changes in design are being made by leading North American automobile many- facturers, it is well to remember that it was Volkswagen who first ek

ag . : “7 . : a cat with 2 rear-mounted engine, first used in mass production an air-cooled

engine and first used torsion bars for independent springing front and reat. Aggin, it-was Volkswagen who first used in the engine a larger proportion of aluminum and magnesium alloys than other automobile manufacturers :

In view of the many conflicting claims being made today by various manu- facturers, we.feel more than assured by the high tribute paid to us recently when two thousand leading North American engineefs honoured Volkswagen with the highly coveted Sperry Award for, as the citation reads, “...advancing the art of transportation.”

This then is the motto under which we and our dealers shall proudly continue to serve the Canadian motoring ‘public @ VOLKSWAGEN CANADALID.

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Tel. 6563/6564