Alcohol advertising laws “archaic”,

By Carolyn Ryan

PEl’s liquor laws are keep- ing hundreds in liquor ad- vertising revenue from the .Verted Gem.

John Parsons, student liaison for the national stu- dent press advertising co— operative Campus Plus, calls legislation banning liquor advertising “archaic”, and thinks campuses should lobby the provincial govern- ment for a partial lifting of the restrictions.

Prince Edward Island, New Brunswick, and Saskat- chewan are the only pro- vmces in Canada still having

restrictions on alcohol adver— tising and recent lobbying of the Saskatchewan Liquor Board by provincial press re- sulted in a partial relaxing of the rules.

Parsons recommends that PEI papers, especially the Gem, do the same.

“Manufacturers (of alco— hol) now spend huge sums of money all over the country in advertisements,” he says, pointing out that the Nova Scotia paper is his organiza- tion do well in beverage ads.

He doesn’t think lifting the ban in PEI will have much effect on the national volume

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of advertising, saying recent pressuer by Health and Wel- fare Canada has led to distilleries reducing their ad— vertising aimed at young people.

This trend is apparently a result of a “growing pro- hibitionist attitude” coming from the States, says Parsons.

Surveys show that most students are average or above-average drinkers, so Parsons doesn't think such gestures to protect them are necessary.

The curren legislation bans not only advertising by liquor manufacturers, but also ads

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which mention the word “beer”, “liquor”, “‘drink”, or the names of special drinks as well as any mentioned of prices for the above. The rules apply to all printed

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material. including posters, signs, and magazines, as well as newspapers.

The extra money in ad revenue, would supplement

the present $15,000 a year in advertising receipts from the Gem, and reduce the yearly loss covered by the Student Union.

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