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AUGUST 13, 1924

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doing budann with P=°Pi= :- q-Iisiliy. wow-lend; and

CLASSIFIED ADVERTI

(Inn Insertion ... Four Insertions laght Insertions ....

AA.‘

ww" _ Agents “lnntcd

rv

PORTRAIT AGENTS, WRITE FOR‘ United Art,’ Ltd,"

catalogue. Brunswick Ave" Toronto.

3074 6 16 wsm 361 sALESMAN WANTED FOR THE

“Old ltelhblo 1-‘011111111 N series." Liberal mmmissioils,

cluslu- territory, handsome frce

oullil, \\'1- offer tho largest list fruit and" 0111111110111111 \\'rite Stone & MR-llington, '1‘ 111110, '

Teachers “Tented A

1 WANTED AT ONCE-

1-‘1irl11111-, N11, 1100 11011111111, N. I3

l\lulu S1111-

TEACHER WANTED—FOR HE

11111 811111111.

11521L81XIL-ll

_, llllsccllancous .L.____

JNO. - 5-1" '01 ll1.-r1u1111villo 8732-7-30-1111

FOUND-— QN ROYALTY. ROAD,

111x. If 11111 1-11111-11 I111-

es l1\\'111-|‘ 11l1-us1- c11111111u11iun \\‘il11 11111111111 (‘lmu-cu, Ilighficl 813 2i

1.111s, KENNETH 1111101411003,

11111111 111 .-\rll1ur Ilubbard Hunt- WANTED TO PURCHASE WITH 1111-11111 .\\'1-., llnstou is prepared m- “11119111 11111111111115, l5 1o 25 1 111111-1-1-111 pupils 111 voice culture new... 135111 W111, gm“; 61111111111; .11 151i I'ri111-1- Street, Clmriottc- .1111- fex ranch, fro111 l to 21 miles 1111111. 3173.11.11.41. [r0111 Gilarlotletowii. Apply at

stock.

8-1-2151.

FIRST- rlass 11ar111-r. Apply 111 1C. l1). .\ia1--

_ 3-1119-21-7-61.

Second class prefor- 1-1|,'l‘111:11 s11|111l('111(‘11i $S5.00—~\V111 1111111111111, (‘1111-1111111, It. It. N11, 1.

A, McDONALD, P. E, 1., SUR

111 ten , days will 111- snld 1o pay expens-

... 10o p

I-Juston on

FOR SALE—CHOICE ‘FRESH 111llcl1 Jersey cow. Alh1-rt Schur- ill“ 1111111, Central Bedequc. 9X‘ 3511-8-12 51. "i For Sale

or-

ll1 records. (-1,

B. 51111111

315 11111111011 St.

THE WN GUARDIAN

THE CHARLOTTETOWN GUARDIAN Reaches the Multitude

EMENTS

or Tine oi’ ll Worth

no per line of 6 words ‘Io pol- lino u! 0 wards

To Let

TO LET-HOUSE cor-men OF A1111ly 1311i

d Edw-ard Sis.

1

FOR GALE OR EXCHANGE -- From fully accredit-rd herd purc bred Aryshire 0111, 1vhos1- dam-has a 1-1-1-11r1i of 120121 lbs, and whose sires t\vo

nearest dams have over 14000

Price $50.00 or will

exchange for good grade c0w.——

Waller (lregor, Bracklcy 111-ash.

34~i1-8-.7.1ll

bull, ‘iii

ions Vacant. -

.i____________,________ TTENTION l — GREATEST i111aginal1le d1-1na11d 1111s season

for 1111r ccl1-i1rai1-1l, "Itoyul" 8111-11-11 Clrristiuas Greel- mg Cards 511mm. ("111-11. “aw (w. member of the succulent family.

s.‘

-----rvq

11101111111

liu-xpuiisivo,

Central Guardian

6H0?‘ from Helium's Catalog

ROTARY MEET-l-NGP-The reg- ular meeting of the Charlottetown Rotary -Club will be held with the Now Glasgow Rotary Club this ev- viiiflg at 7 o'clock in the Cafe Paul.

CHURCH OF SCOTLAND-Rev.

D. M. Lan1ont will preach at Stan-

ghol on Thursday, Aug. 14th at 7 30 .111.

BAND "ON THE SQUARE-Tho Broup of Rotarlaas. Golfers and oth ers who will arrive from Plctou tl1ls afternoon 011 the S, S, "Qqhg. 18811. will be accompanied by a 26- piece band which will give a pub. "0 00110911 in tho evening at Queen Square Gardens

McDONALD BRIER MEDAL AWARDED. ——The council of the Provincial Rifle Association met 11112111181! evening and awarded the first money 11nd medal 1n the Mac. Donald Bricr Match 10 Major W. E. Smith of Powaal. The thrce riflemcu who scored 123 points 113111911’. Milior K. S. Rogers, James Coles and Col. D. A. MacKinu0u will fire 01f for third place.

the late lllrs. D. Wisener took place yesterday f-rom her late residence

vices at tho houseand gravc were

was at the People's Cemetery. rifled to thl- love and which the deceased was held,

I For Sore Fest-Mlnartfs Llnirncnt.

PERSONALS

Mr. It. C. Ifolman, Summerslde. is among thc guests registered ut the Victoria.

lllr. W. L. Holman, Montreal was among the arrivals in the city yes- 11-rday.

lilrs. Matilda McDonald and llfiss Annie Lor1I, Montague are among the guests registered at the Queen.

Mrs, T. D. Trapp. two sons and daughter left yesterday for her heme in New Westminster B .C.. after -a visit to her mother and l1r01hcr J. D. Offer of this city. l1 is al1110st eleven years since Mrs- Trupp has last visited thc Island.

ii-oo-i

Mystery Plant

(By Domlliion News Service)

LONDON, Aug. 12.—I11 the corn- 1:r_of the Succulent 110111111, may br- seen Keu-‘s 111ost mysterious. and one of_its most valuable plants.

'l‘his is thc Iicchtia Argcntca, a large and beautiful silver-leafed

t m, 1,, span. 111,11», ‘p.111-111- puar. it. was brought from Mexico about h 11,.1,,-,.3,\,,1,,1iv,.3 making irc- 50 y-cars agn and givsn to the gur- nu-iulous profits. 1'IX111-1‘11-11(-1- or 111-us as .1 tiny plant. capital u11111-1-1-ss;11'_\'_ liig 11\'l' dol- Nl- "lii-‘r ¢=11"ci1111-11 0f 1111s par

tc

(L Ilraniford,

A

lar sample 11111111 frm- 1o w111-it--r~'. I1r.'11ll1-y - (iarretson.

(lill

“iantcd

|.i1:1i11--1, .\'.'l-1‘.‘.1

111-afar ii1-1-hiia Argcntea has ever 11-1-11 discovered, so that propaga- iiou 111111 1101 been possible.

Vz-ry 111111-. is known 11110111 the habits of‘ this strange plani. Its growth is vcry slow, one or two leaves only appearing each year, u-hllst its rare flowers are small and insignificant. It is thought possible l1y some tropical exports lhut- this Ilcchtla may not be dissi- 111il11r to the South American agave.

“' ou- 111 Cuardiau Office. 2i _ __

PERSONAL GREETING CHRIST- 1:1-<...c§111m1.y111P3111111 iwmzh flzwm? lillis 1‘:1r1l>', "imperial Art." 111-st 1 I 11) \vunted _ _ I l l‘ 9 cry "'1" k11111v11 111-11-1-111111. IVnut 1111-11 Lenka” It! ~ rtgmigdlflsonmgz Us?“ To?“

“m, “m, ,1 . V, I t e u 10w 11 iscase. solicit 013111-1111111111111131>11r$11111t8 WANTED-A MIDDLE AGED

1,..1|,-..,._,. Inn.“ m,,,,.,,,_,,,,,,,,,|\.,,H 111111111111 ‘to keupt hoxsclfoti"

:11r1-.-111y making 1111; money 111011 11 1 1e c01111 p11 yéo. 2 .

..l......... ----=--1----- ->---~-;-_-;--;§_3{j' Roadswcepers

.11-wast pr 1- -.-. Samples free." T‘

llfiiisll (‘1111111111111 \\‘1---1 'l‘11rnu1o. .___

Hale lit-111 \Vantcd M

BIG EARNINGS STEADV

122 Iticlnnond S 111 121

fort-aces. IVceks, 129

MAID WANT;

Apply blrs. Fitzroy St.

WANTED—IMMEDlATELY 1221B Apply 109 I-luston St.

D—- AT ONCE. RE- Ilarry ti 1111f

Gift T0 Bride

(By Dominion News Service)

81114" 1.0110011. Amgus-t -1'2.-rs1

LAID TO REST.—The funeral 0f

011 1111001‘ I-lillsboro Street, The ser-

couducted by thc Rev. G, C, Taylor, The pail-insurers were Messrs. Aub- rey Brown, Addison Miller, Walter Biifkfl. A. A. McDonald, Wm. Mc- Phcrson and Chas, Ross. Interment

Many l1eau1iful floral tributes tes- respect in

m" t f B EM- -——"‘¢°"—""_ O'Brien, the street sweeper, who ymcu or nrbers.‘ Become u-as invited 10 attend Lady Ursula's :i';,";£h|'l (if IYQQRB- grit"! Mo‘; wedding. tokl the press mcn that . 1 1-1- .11 so -p11r 111cn , - _ "a" "Mifax- g I L314“ u- he1llll11\(l1111!en1'uc)ger(1l1tl1\'11':lt11s:1:u1'nhco111- For s‘ "ET? 11111n with distinguished guests o _ 1 , <-- m‘.Q-Q.““HH“._.““‘ .I’.-\IlIS, Aug, I2.--—An |11ge11ious m“) v1 "~ ° ‘_ 4 l v m h_ ) , _ 1-11l111l11lst1-a1l1111 has decided to add "a llhulwrcmul'y “5 u’ M,“ ‘W’ Hotel vlctona w‘ unnum‘ "liai {In “i101 "mu-iv a]. “ Ishl-‘Jtfad bccn released from his ‘ 1 l I - - 11 nun o res gnn- - Water Street, Chlrintietown y,,y'(i'.:,':.|“|:,, uqvphono fl,,b,,,._,.|_ street-su-eepiug duties for u few “i " 1 -- 1111111111-111-1- 011 1111- part 11f sub “W” h‘ "m" m“ m’ mil-m 3° w Offers to tho travelling ,.“.,l.m;,,,.ql1§. h,.,,',.',.|,,,.wn,.'d m m, new thc wedding \vilh his wife, who al- pubuc ' “mhnlbifi llP-W‘ 01111-11 ‘if.‘1i'111r'1vaitl11g in vain for “u hi“! been mvnod" date hotel, comm"; 44 1‘, H’ ,',,,,,',,,‘n,. m rpflpnn,‘ ,0 "u," Mr. O'Brien sent the yo11ng bride. rooms with ppm-g, “mm , ‘H0131, {m flumflb“ ' flnbscr|bprs whom he has known since she was Th’ clnflm i. ""19"! l" tihcir i1111111t11-ncc in ihc usual {our year“ om’ “ Minimum picture We!‘ Canada. Telephone In ’-- 1 111111111; 1111 thc receiver “a “ wmldlng 5"“ ‘my W ‘I . _ ' Ile described tho service as u roams. Oourteofil lof- 111.1111 of the 111str1111u-11t. they will ,, ,, We“ 111- madc 1o wall all L110 longer. In 5mm’ becuusu’ as the birldu Wm H. O. BROWN, a, circular war11in1: subscribers ofmlaiixglzfgqfwgssgnsg gzldgtlggxagfi Mlnlflor 1111- 111-w s_\'1-.1e111 it is explained that ‘In _ U l ‘ h l l *T—~—————————— 11- 1-11-1-1» “i-r" -- 11-“1-"1-"1 1'1"“ vi1.,w1§§1..°...$.“.S11IiEJBKU°JQ§Ji1QnB Charlottetown m“ "xmlmlgmfi lmmlwr Wm Pimhdd,‘ of (Irosvcnors co1110 11nd go at H x “V” m“ ‘HM m‘ m“ Smfnfif” (lrosvc11or Ilouse since he first (10., m“:fimua’;E‘I1¥,']Pg"lhh:‘ uluxgolfé,lw'll, ignklhislxluties la thc neighbour. rmidno" 511111411191“ m“ “mmgomcnt scams 11111 11.161111111113151 memory of all ""©+o+'¢4+.4.“ aduiirablc, but it is open to the "h 111 for tho little Furl (‘rosvcnor the v "VKITORIA HOTEL 11111111111 that 11.110111111111111? the [suk- muryonr_old m“; m“; so“ of‘ the m 111711111111011, Si. Johns Nfld; J- scribe‘ "101111111-“111 1"" “{1}: Duke. and heir to all the great um‘ I "Jllm- N. S: Mrs. W. N. ""5 "him "m"? m‘ “It; m" c,’ Westmlnister possessions and 111111111011, 1101411111, Mags; A_ 11_ (g, lags aroused a1m1ng su scr ers 1y tradmpns who (“ed m 190“ . "@=-l1-s11.,'1-<...,,,10- E E Lloyd w 1111.. addition t0 the 111111111111’ 11! 1111- ' ____._____ 1 . . . . _ 1.. liuurkv, 1110111113111; Chas: 11_ noyauce of ihc aufociuts of the Bm-I-Hs 90111-11111, s1, Jghn- 1) M1115 11,11. switchboard may 111-lief 11o ""1181"- .-_. 11111;; (f. If. Cameron, i1. L. Ci-ockei- 9K1 “"1" described- STEELE-At II-alifax, on July H 111. M. McKenzie, St. John: I-I. G. a 25th. to Mr. and Mrs. Herbert J. “PT” ll. Kinsman, Conway; Mimi?!“ Ll"|'"°"‘-H°"|‘ c“"- 81.0010 a son (Donald Roderick.) "ll-mop 1131113,“ hélwi, Weighing 8% lbs.

1; A. f‘. Hilntor and wife,

F1111 111115

SMITH-In this city,

Aug- 9th to

(nu-inn V1211. Brtnton. Trurn: Mr. and Mrs. Horace Smith. 8

p} ‘W. Alexander, Moxitreal; 11, daughter, Reta Belle,

",?,"',"Y- Wei-fern Union: R. (T. ————-—*.

,,,.":"'G‘- slmiliv-rsidc; W. L. Iioi- 112 acres of land. 2B acres stand Dawn's ‘ 1,‘ 011111-111; w.11, 11‘, _ 1| 11f . gr , 1 flrn

a; '1'. Rllwiiligu, (jm.|,':.),:.; £11,121’; {cf(,,1"I]1]1:):-r' mldnlz-qc-"l: 511-211;, well MacPHERBOM-Died at her home ‘ l . ' ’ ‘

v W1i11111fric11. Scotland: C111.- E. -T lull. Aberdeen, Scotland,- F, - abet. Ii‘. (‘. Bulte, Montreal;

f1 nccd and watered. has been dairy i farm for ten years. only 1m?"

m‘ J”- orllmb. Miss 11.-Cramp.

, uffai ; - glam; M1111.‘ n. ‘Ddoge. White

--- 1.

minutes ridr- from Charlottetown. Ant-Ir

8136i

WM. CARROLL. Royalty East.

n Iiellovue, P. E. 1.. on Saturday,

August 9th. Elisabeth MacDonald. beloved wife of Hugh. M. MacPher- son. Funeral was held an Monday afternoon. Interment Cemetery.

Vallcyfleld

Has Invention

(Continued from Page 1)

--_-_______ taken over a year to evolve. Its chief assets are that it is twice as strong as concrete and half as heavy. Unlike concrete, too, it is not brittle. its cost I estimate at about 8% d. per cubic foot. lt 1B again as permanent as concrete, if anything more watertight, as heat-resisting and will take on any color. ‘

"The houses I propose to build will have hollow walls-each will have a 7-inch air space—and but for the doors the houses will con- tain n0 wood l1_1 their construction. They will he built in sections- each pair 0f houses 240 pieces."

The houses, he adds, will be of varied design, and will contain all known labor-saving and hygienic devices. The material had been subjected to severe tests._ "It cracks only after -a sustained pres- sure of 4.700 lbs 10 the square inch," Commander Barney says. "Yet it is barely heavier than wood."

U. S. Aviators

(Continued from Page 1)

lantic time this afternoon.

The plane piloted by Lleuts

light fog, John, had

b11t after

ideal weather.

1101178.

was 11ut a short while before a pronounced u-clcruno was extended to the United States fliers by the Mayor 11nd citizens 0f this town. A band concert is being 11cld't0- night 111 honor of thc visitors. PICTOU, N. S., Aug. 12. —C0l.

Scott, head of the Canadian air force, Ottawa and thrce of his staff will be hero t0 welcome the

United States world encircling aviators according to word receiv- ed here tonight.

Accomplishments Of Motor League

(Continued from Page 1)

highways with the banded high- ways, while a largo 11111111101‘ of conspicuous danger signs for the railway crossings have just been finished and will soon be put up. At thc- same time the dangerous turns and hills will all be marked with conspicuous warning signs; A fair number 01' the motorists 111 the Province have already taken advantage of the priviicges 11-1-11-11 by the League, bu". in consideration

1.l0n is doing it is to be regrctlcrl that more automobile ow-ners have n01 shown their appreciation by jolnini-Z thc Association and 1l1erc- by encouraging t-hc officials who are giving their time and energy so frccly.

The fact that the organization is affiliated with the Canadian A1110 Association and the Associations of New Brunswick and Nova Scotld. entitling its members t0 all i111.- courtesles and information rr-(luir- ed l1y touring ailtoists. should 11c vinother inducement for_ attracting new members.

It is understood that the mem- bership card is sufficient passport for members who intend touring any part of thc States. Touring members should take advantage 01' the literature from the other prov- inces, which is in the hands of the Secretary i'or distribution.

Britons T0 Study Canadian Farming-

" (Canadian Press) LONDON, Aug. 12.—Th‘cro is liv- ely interest in Canadian immigra- tion circles hero over the reported conclusion of an agreement where- by a number of young Britons anx- lous to study Canadian .i‘armlng conditions with a view to settle- 111e11t, will g0 out t0 Alberta next 111011111 u11dcr the Empire Settle- ment scheme. The proposal is that I50 young men, 18 to 25 years 0111. migrate fur the purpose of testing out tho plan advocated by the Hon. George lloadiey, Aibcrtan Minister of Agriculture, during his recent visit to London. The intention ls 1o glva these n1cn practical ins-true 11011 under competent teachers in onc- of the Alberta Agricullural schools to fit them for farming 111 that province. The Empire Settle- ment Board shares half the cost of transportation,

The proposal is new I11 1111- 111- structlonnl feature .an1l Mr. lload- ley believes it to have an import- ant bearing upon future immigra- tion. In the meantime, officials hero are surveying-tile whole ques- tion, assisted by immigration Com- missioner LlttleTMajop Burnct is expected back tomorrow from a vis it on this and related matters.

The movement of British emigra- tion t0 Canada is regarded as sn- couraging, but the qificl-al policy here is that the settlement 0f sur- plus British population overseaa is chiefly the concern 0f 1110 British Government- and should be financ- ed on that basis.

--—-<0Q>—— KIND, BUT SUPERFLUOUS

A Scotsman bought his mother a barometer as a present and ex- plained bow sh:- could tell if it was going to be wet or fine by inspect- ing the position of the hands. "Ay." said his mother, "it's a fine thing; but ye ken ytvve been wasting your money. What do you think Providence gave your father the rheamatics for?"

' and

plane was wrecked off Iceland, ar- rived here at two forty o'clock At-

George MacDonald, senior officer and Victor E. Bertrand left East- port, Maine at 10.40 i-his morning and for forty miles flew through a reaching St. The trip from Eastport to Pictou 230 miles was covered in exactly three The Boston came into the harbor practically 11nn0ticcd but it

of the splendid work the organizaq

Mother Finds Lost Son After 25 Year Absence

(Associated Press)

MANILA. Ans. 12.—A 11111111 fron1 a 11111ther in Danvllle, Ky, to the Manila police department has been he means of locating a long lost ""- Twtflliytivc years ago Frank 511111) enlisted in the army and came to the Philippines where he served during thc insurrection. At the cud 0f his enlistment he remained here. case-sing in various occupations.

ln1 hcr letter to the police de- partment Mrs. Sapp wrote that her son had never written hon1c since he enlisted I11 a volunteer regiment, but that she heard indirectly that he was 111 the Philippines in the lumb- er lms-iuess.

The coast guard steamer. Path- finder, which recently returned fro111 11n inspection trip to the Bubuyan Islands, brought news 111111 Frank 5111111. 1111 American, 0p- crated 11 sawmill on the island of Camiguia in thc Dnbuyan group that he had constructed a number 0f rafts on which he trans- portcd the 77 natives from Babuy- an islzmd who were 11111111: stricken by the active volcano there, to Camiguin Island for safety. Sapp gave employment to the natives in his saw-mill.

O11 1110 ncxt trip of the Pathfind- er 10 the Iiabuynns 11111-11 from S11pp's 1n0111cr will 11c sent 10 him. Meanu-hile a letter from the police dcpartlncnt is 011 its way to Mrs. 8111111, telling l1cr that hcr son has been located.

Discussions At Scien- tist Meeting

TORONTO, Ont.. August, 12.- A popular belief that 11 heavy 1111-111 diet serves as a source of irrita- 11011 1o the kidneys, owing to the increased amount of11i1rog1-nc11us wastc which must bc eliminated was slulttercd today by Lafayette I1. Mendel, Thomas 11. Osborne, 11111 ward A. Park, and M, C. “lintcrnitz of Yale University, who 101d 1111- physiology section of thc British Associalion today ofiiivestlgatioiis yvhich they have conducted 011 rais- Ilats will thrive on a diet cxtrcm- cly richin protein .11 seems, other diciary essentials being provided. and thus it is possible t0 study thc development of their organs uulicr this excessive consumption of meat Changes 111 the kidney cells did ac- tually take place, 1111-1111 workers found, but they were n10 such 11¢: to interfere 1o any exit-111 with thc activity of the rats.

British Influences Mould UniverslL les.

Can-znlian colleges poscss an in-

Lavish Spenders In London

(By Dominion Nwn Servlco) LON-DON, Ans. 12-—T11e last few weeks have seen the arrival in London 0f the wealthiest and most iiifliiilgliishcd‘ coslnopolitun visit- ors that the c1111ital is likcly to have this summer.

As in previous years, July has been found 1n be the mouth when the most lavish spenders arrive. Any Londoner who 110015111111 one 01' the luxury restaurants or ball- rooms I11 thc West-end just 110w can see tho world's richest mcn and their women-folk on holiday. This is i110 lLlile when the 1110.111 ex- clusive of‘ New York Society comes for a brie visit,

T-he influence of these l1es1-drcs- sed wo1nc11 fr11111 all parts of the world c211 already be (lctcctctl in thc general feminine display 111 the London ball-rooms. The feather- trhnmed dresses of such obviously rich fissile-s have been replaced by gowns of scvercr llncs, very plain, bu; oh! so infinitely 111ore expen- sive, The colors are still rich, but 1110re subdued.

Jide Hood-Dress.

At the Savoy, the danszmts, 111-r- haps the 1110st striking n111c w-hich those visitors have introduced is the gravely cut ecclesiastical gown, 0f drrk rich colons, and held at the waist with a 1111111kisl1 girdle.

Non-sparkling gems, like jade or ililliu-r .z\re favored b ylhose weal- thiest w0111cn of thc world. rather than the glittering 11111111111111.

-In one 11011111111 ball-room young wife of 11 Columbian minc- owner from ‘Sfllll-il America was wearing a l11-a1I-dress cxqulsiit-dly carved from a solid piece of padc. lt has none o 1111- glitter 111' diam- 111111 tiara, but it was prol1ab1y 11111011 more valuable,

the

OM

Bottom Dropping Out 0f The Revenue

(Special to Guardian)

OTTAWA, Aug. 12.——The bottom is dropping out 01' 1l1e revenue all right. When the (lovcrnmcnt first a11110u11c1-d its revenue changes 111 the Budget Speech. Hcn. J. A. Robb expressed the view that they would mean a total loss 0f $21,000- 000, During the course of the sess- ion sonie other clumgcs were madc- so that finally the Acting bliuistcr 0f Finance thought that 1hc'i0ss might total 110111-0011 $25,000,000 and $20,000,000 for the year. The loss in customs revenue he placed at $1,225,000.

W011, the chickens 111-1- now com- ing home 1o r1111s1 and 111 much largi

Bank 1 Advertising Public Educator Says N .Y.F‘inancier

(United Prelo)

LONDON, Aug. 12.——Evcry dollnr spent for advertising space adds 1o the necessity for exactness of statement and integrity of product. Francis 1i. Sisson, vice-president 0f 111e Guaranty Trust Company of Now York, said lu an address he- foro thc annual convention of thc Associated Advertising Clubs of the World. Ills topic was “Advertis- ing 111-111 (Ireator of Public Stand- ards in Business." ,

“The standards fixed by the mcr- chant or manufacturer in public abatement and printed word must become the standards of distribu- 1:11.: u11d production." he 110111-11, "or the inevitable loss of public con- fidence nud good will spells i1a-1k- ruptcy. moral us well as financial. Good will is the joint product of good goods, good scrvicc and good advertising. Protected, it is 1111 1'11- valuable ussot, but violated in either of its essential elements, u fatal liability. It is business in suraucc. l-t protects the public and provides the buyer of an advertised L1-ade-1narked article wl111 11 triple guarantee of quality——from the merchant, the manufacturer 11nd the publisher. lt fixes the standard which maker and distributor 111us1. meet and provides a definite goal for lmsiucss acl1lcvc111cut."