a 9N0 more ‘iragor. Pill ’.. . .

No. more wiping. with this new blade of

TWENTY-EIGHT‘ years ago .

Gillette changed the shaving haafbits of the world*by crating a l “Y placeablejslade-q anjrnprovemenr so far-reaching that it has maintain- ed, leadership for more than a

_ quarter of a centty without essen- llll change. _ , t I . .'l'oday Gillette offers another

a great contribution to man's shaving comfort - aiNew Gillette ‘Blade

and a New Gillette Razor (patents

Pushes)-

v The New Gillette Blade can be. used in ybur present Gillette Razor. '

But the New Gillette Razor has so many points of superiority that "any man who has tried it once will

gladly-discardthe faithful instru- '

ment of the past.

Used together, the New Gillette Blade and the New Gillette Razor abolish forever two unpleasant fac- tors in shaving-“razor pull," and the tedious drying of razor parts. These are only two of the advan- tages of the new razor and the new blade. Read the other advantages summed up under "Quick Facts."

Back of these great improve- ments lies a fascinating story of research.

More than twenty-seven thou- sand _men were interviewed. Tens of thousands of used razors were examined, and this conclusion was reached :'

Cause of "razor pul " i found In almost every case when a man complains that his razor “pulls," an expert examination shows that the razon-basbeen nicked by being dropped’ oft the wash stand’ or floor. _'/' - '

Why should a little nick-even a microscopic nick - spoil your shave? Here is the reason:

processed steel

razor with double-edged re- ‘

QUIcK-FACTS

1. New blade can be used in no!!! 9'1"?“ , __ . 2. New processed steel} new blade resists rust v 3. Cut-out corners of blade pre- vent "razor pull" . 4. Tdrleen, turnbgturd alright angles . . . t en re-tigbten ._ . . rinse . . . shehe dry '. New shel-e guard channel gives shaving clearanre 6; New shape nerd teeth rneet ~ shin smooth y, naturally 7. No ofeetlisg posts to dull bl e edges 8. Reln1orred razor comm e- vent deluge if dropped!" 9. Square blade ends safer to handle - . l0. Shaves easier eround mouth, nose, ears

ll. New blades sense price as old

12. New razor, 24K. gold-plated, with one new hlnde, m ease, $1.00

The parts of a Gillette Razor are machined to a fine precision. The sliQttest dent at one of the corners causes an unequal tension on the blade, throwing it out of perfect alignment. The blade may even crack under the unequal tension.

Gillétte finds the kmswer

We could not keep men from .dro pingtheir razors. But we cou d offset the harmful effect. To do so requiredtachange in-both the razor and ‘the blade. In the razor we reinforced all four corners. of the cap with sturdy lugs made to withstand nehrly any kind of abuse. The blade was treated even more ingeniously. All four corners were

run NEW attuirrn mzon, 241e, u-ptme, t» beautiful em, complete with New Gillette blade. .,,'Priee Y i’ ,§l&DOL\llel0dll|fNI”J_°‘-.I 01sec.’ ~

1-..,

ﬂrrcrtARn-"mrrmoaaotan. _

cut out; when thdcap and guard of the razor clamp together, the blade is not held at the corners. Even if you drop the New Gillette, you probably will not dent it. Even if you dent it, you do not, cannot spoil your shave.

New processed steel . . . Rust- resisting .- . . ]ust rinse . . . Shake dry

How many tedious minutes you have had 'to waste in unscrewing your razor, washing it off, and carefully wiping it dry! How many towels have been cut! Now the nuisance of unscrewing your razor, washing it off, carefully wiping it dry r- and risking a cut towel - all this is abolished for- ever; the new processed blade re- sists rust. A singletwist of the fingers turns the new razor at right angles. Then re-tighten. Hold the razor under hot running water. Shake thoroughly. Lay on

q the shelf. That's all.

Shaves closer in earners“

The ends of the blade are square -the old blades weierounded. A square end. is much easier and safer to handle with wet fingers . . . no fishing down the drain pipe for a slippery blade. But even more important, the ends of the blade are much more nearly flush with the ends of the razor clp and guard . . . much easier now to reach those tough little corners around the mouth, the ears, the nose. . -

Notice the longer bent-hath

teeth ,

You'll see, too, that the teeth of

the New Gillette are a bit longer-

rounded azlittle farther back. A

little improvement? Yes. Burno-

-tice how smoothly the new razor slides over your skin.

The.old posts that stuck through the blade and so often srubbed the edges are gone,~to'o. Now the razor guard turns at right angles for easy

rinsing. No apart for clean-

Blade ‘ed ge is clearfhut rotected

Still another improvement. The guard of the New Gillette has the famous channel beneath the blade edge. This channel allows the blade to meet the heard full and clear, yet with perfect safety. Until now this feature has been available only in Gillette Razors sell- ing at $5.00 to $75.00.

And the rice is only $1.00 The New Gi lette Razor, with all its im rovements, is now offered to you, 24 . gold-plated and adted in a neat case, with one new lade, for onl q $1.00. And the new blades of steel, especially processed to resist rust, come to you at the same price as the old . . . $1.00 for ten, 50c for five.

To men who want the greatest bar- gain in shaving comfort that $1.00 has = ever bought, we say, see your dealer today l

GILLETTE SAFETY RAZOR CO. OF CANADA. LIMITED, - MONTREAL

...;}/G/°}/}}g-1-1t3§

$1Q

for ten and 70c for five

The New Glllelellelea I in lbe-nempeel

N ... I N ~Z

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