‘Summer Festival of '65| a proven success story

» lottetown” Summer Festival. it) 7 can be judged the Canadian! 7

1 last year with the first stage

- to the province and its people

It is seldom indeed that a Can- adian theatrical venture. achi- eves artistic, critical and pop- nlar success in its very first sea- son; but that's precisely what happened..in Charlottetown in the summer of 1965.

By the wn one ae critics who came to the to see for themselves, by the acclaim of the forty-one thousand people who cheered the four productions during the festival, by the whole- hearted support given by Prince Edward Islanders to the Char-

theatrical success story of the year. Even rerer perhaps is the thea- | trical venture that produces a | legitimate smash hit in its very first year, but even that was ac- complished. jin ~ Charlottetown presentation of Lucy Maud M mt? | poner? A “Anne of Green Gab- | Ss.

And from Charlottetown as well, went the first stage tour. of | the country by Johnny Wayne | and Frank Shuster, the Island's | favorite Upper Canadians. |

But even more important than these accomplishments perhaps | was the fact that in Charlotte- town where a nation was born, the national shrine dedicated to | the memory of that great histor- | ie event created a uniquely Can: | adian festival of the Arts. |

POINT PROVED...

Artistic Director Mavor Moore | had long been convinced that a | totally Canadian festival utiliz- | ing the artistic resources of the country could be a success, and last summer proved the point in. no uncertain terms; |

And-in proving the point, the | festival helped put Charlotte. | town and the Province on the map to the extent that Premier | Shaw had a difficult time keep- | ing the Front Page Challenge panel on their intended subject, the causeway, and off the Sum-. mer Festival, dering a recent television program from~” Tor- onto.

But the festival meant

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than thé establishment trical tradition. °

Ht meant -another and. much different attraction to ofier sum- mer visitors for one thing, and it's obvious that the events in Confederation Centre~ Theatre

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played their part in bringing | friends

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Plans underway for festival 1966 —

With the success story of Sum- | been drawing up and rejecting mer Festival ‘6 now history, | schedules and budgets, negotiat- active planning has been under- ing with cast members, clear- way at Confederation Centre for ing rights for new works, and several months to make the 1966 | arranging the multitude of _be- ‘version an ever more success- | hind-the-scenes details that go ful venture on all fronts. into the preparation of what: is

Since November, Theatre’ Di-| in. effect an enormous cal- rector Bob Dubberley and Art. | culated risk. istic Director Mavor Moore have' No one can accurately predict

Symbol adopted for festival 1966 '

One of the highlights of the {the Charlottetown Festival and ‘066 Summer Festival and fut- | all future publicity will be key- ure festivals as well will be the ed to it. Bi

appearance of the ‘smiling fath-| Confederation Centre Officials

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the success er fatlure atrical event. If that done there would be a great many more millionaires in thé

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bought at any price. Very sime ply, it happens or it doesn’ and there's nothing that can done about it. ; ‘

What can be done is to create and plan so that as little ag possible is left to chance, ong

~ The Charfottetown Summer

Festival has become big busi- ness in its short history, with a seeond year budget in the vic- inity of a quarter of a million dollars. This is a sizeable sum in anyone's ‘terms, and

industry in terms of economic: impact to the city of Charlotte- town and to. the Province..

It's accepted economic theory |that every dollar in dircula |generates four or. five

» jones, which indicates in lest terms, the existence of new million dollar boost to the business life of the province. —

GOOD PUBLICITY ( Apart from this direct finan- _ \cial transfusion, the continuance |

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of the Summer Festival will ler” as an identifying trademark jsay they will shortly launch a meen oy map in oe ¢ S of the event. “contest among the schoolchildren bs Pang sl nag corer : oe ven by Commercial Art- of the province in an effort to|°"\ io) oress conference it-wag MAVOR MOORE oe ‘ao coweneres FY ‘list ee et | ane a — name for the. sanounced that a ow ‘vision ‘and radio stations as well. seesde arava ruse favertble | Tha tectiadl at wonpitaiity’ ana | Mater Mome's biny “The tourists to the Island in record No one can accurately guage comment so, cae rise | cod anne See ee on. towa Men,” and a new musi numbers to raise tourist reven- or estimate the effect or direct S'o Germad adoption late ia Jan. (cel originstes With. tie: Gataine | - “The Adventures of Priv ues to an all-time high. benefit of publicity such as! ‘ a tality established by. the Ve Turvey,” would join: last In’ another vein, the festival ‘this. but it's safe to say that PL eemsuhis at Wn top | Prince” mpl eee hd years hit “Anne of Greew gave Islanders the opportunity yeopie just don’t visit other \ patted old . gent portrayed aa. | curiae the conmeneae: Pernt Gables" in the production sely to experience first hand the gla- places. unless they've heard Way. | and = es edule of the 1966 edition of the mour and gaiety of the world of about them in advance pecially impressed Johnny Way- | «4 20 | Festival : the theatre. ; eA “i 7 ne . _.|mer festival theme ef musie’)o, ial importance to thé! . | And perhaps in the-very long During ‘the telephone hook-up |and laughter". —_ lane ai Nar ee ie WHOLEHEARTED RESPONSE run one of the most important that linked the late January| Or as Artistic Director Mavor ee ‘a festival, In typical Island fashion, the benefits of the Charlottetown press conference in Charlotte-|Moore puts it, “The Qharlotte- | Wruneniem oe July 4 to people responded wholehearted- Summer. Festival will be. the town and Toronto, Wayne crack- |town Festival is the Festival quihec &. 8. Mall tine Whelin ly, experiencing - for. themsel. feeling of pride generated with ed, “‘it's the first symbol ‘I've | you-want to attend, not the one| Q on , ves the uniquethrill of live, |the people of Prince Edward Is- | ever seen chosen for a festival you ought to attend.” two more last season. stage performances, and ed ta — very much ee ee looking met K's qupectes ot he es uAvige ands ; | id hospi , .E.I- even though }@ dyspeptic béaver.” ‘a P genera! actual f production’ . we teiney Wate — oe ‘it is national in scope. For it’s The -dymbol has been register--| atmosphere across the country | load and the strain on staff and Shuster and the other cast mem- nother step in breaking down ed ‘as the official trademark of |in the next few months. CONTINUED ON PAGE *

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the barrier of isolation which ‘has always had such am effect

With the summer festival, a jon this Island province, another new dimension has been added | way in which the province is be- | to their own lives and to the |ing drawn into. the mainstream | lives: of those who came to visit of Canadian life to take its right> |

There has been the heady ex- ful- place with the other, larger, perience in participating in a un- provinces of Canada.

= eeu gear: “| \

Satisfying feeling seeing | ; ‘POOR RISK’

REACHES 103

that adventure come to a happy RIDGEWOOD, N.J. (AP)~

bers as their own. =

The Value of: Any

conclusion.

But the 1965 Festival is not. really a conclusion. Rather it | is a beginning. Planning is already well ad- | vanced for Festival ‘66, with Anne of Green Gables’ return- |. ing and two new productions to

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poe age gh elena wie ee rs re :

jaces_w ve ome she turned 103. ; as a Cee ee a fe é fe- “iar over the past two sum- She ie wail “keen mentally SHOULD BE me: will.be back as well, and| and jaughs like the’ dickens” 2

there will be new ones to add to the growing list of new y - |

according to her Charles re

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the cruiser’s breakdown in the |pulsion machinery.

Albert L. Thomas —

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