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Canadians bought more new cars in l953 than in any previous year. And again. Ford of Canada. Before you invest in miy car. try a Ford of Canada V-8. Learn sales facts prote the public's increasing preference for Ford of Canada cars. The for yourself why the Canadian public made l953 the greatest sales year in Ford of chart below shows new-car sales incrcascsi bv the "big three"-company for Canad:t'.s liistoiy. And watch your friends and neighbours, loo. join the swing to

company -in I953. See for yotuzself that the greatest sales gain hyfizr was made by Ford of Canada V-Sis in I954.

FORD OF CANADA

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'FIur mi mantis. I15! a: eoinnnl I9 I09 mute period of I95) band an am:-inl new car registration: In Canada.

QUESTION

I QUESTION

QUESTION

Does it have a V-8 engine?

ANSWER

The modern up-to-the-minuteautomobileispouered with a V8 because it is a more compact. rigid engine than rt sit or an ”in-line" eight. V-S design tneans less inherent tibration. for greater smooth- ness. quietness and longer life. This design is more suitable for achieving the most eliicient and eco- nomical "potter-to-weight" ratio in any automobile -and performs better with todayis new. more powerful gasolines. More and more makers are introducing V-Eis. But back of all Ford of Canada V-Sis is 21 years of experience in building more V-8 engines than all nllicr lIl(1HlIfa(IllI'('rS' roniltinerl. And only Ford of Canada oders you V-8 power in the low price field.

FORD OF CANADA

FORD ' MONARCH ' MERCURY - LINCOLN - METEOR ' FORD TRUCKS ' MERCURY ERUOKS

Is it styled to Iood...ond equipped to satisfy?

ANSWER

In answering this we urge you. before you buy. to see the new I954 Monarchs. Mercurys. Fords and Meteors. Monarchs and Mcrcurys are now on display -Fords and Meteors are coming next week. You will find a new and unique model with a transparent. Plexiglas top in each line . . . a model not offered by any other Canadian manufacturerl Power steering. power brakes, power seat, auto- matic transmission (or overdrive if you prefer) and a host of other features are available. You will see a new concept of interior styling and craftsmanship in the new Mercury Monterey and Monarch Lucerne series. which are fully equipped with all the features you want. And the Ford Crestline and Meteor Rideau series will bring to the low price field a similar concept of look-ahead styling and equipment.

How about trade-in voluo?

ANSWER

This question points up another reason why Canada's car buyers gave Ford of Canada the greatest sales increase by far of "the big three" in I953. Canadians have discovered that a Ford of Canada V-8 is-

WORTH MORE WHEN YOU SELL IT... WORTH MORE WHEN YOU TRADE ITI

Try a Ford of Canada V-I on your best buy today.