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Markets are composed oi people.

The more people in a market gbeiore whom the advertiser places his sales message, the more thorough his coverage.

olthatmarket. __ _' up o other advertisin medium approaches

N ' e I _ _ ,_ _ __ the daily newspaper, inintensive market

sevsrese- Daily \\¢'Y¢vev¢_!' _°lf.€!'!F¥*_°° in any given market ls, ill-¢|l¢¢~¢»-fill! marketitseli. ,‘ _ . - Daily newspapers are truly a national

medium,' ilexible, poweriul and Quick 0

to create sales. , -

The readers oi the daily press embrace every class oi-occupation, every income group. The daily _newspaper interests and appeals to every member oi the family. The woman in her home, _execu- tives and oiiice boys, great merchants and keepers oi small shops, artists and artisans, linanciers.. and. clerks-to each and all the daily newspaper is an essent- ial part oi every-dayflile. Daily news- paper readers are in the, market lor every type ol commodity. V Theypurehase every kind oi merchandise-irom breakiast

loods to radios, irom cosmetics to mater cars. They all buy advertised goods.

This army oi buyers makes the daily press its shopping guide. Daily newspapers are the means whereby buying habits are

influenced.

No matter in 'what particular Canadian market the advertiser seeks to promote sales-whether in a single city or’ the Dominion as a whole-daily newspapers bring the greatest returnsgbecause they

iniluence the greatest number oi buyers.

I News a ers

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` -' This Atlvertisement is Published _theauspicesg of the Canadian 'Daily N cwspapers Association

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