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The liiiarluttetown Guardian

rue-Muir, IAIQSCQI. w. Chester s. sroLoi-e. Vlee-Prosllbl. J. B. Burnett. l". l. I. Secretory, Lint-Col. D. A. lluolllnnun, D, 8. 0.

uimor nnd iii-urn; niiooioi», a. n. nnnim. r..i.i. Ansoclnle Editors, Irnuk Walker end D. K. Currie.

Morning Dally (founded illfi ".00 per you (in advance). delivered. $1.60 per your (in advance) mulled to Cenndl end Ullled Blltel.

WEDNESDAY, NOVEMBEB 6, 1985.

Premier Hepburn Sensation

The announcement that PREMIER hrllTCi-IELL HEPBURN of Ontario intends resigning and with- drawing from politics after next springs meet- ing of the legislature comes as a bolt from the blue. The reason given is that the Premier is suffering from heart and other troubles, and

must rest on his farm. In so far as that is the?

case, everyone will sympathise with him and re- gret that, while still in the bloom of youth, he is cut off from realizing his ambition of becom- ing successor to PRIME MiNIsTER MAcKENzIE KING. There i5 good reason for the belief, ho\v- ever, that MR. HEPBURN was led to understand that he was slated for cabinet rank and to be- come the right hand man of MR, KING only to be grieviously disappointed. When the Ontario Provincial Liberal party was looking for a man to lead them out of the opposition wilderness they practically decided upon the HON. MR. EULER. MR. KING intervened and urged the claim of MR. HEPBURN who was ultimately chosen. He led his forces to victory, but unfor- tunately in doing so fell foul of the Big Inter- ests, and subsequently made the even more serious blunder of repiidiating hydro contracts on which bonds had been issued and sold. The $50,000,000 Ontario loan proved s fiasco, and only the intervention and support of SIR TI-IoMAs WIIITE enabled the Ontario Govern- ment to succeed at a second attempt to raise the money necessary to enable it to carry on, Then, to everyone's surprise, MR. HEPBURN‘ entered the Federal campaign in support of MR. KING. The Big Interests were chagrined, and in order to mollify them, according to MR. BENNETT, MR. HEPBURN assured them at a private meet- iig that he was their friend, and that all his attacks on them were merely to fool “the man- in-the-street." But the Big Interests were not to be fooled like the “man in the street,” and immediately set the wires busy togget “Saskat Charlie," (as he termed himself over the radio), to enter the fray to offset him. Then when the Government was being formed it was discovered Hon. MR. DUNNING and not PREMIER HEPBURN was the choice of St. James Street and Mr. King. Another dicker made between St. James Street, PREMIER TASCHEREAU and PRIME MIN- IsTER KING was that the Hydro deals were to be reopened, and Ontario's good faith restored by a compromise favourable to bondholders, St. James Street and Quebec Hydro interests. This was evidently going the limit, but the successful issue of the $75,000,000 Federal bonds depend- ed upon it, and so PRIME MINIsTER KING sac- rificcd his friend “Mitch,” as he had formerly sacrificed his friend SENAToR MAcDouoALi. over the Bcauharnois scandal. In future, after next May, PREMIER HEPBURN will have time and opportunity to ruminate on the confession of one greater than he which may be para- phrased as follows: ‘Had I served my country as diligently as I have served MR. KING, I would not have been given over in the prime of life. But this is the just reward that I must receive for my indulgent policy and platform, n0t re- garding niy service to my country, but only to my Leader who has betrayed me."

Canada 8. The British Election

S

An important statement regarding the ef-i fects on Canadian interests of the coming gen- eral election in Great Britain is contained in Canadrfs Weekly. "The general impression seems to be that Mr. BALDWIN zviil be rctumed to office, though perhaps shorn of his big maj- ority. In that event, we must expect the British agricultural policy of Mr, bValtcr Elliot to go forward: that is to say, every effort will be made to help British farmers by imposing duties upon the imports of all food products, with n substantial preference to those that come from within the Empire. This policy would replace the present arrangement of free entry into the United Kingdom for Empire products. It rc- mains to he sceii how far this development, which is much disliked by many Australians and New Zealanders, and probably also by many Can- adians, will or can be modified by friendly dis- cussions between the statesmen of the Empire. It remains also a question wcll worth examin- ing whether Canada and the other Dominions may not in the long run derive more profit from a substantial preference than from the present method of free entry, inasmuch as there might be a larger margin in favor of the Empire pro- duct, as compared with the foreign, than is now the case. As the election campaign develops there is certain to be a revival of the Samuelite attempt to discredit the policy of Imperial pref- erence ; but that policy is now so deeply intbedded in the British fiscal system, and the Samuelitc Liberal party has so small a claim upon the attention of the public that nothing more need be said on that point."

Newspaper Advertising Best

Many advertising schemes and stunts have been tried but many years‘ experience have prov- ed that the old, reliable newspaper advertising is outstandingly the best and most profitable. Peo- pie buy the newspaper to read it; read its adver- tisements with their news, drink in sub-con- sciously almost what they read, and most bene- ficial results flow therefrom‘ as a matter of course. The news creates the atmosphere. the udvertizieriilsahel lit upon it.‘ Gmmrifs LTD» of Toronto, is one of tile o i and most rep- utable advertising lgqieies m Canada. Ind he! specialized in all kindt ‘of “advertising for their patrons and clients, Yet they imhesitstlngiytle-

bower of the ordinary business man. Mr. \VALTER KIEHN of that firm, recently address- ed the Kiwanis Club on “Advertising I935 Style,” and in part said: I -

“Today's advertising pays its way and more.

“The columns of our newspapers are bulg- ing with advertisements that acquaint the public with the function, quality and price of new commodities.

“hlagazine advertisements are written to sell high class goods or ideas.

"Radio advertising, far from being general requires that the top of a carton be mailed, or that you write the name and uses of a particular product.

“Signboards do not merely clutter up the landscape. Tells of thousands have been torn down, They are intelligently placed, hand-pick- ed, so to speak. (But only the more observant see them from a car window.

_ Blanket mailings that formerly filled up fflflll-TIOXBS have given place to less elaborate information-giving advertisements about things buyers want to know."

No longer must advertising “be brief" or “original," said the speaker. More dollars re- pose in the graveyard of advertising as a result oi a craving for originality than for any other reason. Nineteen-thirty-five selling calls for a full knowledge of the product, for planned sell- ing, not “pep.”

Newspapers are the best medium through which to reach customers and prospective cus- tomers.

It pays to advertise in the newspapers which people pay to read.

Editorial Notes

Royal wedding éodgiky. a“

Both ex-Premier BENNETT and Premier r . . . . _ LING are leaving inaikmegiatily on vacation.

I Prime Minister KING will feel pretty much at _home sleeping in the White Hon“ on hi5 visit to Washington. 3K If X _ _"B?r8aifli"g iflriiis," so much condemned as iniquitous by Free Trade Liberals, are now "Ills! the 111mg." that Mr. KING is in the seat of the mighty. 3K It i _ There is nothing wrong with Canada after five years of Conservative administration when 1t can over-subscribe by I00 per cent., a $75,. 000,000 bond issue within three hours of th books being opened. . 3K 3K 3K An exhibitor at the FOX Show queried how it was his foxes had such prime fur, told, in strict confidence, it was his custom annually, ten days before the show, to let them sleep in his refrigerator. iii X It President L. D. MURRAY and Provincial Commissioner J. J. MoRRIs of the Boy Scouts Association wish to inaugurate their term of office by a record Apple Day celebration on Sat- urday, 16th inst, featuring Island grown apples. Those buying twice bless, first our Island fruit producers, second our rising boy hopes, 3K it 9K

“Not JOHN CALVIN nor JOHN MILToN was the first to probe the problem of predestination, determinism, and free-ivill. The Persians, of whom the author is correctly tolerant, adopting the Babylonian distinctions between male and female, between fire and water, defined two antagonistic principles which eventually became the source of the Manichaean heresy and the resultant semi-Christian gnosis of duality, of light and darkness, of good and evil. The pi-in. ciple of all things, whether it was water, or air and water, or the four elements, earth, air, fire, water, developed into the four humours, which was the basis of human medicine from HIPYO- cRATEs to SYnENIIAM." So writes Sir ANnREw MACPHAIL, L.L.D., in the current number of the Quarterly Review,

lli lit _ _ Nepotism is most unpopular in English pol- itics, and Rt_ Hon.‘ RAMsAv MAcooNALn is ex- periencing the effects in his present election campaign. His son MALcoLM, a brilliant grad. Iiatc of Oxford and able politician, received the portfolio of the Colonies when his father vacat- ed the Prmicrship in favour of Mr. BALDWIN, Questioned on the matter at Seaham this is what tlicex-Premier said: "Mr. BALbwIN came to me saying: ‘ll hope you have no objcctipn to your son coming into the cabinet.’ I said: “You are prime minister and I leave it absolutely to you.’ " Iiollowing interruptions, Mr. MACDONALD coii- tiiiued: “I know wcll there are people mean, de- spicable and ignomiuious enough to laugh at the story. You can indulge in your own demonstra. tions of blind malignity and meanness whicb, I hope, are not widely scattered throughout the country for the sake of the honor of the country itself.” Now Mr. MAcLEAN and Mr. LEA know what attitude to adopt when similarly chal- lenged. lli it l!

The present British Parliament, or rather

the recently dissolved Parliament consisted of :

Conservatives 468 National Liberals ......... 35 ‘National Labour I3 . 5I5 Socialists 6i Liberals 3f

Ind. Liberals (Mr. LLOYD GEoRGifs Group . . . . . . . . . 4

96

The Speaker x Two vacancies . . . . . . . . . . . ........i I ‘IS

It is not expected the Government will have such an overwhelming majority in the new Per- iiament, but it will have more than suflieieat to

“flammable-

Notes By The Way

A wlstsrla vine, which ll claim- ed to be the largest single plimt of its kind in Australia, growing at. the home of Mr. J. Walker, Narooma, Parrsmntta, ls in full bloom and ls attracting consider- able attentlon. Mr. Walker stated that the vine has increased In area from 3,750 square feet. to 4.300 square feet since last year. The public is lnvltied to lnqaect the plant. A collection box for the District Nursing Fund is in the grounda-Sydney Morning Herald.

The United Slates witnesses the launching of a. new econome and social reform movement that will cause oceans of talk and maybe important action. The Brookings Institution is convinced by u. three- year study that the country can be saved economically by handing to the --n.sunier't.he benefits of improved technical processes in the form of low prices. Dr. Harold G. Moulton, president of Brooklngs, and the professorsand research workers of his faculty take the stump on u wholesale scale to sell the idea to the country. Give the American consumers their due cry these earnest mén of economic standing And the nation will re- act to its normal prosperous stat-us. -0hrls-tlan Science Monitor.

According to an Associated Press

reports of the largest cities in the United States show that a major- ity o1 them have slashed their debts as well as their operating costs. Of the forty-eight largest municipalities on a population basis, the census bureau has made public surveys of thirty-seven. Of the thirty-seven the per coplta debt is shown to have dropped In twenty-four and the per caplta 00st of operatlon in twenty-three. —'I‘oronto Mall and Empire.

According to current indications, the news events of 1935 wlll eclipse those o! 1934. On all sides one hears war talk, rumours of aggres- sion, armament. intrigues, sanctions and secret pacts. But most eyes are focused on Geneva, Rome, Lon- don, the Suez and Ethiopia in par- ticular, while possibly more im- portant. events are being totally ignored or underestimated. So far, the rays of the Rising Sun have dons little to clear up the situa- tion in the Far East; little atten- tion ls being paid to the menace to world peace ln the Baltic; trouble in the Balkans is steadily brewing; the political situation in Spain la uncertain; the Greeks re- cently announced that. they have a kingdom once more-minus a king-and any day now a counter- revolutlon may bring _ba.ck the rule of a new republic; no one seems to know or care what will be the result of the Memel elec- tions; and there is every indica- ttm of a rl-power, Gorrnano- Hungarian-Fetch entente which no one seems to care one whit about. All this and more ls over- looked; nearly everyone is mostly engrossed reading stereotyped, week-old reports from Ethiopia which tell little or nothing of what is actually taking place there.-La finaissance, Montreal.

". . . This people or poets, of

writers, and of artists . ." So Mussolini described his countrymen in his broadcast. Within a few hours “this people of poets, of writ- ers and of artists" was dropping bombs on hospitals in Abyssinio and making wai- without declara- tion or provocation on Ethiopia. It ls n. curious pastime for poets, writers, and artlsts—t.he three pro- fessions most dedicated to the cause of peace. That pretentious piece of dictatorial bombast is on a pai- with the claim that the Italians had to advance against; Abysslnia because of the aggression of the lotto;- and the threat to Italian possessions.- Manchester Sunday-Chronicle.

Recently in British Columbia a deer got its antlers stuck in ii child's sweater and carried a pro. clous burden toward the forest. Now New Brunswick reports that a. moose has been skipping over children in the streets of Saint John. It remains for the Saiilt to redeem from utter drabness the more central parts of this Domin- on.

Let Ill nlp In the bud Iny "n11. mentalizlng over the Italian pi-npie being deprived by sanctions of their three square meals a clay. The articles denied them will not starve the nation, and it will have ample mime)’ $0 mend on its food if it dc- nies itself the luxury of an aggres- sive war. It has the lifting of sanctions in its own hands. There. fore let us cut out talk of grim fllhts and depleted diets. The Ital. m" "6 (ihfi-Ymlflfl Peflple: unfort- ilnfliflly “w! lmve been led astray by s megoiomaniac dictator. How- ever, if once they see into whnt m l5 16""!!! "Wm. his end will not be fiir ofL-Exchange.

Sudden death to some flfllllfle often brings about. embarrassing 51g. ustlons for newspapers, mngazlng, and other periodicals as was the case when ‘Senator Huey Long was sssassinnt "Judge," tho humor. W! 3188881110. had announced its issue for October as the "Efygfy. ‘#414453?’ number. u. take-off on lane's “Share the Wealth" Dfflirlm. This number was almost finished when the tragic news of MM’! death was received. An- WW’ moraine "life," was on the

91M muuiiio stormed its press and removed e caricature picture

report from Washington, financial l

-'~"'-B#-.l*5

ATTACKS OF RAPID HEAR-T BEAT] NG -— PARDXYSMAL TACCHYCARDIA

A heart condition that often frightens patient and family ls an attack of very rapid beating of the heart; paroxysmal tacciiycardia it. ls cailed-tachy meaning fast or rapid. It is thought that". it first. beglxis from fright or shock, and occurs thereafter at intervals.

It: comes on suddenly wlth palpi- tation of the heart, throbbing of the bioodvessels ln‘ the neck, weakness with moist cold skin. The attask may come on without any apparent cause or may follow gasattacks oi‘ stomach or intestine. The heart may heat from 100 to 200 times a minute and this rate may persist for a few minutes, hours, or days. The heart. beats regularly but Ls ex- trcniely rapid. The attack stops as suddenly as it begins.

In these patients the blood pres- sure is usually low with a history of flatulence (gas), nausea and vomit-

ng.

This rapid beating of the heart ls due to an abnormal 0i‘ unusual origin or beginning of the heart beat. Instead of the regular place of starting to beat, some other spot In the heart sets up the impulse to beat and the heart. often beats twice as often as it. does normally. While these attacks are not fate-l and can be shortened by various methods, they are embarrassing and often interfere with the daily work- teaching, speaking, selllng—and the cause should be sought. If lnfec- tlons,lndlgestib1e food, too much tea, coffee, or alcohol, physical or mental stress are to blame, they should be corrected or avoided.

The patient usually finds his own method of shortening the attack— placing head between the knees, leaning over a. chnlr, pounding the chest, pressing the eyeballs, pressing the large bloodvessels high up in the neck, drinking with the head as far back as possible, putting finger down the throat to lnduce vomiting. There are various other forms of treatment-mustard plaster or even ice pad: over the heart, heart rem- edles such as digitalis, and bleeding from a vein.

The remedy most; generally used now is quinldlne sulphate (not. quinine sulphate), the patient al- ways carrying little capsules con- taining 3 to 5 grains as prescribed by the physician. Remember, par- oxysmal taccliycurdla is not consid- ered dangerous but should be pre- vented and treated as suggested above.

PUBLIC FORUM

lilo ooh-n h 0pm lee he dioouslon by auras-pendants cl questions el Interest. o Olsrlnlseonwn Guns-Inn loll B! neeelllily endorno fie llfihll II ecrrellnllllh. i

PROTEST AGAINST LOITERIES

Sin-Will you‘ kindly allow me

space ln your valuable paper to make my comment. on a. very com- mon End base business, that. is the practice of lotteries. This business, lf we may term it. a business, has entered what was once good so- clety and we meet, much to the disgust of some of us. canvassing agent-s in store, hotel and office as

to house by children who are not. aware of the danger they are cul- tivatlng.

To begin with I wish to point out that I (‘iii not. on".'""’ t‘ ""~ lottery game from any religious or superstitious influ.iic:=. A .. practice is wrong, ns lt. is an in centlve to obtain something, such as a roadster, rug, cake, etc., etc., through mere chances and with- out the rendering of service in re- turn. From the moral angie the practice is nothing short of vicious. I was about to term it. childish. but where is the thoughtful parent who would allow his child to g0 about peddling these tickets? And yet, surprisingly enough, one finds among the vendors of these tick- ets men, and sad to say, women, ln our higher walks of life—repre- sentativcs of church and school nnd dignitaries of other profes- slons. Those people may be prompted by the most generous and philanthropic motives. They are said to be working in the in- terests of church, school and nu- merous charitable institutions. How appalling! While it can be said that the end justifies the means. yet. on analysis what do we find? Taking a case which cnme before the public notice recently. it, Wu found that for every dollar col- lflfiil-‘d only sixteen cents reached its philanthropic destination. In other words, expenses and prizes ate up 84 per cent of the whole.

Sh‘. it is not my purpose here to emphasize the legal objection to the practice: that has already been done in good sound editorials. What I want to suggest 1s that. here under the pleasing guise of philanthropy and sport we have u serious danger to the young snu growing generation. Tho ides of setting something for nothing has a. strong natural appeal, but it. is contrary to sober sense and there- fore subversive gambling ts still gambling whatever its declined object, and the habit so o whole is an iuihealthy one. What every child siid young person today specially stands in need of is‘ a constant reminder that everything worth lnvL, must be bouflit and psld for: that not luck but service is the nature of the coin that iirlnls reward.

Perhaps I em old fashioned and quite out o! date, but I feel sltofll-

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