humanitarian-ii

I maupaperhdustrywlllhe-ter earnings include “infill. v Prlme P h Meompetitiveialmdue mum.usoa-murrlu oNDAY PROGRAMS to world capacity surplus which income resold“ (roan “compen- u‘ . myaothebelancodbyde-satioeiorcancellatioaolcsr- CFCY-TV QUEBEC 'CP’ — A Semi: seasonal and Within! pri- mad (or several years. tain sales contracts." $090M 53‘ here Can- tuna and partly by “the inehll-i As a anoint of the meat He said first - quarter sales '30 pm.-A”Um Ids-lab as

fishermen face stiffer ity of flu Mus“? ‘0 W MI! E merger between the company totalled 154..» tons. compared lotion—Om “elm 1andAn¢io-Newfonndlandde-.with lfi‘Alllu-aia the first 215 pm -Nursavv kind

WEEKEND Wylncreasea Efficiency Seen

VNONVIQ

t'Omltcilllou irum othe- toodsand to the long-run shift in 7 30 p pin—Dickie Henderson

:00 pm -|'l\e Verdict in 'M 3 25 gum—Cross Section 3 :30 pun—om «an. 4 00 vinyl“ 4 30 p.m.—hl.ndiv Class! 4.15 leL-sil‘ lln' Around sot leL-Il‘l. Dual- 5 30 p.m.-er|cane ‘00 p.m —Yaclila Teaaere I Flaming the Kills ‘21 pin—So You Can Drive‘ 645 pun—CFO “I News 700 out—Gasem 730 par—son Iiilla a-co pan—lane Grey theatre . 30 pJvL—DM Meow 9:00 ant—nanny linin- ( ago rum—live a Domed uh moo wit—loom For One More lo 30 Blur-le Canada

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Cass Timberlaoe 1:30 pan—Dickie Henderson 3:00 pan-The Verdict Is Yours 3:25 p.m.-CIMO Section 3:30 p.m.—Opafl House dx00 pay—At Home With Helen

Cracker 0:30 p.m.—Frlendlv Giant 4:15 Birth—Sing ling Around I:Ol pom—hula Danie I30 p.m.—David Copperfield pm. Supper Club —Talavislon News in» Weather

eel McCoys .00 nut—Focus On Music

3:30 pan—Don Manor Jubilee 0:00 [Mm-Danny ihomss

9:30 p.m.—UVI A lonowed lite 1000 p m.——Room for One More 10-30 urn—Hockey

“'0'” foreign fisheries and mu? away tram cored fish."

pay more attention to effluent- r

"Demand for lower « vaiqu 'Clii’ed fish from Canada Will icontinut> to feel the effects of a broad ~hiil to other foods . in traditional markets. coupled will: a rapid rise in the output .0! cheaper fish as underdevel- 1opl>d countries push their own fishing c s p a c i t y." professor J A (‘rull-hfield of the Univer- Islti of Washington said.

, lie told the Fisheries Council ‘of Canada these trends must he combatted by “extreme care in l the protection, management amt development of stocks of higher- ‘ valued fish and shellfish" as well as better integration of pri- vate and public fisheries policy. Since the present econolmc condition of Canadian fiaheriea‘ ranges from fair to poor. in seems safe to say there is a good deal of room for pro

press."

DON‘T ADAPT i 'l‘he problems of Atlantic fish- i once were caused Dell-l! b! ‘

:Is Made Up Of

a, ronsns nouns: Canadinn mu Business nelurl ronoxro (CPl—Much of the“

smples. Ken neth Farthingt president of the Association of} Canadian Ad vertisers. said

PR. Speaking at a press confer-E ence held in connection with thel association's annual meet ‘1 April 30—May 2. Mr. Farthingi said informing and persuadingi potential customers have been ethical sales techniques since- the first caveman offered a' spare hatchet in return for an animal akin.

".Viodern advertising." hci added. "has merely made use: of communication methods to‘ extend these ‘ ‘ ‘ i "As a result. we have more.

ucts because advertising can

more quickly and less expen- sively. ‘ savszs none-v ‘ "Any criticism of the cost of advertising should take into] consideration the cost of main- taining equal sales through

Much Advertising Criticism

new products and better prod-:Paper co. spread the salesman's message Give’ Forecast

They were also caused h." “inertia. resistance to chug, and inability to finance better. gear and vessels." There were, too many fishermen in the Mar. 1‘ itimes and Newfoundland and most were using outmoded methods. The result waa low il- come and no chance for in- Movement.

“The region must face that fact that the strongest " are centred on fish which are less expanslle than cod and herring." professor Crutchfieid said. “As long as fishermen in these areas are limited basic- ally by the market. any at- tempt to modernise will put ever greater pressure on use in- comes of those who clip; to the old ways.

“A very real problan of gov ernment policy in these 6- pressed pockets is to relieve the human hardships imposed on isolated fishing communities without impeding the shifts to other occupations which repre-

sent the only real solution." .

Half-Truths

lar while direct sales methoh without advertising s u p p o rt

advertising manager of Cana- dian Westinghouse Co. Ltd. said it is somewhat ridiculous when a publisher spends thous- ands of dollars to advertise a book that claims that advertia in): is a waste of money.

The importance of advertising to the economy had continued to nrnw iii-spite such attacks.

Association membership is maric up of companies that ad- vertise nationally, but anyone interested In advertislna may attend any sessions of the forth- coming convention on paymelt of a fee.

MONTREAL lCPl ~— 1‘. R. Moore. president of Prince Bros. and Co. Ltd. told the annual meeting here not inc me so far this ycar has "approxi- mated" thorn in the corrcspond-

i. E i 5 i i. a:

at $187,000.”) and consolidated jtinutal Woman” in the Isles la 1H1 at $110,000,000 cm. a hututlhe He sent the newsprlsg sales .mcm‘e ‘3’” ‘9 Y I P‘ (ones of the companies are i "I 0m” Fungi" If” functioning under the direction ‘CMY “I um um“

and Western Europe “where do . "Rm" Imp“ Gin.“ D D mand tor aluminum as well a. P. o‘er "I" “Stud to 'the‘ other metals ~foil from pronoun m“. . levels.” board at directors to fill seats 1 _ Mr. Davis also announced that en vacant dill-ins the year m. . m ary. Aluminum Company of Can-

Aluminum ltd. «- umied. in- unused u.‘

isme 8100.000.“ 1.. unsecured3 ll-yu mean my hi U . . Profit Better to I . mu 1 rial with o! intermodla' to term ,golmnflLhfip‘.f “‘1'”: bank ioana into long-tum debt. income in the first quarter of I” « “mm”, or a cent. .i WIRING “BIC “mi “WW” "‘h "‘mvwr Rev. Charles William Gordon.

"‘1 u "a" in a” comma" who wrote popular novels under “'5 mod “I 1‘1' Numnael v the name Ralph Connor, was a

BM" Widen" w” the ‘n' Canadian Presbyterian mission- ssual meeting here. ary to the Northwat who died But. ht “id. 1962 first quar- in 1937.

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